As a full-service digital advertising and marketing company, RivalMind launched in 2010 and presents a variety of promoting providers for small and medium-sized companies throughout a lot of specialised industries. From web site growth and design to search engine optimisation, paid media, and social media, RivalMind’s web site notes that “we exist to assist firms thrive.”
A significant element of RivalMind’s choices facilities round search engine optimisation and content material creation, with advertising and marketing methods calling for weblog posts, in-depth articles, and different high quality content material. To assist meet its shoppers’ content material creation wants, RivalMind started working with WriterAccess in 2017.
We lately had the chance to talk with RivalMind’s personal Harley Helmer, Head of Search Advertising and marketing Technique, to be taught extra in regards to the firm’s expertise working with WriterAccess and the outcomes they’ve seen to this point.
The Problem: Creating Specialised, High quality Content material Throughout Industries
Harley explains that earlier than discovering WriterAccess, content material creation at RivalMind was a serious problem. Initially, the corporate had a staff of in-house writers and editors. These have been extremely gifted and certified writers who specialised in subjects starting from medication to mechanics and manufacturing.
The issue, Harley explains, is that RivalMind offers content material for shoppers throughout a various vary of industries—so discovering writers who had the specialised diploma of business data required for every consumer grew to become a problem. In consequence, it was troublesome for in-house writers to take care of the content material high quality that shoppers wanted and anticipated.
From there, RivalMind turned to another writing companions however discovered that it was nonetheless troublesome to get these writers to grasp every consumer’s enterprise deeply.
The Answer: WriterAccess Managed Companies
In 2017, RivalMind determined to strive Rock Content material’s WriterAccess platform to satisfy their content material wants. By working with WriterAccess, Harley explains that RivalMind was in a position to discover the specialised writers wanted for every consumer’s distinctive business and content material necessities.
With entry to greater than 15,000 numerous and vetted writers on the platform, RivalMind discovered that they may simply construct a staff of distant freelance writers to sort out their content material wants with out sacrificing high quality.
In March of 2022, RivalMind took issues a step additional by changing into a Managed Companies consumer with WriterAccess. Particularly, Managed Companies present shoppers with a devoted Account Supervisor who can deal with the whole lot from establishing order templates to managing workflow and discovering the most effective writers for every particular person venture.
Concerning Managed Companies with WriterAccess, Harley explains, “One of many issues which have been greatest is the flexibility for my content material supervisor to pitch potential shoppers to our WriterAccess account supervisor, so we will discover writers for our consumer’s niches and run casting calls.”
This has made it doable for RivalMind to search out writers with useful expertise in numerous industries, together with:
- Manufacturing
- Meals packaging
- Monetary providers
Previously, this had been troublesome to do due to the authorized and compliance nuances that always go into writing this kind of content material (and the standard management wanted to make sure the content material is completed proper).
With Managed Companies from WriterAccess, RivalMind has been in a position to set up rule units, construct inventive briefs, and arrange a dependable evaluation course of to make sure the particularities and expectations of every consumer are met. In consequence, RivalMind is ready to persistently ship specialised high quality content material to its shoppers with out lacking a deadline.
The Outcomes: A 67% Enhance in Content material Manufacturing (With Extra Development to Come)
Harley explains that the quantity, selection, and suppleness of writers in WriterAccess have been extraordinarily useful in assembly their shoppers’ expectations. As a small-to medium-sized advertising and marketing company writing between 80,000 and 100,000 phrases per 30 days, RivalMind can depend on WriterAccess to make sure high quality content material and preserve their content material creation on-track.
In the meantime, Harley and the remainder of the RivalMind staff know that they will at all times attain out to their devoted account supervisor for something they want.
Since working with WriterAccess, RivalMind has been in a position to scale their content material creation in ways in which merely weren’t doable with their in-house writing staff. In 2023 alone, they went from 60,000 to 90,000 phrases per 30 days on common (a 67% progress in content material manufacturing). By the tip of the yr, they’re projected to achieve between 100,000 and 200,000 phrases per 30 days.
“We’re assured in WriterAccess’s potential to permit us to scale the quantity and preserve the standard that we want. We now have an aggressive progress aim and would like to be one of many largest WriterAccess accounts at some point,” Harley says. “It’s been nice. We’ve been utilizing the Managed Companies for a few yr now and it met our wants each time.”
Able to Attempt WriterAccess?
RivalMind is only one of many firms that depends on WriterAccess for high quality content material throughout a variety of industries.
With greater than 20,000 freelancers on our platform, we have now writers who specialise in each business conceivable. Study extra about all WriterAccess can do for you by reserving a free demo or reaching out to our staff instantly!
