Since its launch in November of 2022, ChatGPT has modified the panorama of content material creation as we all know it—and as new synthetic intelligence (AI) applied sciences proceed to emerge, the strains between human-generated and computer-generated content material have turn out to be more and more blurry.
Sure, it’s true that AI has modified not solely the way in which we write—however the way in which we suppose about content material.
At Rock Content material, we’ve been retaining a detailed eye on AI expertise and its impression on the world of content material creation. In our expertise, AI may be a particularly highly effective and environment friendly device for productiveness — and we’re already utilizing it in some modern and thrilling methods.
On the finish of the day, nevertheless, it’s my stance that AI won’t substitute human-generated content material and can by no means be as artistic as people.
What, precisely, do I imply by that? In case you tuned into my current Advertising and marketing Backstage webinar, you already know.
However when you didn’t get the possibility to hear stay, this submit will summarize Rock Content material’s stance on AI and supply some insights into how our groups are utilizing it to boost effectivity and optimize content material.
What AI Can (And Can’t) Do in Phrases of Content material Creation
It’s been lower than a yr for the reason that first model of ChatGPT made its debut, but we’ve already witnessed the unimaginable issues AI can do in terms of content material creation.
From arising with new matter concepts to producing meta titles, headings, and calls to motion, AI has confirmed to be extraordinarily helpful within the content material realm.
On the similar time, there are some issues that AI can’t do (and will by no means be capable of do) — issues that may at all times require the human contact to attain.
Take into account, for instance, that AI instruments can’t be relied upon to offer 100% factual data on a regular basis. This has been confirmed time and time once more, as fact-checkers have discovered main flaws and errors in AI-generated content material.
Likewise, AI can’t create thought management content material as a result of it might’t write persuasively. AI instruments are unable to reliably write about present occasions or any matters with quickly altering data — and so they fail at producing goal and unbiased content material about social, political, and spiritual points.
As I state in my Advertising and marketing Backstage webinar, AI content material technology won’t substitute people, however it is going to make them extra highly effective.
When used for analysis and ideation, AI instruments could make content material creation extra environment friendly and efficient. Nonetheless, nice content material will at all times require fact-checking, modifying, and creation by actual folks.
How Rock Content material Makes use of AI to Enhance Content material Effectiveness
At Rock Content material, we don’t use AI to interchange our roles as content material creators — however to amplify and optimize our content-creation processes.
Actual Examples: How Rock Content material Makes use of AI
So, what are some methods during which our group at Rock Content material is already utilizing synthetic intelligence?
- Comparability – Utilizing ChatGPT to create instantaneous comparability tables (together with professional/con tables or similarity/distinction tables). This may be an efficient strategy to save time whereas researching and organizing data for a bit of content material, although fact-checking is at all times really helpful.
- Tone analyzer – Utilizing AI instruments (like ChatGPT) to rebrand or rewrite content material in a particular tone and voice.
- E mail titles – We have now discovered a whole lot of success with utilizing AI instruments to generate eye-catching and fascinating e-mail titles, which will help to extend open charges and total engagement charges in a advertising marketing campaign.
- White areas – AI instruments can be utilized to find “white areas,” or areas the place content material from the competitors is missing on a particular topic. This can be a nice strategy to brainstorm new content material concepts that haven’t but been coated or that may very well be coated in a brand new strategy to attain an viewers.
- CTAs – AI instruments are efficient in writing robust calls-to-action when appropriately prompted. Efficient calls-to-action will help to extend conversions, making it simpler to succeed in new potential prospects or purchasers.
These are just some examples of the numerous methods during which our personal group has discovered success utilizing AI to optimize its content-creation course of and enhance content material advertising ROI. How are you going to do the identical on your personal content material technique?
WriterAccess and Content material Cloud
Rock Content material can be proud to have acquired WriterAccess, which is now a part of what we name the Content material Cloud suite.
This modern suite means that you can interact your viewers, improve ROI, and develop your small business by mastering content material advertising with AI-powered instruments and human-powered content material manufacturing.
Particularly, WriterAccess is a market of vetted skilled freelancers who’re able to create high-quality content material on your model.
In case you’re searching for content material with a human contact, you possibly can’t go unsuitable with WriterAccess not only for content material writers, however for strategists, designers, illustrators, and even animators.
Additionally a part of our Content material Cloud is Stage by Rock Content material, a WordPress web site internet hosting and administration platform that means that you can improve your natural site visitors and search visibility. In the meantime, Ion makes it straightforward to drive extra conversions by the creation of interactive content material.
Collectively, all of those instruments and platforms create our Content material Cloud. Combining the effectivity of AI instruments with the human contact of artistic expertise, the Content material Cloud is able to give you the results you want.
AI Content material Instruments From WriterAccess
We’re already witnessing the methods during which AI instruments can create content material extra shortly and effectively than ever earlier than — however we all know that nothing will be capable of substitute the human contact in terms of efficient and fascinating content material creation.
That’s why our neighborhood of greater than 15,000 freelance writers at WriterAccess stays a invaluable asset to any enterprise trying to maximize its content material technique.
Along with our group of vetted and skilled human writers, WriterAccess additionally affords plenty of AI content material instruments to maximise effectivity and profit from your content material technique.
AI Content material Wizard
Our AI Content material Wizard device means that you can entry complete, AI-driven insights to avoid wasting you time and sources when designing your content material technique.
With this easy-to-use device, you may get a fast and detailed evaluation of which content material you might want to create for a most return in your funding.
AI Content material Thought Generator
Having a tough time brainstorming matters that would be the most partaking and fascinating on your audience?
Give our AI Content material Thought Generator a attempt to discover well timed, related matters that can assist you construct an enticing and considerate content material asset. This can be a nice strategy to get out of that brainstorming rut and apply some tried-and-true methods to your ideation course of.
AI-Powered Author Search
With greater than 15,000 freelance writers on our platform, discovering the correct content material author on your subsequent challenge might really feel like discovering a needle in a haystack.
Nonetheless, with our AI-Powered Author Search function, it doesn’t should be that sophisticated.
This device makes it fast and simple to match your content material wants with the right candidate in just some clicks—so use them to avoid wasting your self a while and trouble whereas nonetheless discovering the expert author you want on your subsequent content material piece.
AI Persona Builder
You already know that understanding your viewers is an important part of your content material advertising technique.
Nonetheless, taking the time to write down and develop viewers personas may be time-consuming.
With WriterAccess’s AI Persona Builder, you possibly can effortlessly create a novel persona tailor-made exactly to your content material primarily based on actual information — so you possibly can spend much less time growing personas and extra time specializing in different vital areas of your content material technique.
AI Content material Detector
Whenever you’re spending your advertising {dollars} on human-written content material, the very last thing you need is to fret about receiving AI-generated content material.
Whenever you work with WriterAccess on your content material wants, you possibly can make the most of our extremely correct AI Content material Detector Instrument, which scans all content material submitted by our writers and flags any content material that’s created by AI.
The end result? You may relaxation assured that you simply’re getting authentic human content material with every order you place.
The Backside Line
Solely time will inform the true impression that AI may have on the way in which we create content material. Nonetheless, if the previous eight months are any indication of what the longer term holds, it’s doubtless that the content material ideation and creation course of is being modified eternally.
On the finish of the day, I anticipate that there’ll at all times be a necessity for that human contact in content material creation.
Even probably the most superior of AI instruments won’t ever be capable of replicate what people are capable of present by way of creativity and accuracy. Nonetheless, AI instruments clearly have a spot within the content material advertising realm.
From brainstorming and ideation to headline technology, comparisons, and far more — Rock Content material is dedicated to mixing the perfect of each worlds.
Keep watch over our weblog for the most recent on our adoption of AI instruments to make your life simpler and your content material technique extra environment friendly. I additionally invite you to tune into our Advertising and marketing Backstage webinar to be taught extra about what’s occurring right here at Rock Content material.
