Are you an electronic mail marketer and dream of lowering the time you spend on operational duties, resembling constructing common emails, to go away extra time for concepts, methods, and creativity? We at Stripo perceive you and understand how to do that as a result of we’ve got been by this ourselves and decreased the time an electronic mail marketer spends on creating an electronic mail from 2.5 hours to Half-hour.
The Stripo editor modular structure helped us resolve this drawback. Learn the way it labored on this case.
What are modules within the Stripo editor?
A modular system is a capability to make use of saved impartial content material blocks of emails, which already embody all the mandatory parameter settings (fonts, colours) and, if important, program code components. You create and save within the editor’s library any variety of module choices for various features of emails (header, footer, product card, and many others.).
When creating an electronic mail marketing campaign, you mix modules and rapidly get a horny and useful end result. That is extra handy than utilizing ready-made templates, because it removes any restrictions and makes the e-mail creation course of versatile.
We’ll present how modules work and their advantages utilizing the instance of utilizing modules within the Stripo electronic mail redesign course of.
Problem: Velocity up the creation of emails with a brand new branded design utilizing modules
After updating the web site’s design and different visible media, we moved on to one of many essential phases — introducing a brand new model design in all kinds of emails: promotional emails, set off emails, and newsletters.
Making emails extra fascinating for subscribers was difficult as a result of some blocks can change in several emails. They differ in particulars however should retain the fundamental idea of the model.
The e-mail advertising specialist is instantly concerned in getting ready emails for Stripo purchasers. As well as, particular emails are despatched instantly by our enterprise models, for instance, emails for the associates program and HR emails.
We determined to make use of a modular structure to implement all of the up to date components within the electronic mail sequence rapidly.
An electronic mail marketer, a product advertising supervisor, and a advertising designer, who’re accountable for your complete visible look of our supplies and representatives of enterprise models, took half in fixing this drawback. We divided the entire strategy of teamwork into phases. Every had its end result.
What does the circulation of teamwork in creating and utilizing modules appear to be?
That is what the circulation of utilizing modules by an electronic mail marketer seems like:
- Electronic mail marketer makes transient and job assertion for the designer.
- The designer and product advertising supervisor create layouts for all electronic mail varieties in Figma.
- The e-mail marketer, utilizing layouts, creates customized blocks within the Stripo editor and saves them as modules.
- Subsequent, the e-mail marketer makes use of modules to create promotional campaigns and set off emails and newsletters.
- Enterprise models are supplied with already designed modules, based mostly on which they put together their emails within the editor.
Now, let’s discuss every of those phases in additional element.
Stage 1: Transient and job assertion for the designer
At this stage, the e-mail marketer ready an in depth transient for the designer, by which he confirmed what emails he wants, who will obtain them, underneath what situations, and the way they might differ. He additionally confirmed the approximate construction of every kind of electronic mail in order that the designer might take into consideration the mandatory blocks.
Because of this stage, the designer and PMM obtained all the mandatory data to create electronic mail layouts.
Stage 2: Structure design
Every thing must be in a model model: all visible communications, so the person visually sees the identical methods on the web site and within the emails. Subsequently, a product advertising supervisor and designer are at all times concerned in growing the design of promoting supplies.
They thought in regards to the construction of the emails, the design of every component, and the variations that may very well be used to make the emails extra fascinating for readers.
“When redesigning, we at all times attempt to stay on-brand, however on the similar time make content material segmentation a shade. The flexibility to make use of modules helps quite a bit with this”
Alina Hrydina,
Product advertising supervisor at Stripo.
To create the power to simply mix modules and select the proper ones for the duties of a specific electronic mail, the designer gave such suggestions:
- growth of a number of choices for headers — solely with a emblem and with a hyperlink to go to your account;
- new branded footer — black with icons of all social networks;
- the usage of one character for bullets — within the block and all emails;
- single signature format for all senders of emails from Stripo;
- content material segmentation utilizing shade: crimson for drawback notification emails, blue for subscription and plan emails, inexperienced for different emails, black and white to be used circumstances;
- the CTA buttons may also are available three colours — black, white, and blue — and mirror the significance of every name to motion.
That is what the board seems like in Figma, which incorporates all of the doable electronic mail choices from Stripo:
Because of this stage, the e-mail marketer doesn’t have to invent something sooner or later: he merely takes all of the parameters that the designer prescribed, considering the proper composition of the e-mail, show in desktop and cellular variations, and way more.
Stage 3: Creating blocks and modules
The e-mail marketer receives from the designer the layouts of all emails, all variants of blocks, tips for his or her use, and mixtures. So, he at all times has examples of the right way to mix modules relying on the kind of electronic mail.
Subsequent, he lays out the primary electronic mail within the Stripo editor. At this stage, the duty of the e-mail marketer is to create an electronic mail template, arrange customized blocks in it, and write down all of the parameters specified for every block in Figma.
That is what the structure seems like in Figma — fonts, colours, placement — the whole lot is precisely specified:
And that is what an electronic mail seems like within the Stripo editor:
Getting ready the primary electronic mail template with the creation of all blocks normally takes 2-2.5 hours. Then, the e-mail marketer saves all custom-made blocks as modules, and work on every electronic mail will go sooner sooner or later.
What must be achieved at this stage in order that the modules assist save time sooner or later
1. Create totally different variations of every electronic mail component
With the assistance of modular structure, we are able to make a number of variations of the identical block, save them as modules, and use the wanted model.
“For instance, our header differs for set off emails, digests, and affiliate emails. I saved all choices as modules, and figuring out precisely which electronic mail I used to be beginning to create, I used the acceptable module”
Oleksandr Dieiev,
Electronic mail advertising specialist at Stripo.
Right here’s a header instance for digest emails:
And this one – for set off emails:
In promotional emails, the footer is stretched to your complete display screen width; in set off emails, it’s slim. Choose the mandatory one from the saved modules to keep away from creating them from scratch each time.
2. Create handy filtering of modules
All modules are collected in sections — headers, footers, first screens, data blocks, weblog posts, and many others. And when an electronic mail marketer collects an electronic mail, he merely strikes by these headings.
Once we save new modules, we are able to assign a filter to every block, add a tag and an outline (for instance, “use this header in set off emails”), after which it is going to be straightforward to seek out.
This dramatically helps additional work, primarily when a number of individuals work on the emails.
3. Think about the usage of good modules
It’s handy to make use of the created good module for bulletins of articles on our weblog. It’s made within the model’s design, with the prescribed variety of letters within the title and outline. All data is pulled robotically after including the required hyperlink.
“For the bulletins of our weblog articles within the digest, I have already got a sensible module created — made in our design, and I can simply add a hyperlink — the whole lot else is pulled robotically by Stripo”
Oleksandr Dieiev,
Electronic mail advertising specialist at Stripo.
That is what working with a sensible module seems like:
4. Synchronize modules for bulk enhancing
The principle modules are synchronized for bulk enhancing, saving time. You may bulk replace the design or information in your modules by modifying just one as soon as they’re synchronized. You may robotically replace all present emails by altering one single module.
“For instance, including the TikTok social community to the footer was mandatory, which was not there earlier than. It’s clear that we added a brand new footer in new emails, however in all saved set off emails, welcome sequence, and others, we merely added to the prepared module, synchronized with others, and the knowledge was up to date. The identical story is ready now to exchange the brand new Twitter emblem — two clicks, and the whole lot is prepared”
Oleksandr Dieiev,
Electronic mail advertising specialist at Stripo.
Look how you need to use synchronized modules for bulk enhancing:
5. Use interactive modules
Electronic mail advertising specialist makes use of this performance to create an interactive survey or add gamification, for instance, interactive predictions, which we are going to focus on within the subsequent case.
Stage 4: Workflow of utilizing modular electronic mail design by an electronic mail advertising specialist
That is what the circulation of utilizing modules by an electronic mail marketer seems like:
- open an empty template;
- perceive the kind of electronic mail and what the content material must be;
- based mostly on this, select the mandatory blocks — header, footer, first display screen, weblog articles, and signature;
- change the knowledge.
So, in Half-hour, an electronic mail is assembled that meets all the necessities for model consistency.
All modules are accomplished, saved within the applicable sections, and prepared for additional use. The mandatory code has been added to good modules, programmers have ready interactive modules, and all modules repeated in bulk emails are synchronized.
Stage 5: Utilizing modules by Stripo’s enterprise models
The modular structure helps the e-mail marketer and the enterprise models delegated to ship the mailing independently, resembling a singular electronic mail sequence for affiliate companions.
To not enhance the load on the marketer’s electronic mail, we used our editor and a modular electronic mail structure:
- Designed emails.
- Made up in Stripo and saved in modules — header, blocks with data, signature, suggestions kind, footer.
- The affiliate supervisor acquired entry to those initiatives within the editor after which continued to work with the template — including the mandatory texts and copying modules so as to add to the construction.
The affiliate supervisor prepares all subsequent digests utilizing the saved modules. As well as, the affiliate supervisor might use some modules developed for the information digest to replace the onboarding sequence.
“For me, utilizing a modular structure saves quite a lot of time in creating digests — all of the advanced components are prebuilt, and all that is still is so as to add content material. I can put together emails with out involving a designer and an electronic mail marketer, which implies I may be extra environment friendly”
Oleksii Petukhov,
Affiliate supervisor at Stripo.
Right here is one other case — how the HR division saves time utilizing modular structure to create emails.
Outcomes for all contributors of the method
All contributors of this case famous that utilizing modules simplifies the e-mail design course of, reduces time, and permits you to not fear that one thing shall be achieved unsuitable or is not going to adjust to model tips.
We requested Oleksandr Dieiev, electronic mail advertising specialist at Stripo, to measure the time he spends getting ready new emails and evaluate it to the preparation time earlier than utilizing the modules.
Time measurement end result for constructing an electronic mail digest: 27-Half-hour as a substitute of two hours.
The Stripo crew could create, code, or re-code on your customized electronic mail templates and module units when you’ve got an important model ebook the place colours and fonts are outlined. You get 2-3 headers, footers, content material blocks, product playing cards, and many others., that we add to the module library in your account. Then, you employ the required modules to create emails.
Wrapping up
We at all times emphasize that Stripo’s objective is to hurry up electronic mail manufacturing in order that entrepreneurs can do advertising as a substitute of specializing in coding. And modular structure is an important a part of it.
Listed below are some key factors which have helped us to implement the usage of modules in electronic mail constructing and optimize electronic mail entrepreneurs’ time:
- availability of a model ebook with all authorised model colours and fonts — you need to use the Stripo model tips possibility to generate a Model tips package on your model in underneath 1 minute;
- understanding the construction of several types of emails and their options;
- well-coordinated work of the crew — designer, product advertising supervisor, electronic mail marketer, and representatives of enterprise models;
- Stripo’s easy-to-use performance permits you to create and conveniently save ready-made modules, distribute them into sections, “lock” the design or information, and synchronize modules for bulk enhancing.
In consequence, all these factors have helped velocity up electronic mail constructing, delegate some electronic mail creation to enterprise models, and keep on-brand in each electronic mail.
Increase up your electronic mail advertising with Stripo modular structure
