As a number one video platform, we now have been advocating the advantages of video creation and its seamless integration into on a regular basis gross sales routines. However have you ever ever questioned how Hippo Video’s personal staff make the most of the platform of their day-to-day operations? At Hippo Video, we not solely construct and promote movies, however we additionally extensively use our personal product. Our devoted gross sales growth representatives (SDRs), inside gross sales representatives (ISR), enterprise growth representatives (BDRs), and buyer success representatives (SDRs) all depend on Hippo Video as an integral a part of their outreach methods. Apparently, lots of our staff members started exploring the facility of movies after becoming a member of Hippo Video, realizing their potential for enhancing personalised experiences with prospects and clients.
Meet Sophy Chidambaram, an ISR and Video Advocate
At present, we introduce you to Sophy Chidambaram, one in all our Inside Gross sales Representatives (ISRs) and a video professional. She has embraced the idea of incorporating movies into every day outreach actions and passionately advocates for his or her effectiveness. We had the privilege of spending a while with Sophy to delve into her journey with movies, together with her studying experiences as an ISR and her imaginative and prescient for the way forward for video communication.
On this interview, we’ll give you an unique glimpse into Sophy’s firsthand expertise as a person of movies at Hippo Video. Uncover how she leverages movies as an ISR to captivate prospects, foster stronger connections, and drive outcomes. Get able to discover the thrilling world of video communication as we share Sophy’s insights, experiences, and aspirations.
Keep tuned as we take you thru an immersive exploration of Hippo Video’s inside utilization and the invaluable views of our personal ISR.
The start of Sophy’s video journey as an ISR
It began 1.5 years in the past when Sophy found the exceptional capabilities of movies by Hippo Video. What she discovered was a game-changer – the flexibility to infuse her outreach actions with a private contact that no different medium might replicate.
“I might present my character and I might present that I sincerely need to see my prospects succeed.”
A deep dive into Sophy’s every day video technique
As an ISR, Sophy makes use of movies every day, together with utilizing them inside particular steps or touchpoints. Sophy’s journey demonstrates the unimaginable potential of integrating video all through the gross sales course of. From making memorable entrances to delivering impactful summaries and follow-ups, video has develop into an indispensable asset for her success.
“I take advantage of movies to document introductions, post-meeting summaries, and follow-ups. To make issues straightforward for me, I at all times have a library of widespread situation movies helpful to make use of at any time when I would like. This makes creating movies a breeze; I add an introduction to a pre-recorded generic video from the library and scale it up with ease.”
Mastering the Artwork of Consideration-Fascinating Movies: Sophy’s Profitable Components
With regards to capturing consideration and creating partaking movies, Sophy has a trick up her sleeve that units her aside. Curious to know her secret? She unveils a singular function completely accessible at Hippo Video – the Digital Background. This game-changing function permits her to personalize the video background by seamlessly integrating her prospects’ web sites or LinkedIn profiles. The consequence? An immersive and extremely impactful expertise that immediately connects together with her viewers.
“I add the prospect’s web site or Linkedin profile web page because the digital background for the video. I additionally add identify personalisation to the movies to create an impactful expertise.”
Overcoming gross sales challenges and embracing progress with movies
With regards to integrating movies into her gross sales course of, Sophy is not any stranger to overcoming challenges. Reflecting on her expertise, she shares some invaluable insights into the obstacles she encountered and the way she conquered them with the assistance of Hippo Video’s helpful function video flows and a rising information base.
“As I mirror on my journey in gross sales, I encountered challenges that originally appeared insurmountable. I discovered it tough to clone a gross sales web page (a personalised touchdown web page) and customise them with personalised parts for each single prospect. Fortunately, with Hippo Video’s video flows, I can now modify parts on the gross sales web page effortlessly all without having to alter the principle copy of the gross sales web page.
One other concern was as a newcomer to the gross sales trade,I started noticing recurring situations that demanded tailor-made communication methods. Recognizing the facility of movies, I began incorporating movies into these widespread situations. This easy adjustment made a exceptional distinction, permitting me to successfully have interaction with prospects and elevate my gross sales efforts.
Lastly, I used to suppose that movies take longer to document but it surely really takes just a few minutes all because of Hippo Video’s many helpful options and it modified my perspective the primary week after utilizing movies.”
Video greatest practices which are important for personalised gross sales movies
With regards to tailoring movies for particular prospects or goal audiences, it’s vital to hone one’s abilities by following a set of greatest practices that persistently yield distinctive outcomes. These practices revolve round creating a personalised and fascinating expertise for viewers, guaranteeing a seamless reference to every particular person.
Listed below are some greatest practices, such because the content material, size, and elegance of video, that Sophy says will turn out to be useful regardless of the kind of prospect.
“Certainly one of my go-to methods includes including the prospect’s web site or LinkedIn profile because the digital background. To make sure the best high quality movies, pure lighting or well-placed electrical mild is important, because it enhances the visible enchantment and readability of the video. Sustaining an genuine and cheerful demeanor through the recording course of is essential. I consider in showcasing real enthusiasm whereas staying true to myself. This mix of cheerfulness and authenticity establishes a constructive and reliable reference to the viewer, serving to to construct rapport and foster engagement. Lastly, make your video as crisp as it could get.”
Unforgettable Moments of Success and Constructing Shopper Relationships
When requested about Sophy’s success tales or notable experiences, she displays on her journey the place movies have performed a big function in closing offers and fostering sturdy consumer relationships. One explicit occasion stands out, demonstrating the profound impression that personalised movies can have.
“I vividly bear in mind sending a video to a prospect, that includes their web site because the digital background. To my delight, the very subsequent day, I acquired a video reply from the prospect. Not solely did they categorical real curiosity, however in addition they looped in a staff member to affix the dialog. This preliminary connection paved the best way for a fruitful partnership, and as we speak, they’re valued clients.
Past this exceptional success, there have been a number of situations the place movies have confirmed invaluable in providing help to my prospects. Whether or not it’s offering in-depth explanations or providing personalised steering, movies have allowed me to be a useful useful resource, addressing their particular wants and challenges. By sharing my experience in a visible and fascinating format, I’ve established myself as a trusted associate, genuinely invested of their success.”
Unveiling the Secrets and techniques to Monitoring Video Content material Success
Most likely crucial motion to undertake, monitoring your video content material’s success is a should. In reality, video analytics is extra than simply numbers; it helps you confidently navigate your gross sales journey, offering a tailor-made and distinctive expertise for every prospect.
“With regards to monitoring the success of my video content material, I’ve a spread of highly effective instruments at my disposal. Due to the seamless integration between Hippo Video, HubSpot, and electronic mail, I obtain complete notifications that present invaluable insights into viewer engagement. This helps me nurture and interact my prospects accordingly.
Insider Suggestions for Gross sales Reps
When requested in regards to the recommendation Sophy has to share together with her friends from ISR who’re considering the mixing of movies into their gross sales course of, the response was brief and virtually instantaneous. She hinted on the truth that embracing movies can really elevate your gross sales recreation and foster deeper connections together with your prospects.
“Firstly, I encourage you to strike a steadiness between having a repertoire of generic movies and sustaining a mindset to create personalised movies on the spot. Whereas generic movies function versatile instruments that can be utilized throughout numerous prospects and situations, saving you effort and time, personalised movies tailor-made to every particular person can have an unimaginable impression on fostering a real connection. By having each choices available, you possibly can successfully adapt your video technique to swimsuit totally different conditions and maximize your outcomes.
Secondly, be open-minded and prepared to experiment. As with all new endeavor, there could also be a studying curve concerned. Embrace this journey with enthusiasm and a willingness to strive new methods and strategies. Maintain monitor of your video efficiency, collect suggestions from prospects, and regularly refine your strategy. With every iteration, you’ll acquire invaluable insights and improve your effectiveness in leveraging movies as a strong gross sales software.”
Envisioning the Future: A Gross sales Skilled’s Perspective on the Position of Movies
Being a video advocate within the gross sales world, when requested about the way forward for movies and its function, Sophy an ISR is optimistic that movies will proceed to be an integral a part of everybody’s gross sales technique.
“From my vantage level, I firmly consider that movies will proceed to form and revolutionize the best way we have interaction with prospects and drive gross sales success. Within the coming years, I see movies turning into a brand new fixed on the planet of gross sales. They’ve already confirmed their immense worth in capturing consideration, fostering private connections, and delivering compelling messages. As expertise continues to advance, we will anticipate much more progressive options and functionalities that can additional improve the effectiveness of movies as a gross sales software.”
The function of Hippo Video in a streamlined video creation course of
Hippo Video has performed a big function in taking away the burden of making movies for ISR. This progressive platform gives a spread of options and instruments which have considerably enhanced the turnaround time it takes to create movies. Here’s what Sophy has talked about:
“I discover Hippo Video offers an distinctive suite of options and instruments which have revolutionized my video creation course of. One is the teleprompter, which ensures easy supply of my message. Subsequent are the folder choices, the place I can effortlessly categorize and handle my movies, guaranteeing easy accessibility and streamlined workflows. Lastly, the video stream templates the place you possibly can create predefined buildings for probably the most ceaselessly used video patterns. This enables me to document particular segments of the video prematurely whereas additionally having the pliability to seize extra elements on the spot. By seamlessly merging these parts collectively, I can create cohesive and fascinating movies in a fraction of the time.
Thanks to those invaluable sources, I can focus extra on crafting compelling content material and fascinating with my prospects, finally driving better success in my gross sales efforts.”
A Gross sales Rep’s Perspective on Video Effectivity: Energy of Video Flows, Humanize AI, and AI Editor
Whereas movies have emerged as a strong software for partaking prospects and driving conversions, there’s a widespread false impression amongst some gross sales reps that they’re time-consuming. Sophy, a seasoned ISR, challenges this perception as she shares her expertise utilizing the environment friendly video options inside Hippo Video.
“With regards to the notion that movies are time-consuming, I urge to vary. Whereas it’s true that creating movies requires a couple of minutes of effort, the outcomes they yield are really value it. In reality, I’ve discovered that movies allow me to develop into the salesperson I aspire to be, permitting me to showcase my real help for my prospects’ and clients’ experiences. To maximise my video creation effectivity and streamline the method, I leverage the facility of video flows and the AI editor. Whereas video flows assist me sew pre-recorded movies with ease, AI Editor is of immense assist to good my movies.”
Your flip: Are you video-ready?
Sophy’s exceptional success with movies as an ISR serves as an inspiring testomony to the effectiveness of video in gross sales. Her experiences spotlight the transformative impression of Hippo Video on gross sales methods.
Nonetheless, Sophy’s expertise is only one instance of how our personal staff have embraced and leveraged Hippo Video to raise their gross sales methods and obtain exceptional outcomes.
Whether or not you’re an Inside Gross sales Consultant, Account Government, or Enterprise Growth Consultant, now’s the time to unleash the facility of video and elevate your gross sales recreation with Hippo Video. Our up to date pricing plan gives you the chance to expertise the complete capabilities of our video platform with none dedication. Take it for a spin and see for your self how Hippo Video can revolutionize your gross sales course of.
