How one can Write a Pitch for an Article: Ideas and Examples from an Editor’s Perspective

If you happen to’re studying this text, chances are high you’re desirous to get began on this planet of freelance writing, and also you’re questioning easy methods to write a pitch for an article. 

As an editor who has reviewed many an article pitch over the previous few years (some good, heaps dangerous!), I’m right here to provide the insider secrets and techniques, ideas, and real-world examples that can assist you create a pitch that grabs an editor’s consideration and will increase your possibilities of getting revealed.

So let’s get straight into it. 

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The 1st step: Do. Your. Analysis.

Earlier than you even take into consideration writing your article pitch, it’s important to do your homework. 

Editors are normally fairly brief on time, and there’s nothing extra annoying than studying a copy-and-paste pitch (sure we will inform) that exhibits us you haven’t even bothered to take a look at the web site you need to write for. 

I do know it may be a little bit of a drag, however taking the time to analysis the publication you’re pitching to can actually improve your possibilities of getting an article revealed. 

Check out the kind of content material the web site sometimes publishes, and browse the submission tips. Editors admire writers who present a real curiosity of their publication.

Instance: Let’s say you need to pitch an article about sustainable gardening. Analysis a gardening journal like “Inexperienced Thumbs Month-to-month.” 

Discover out if they’ve a selected part for sustainability-related articles or if they’ve just lately revealed related content material. This analysis will aid you tailor your pitch to suit the publication’s fashion and content material preferences.

Step two: Don’t attempt to get intelligent along with your topic line

Your topic line is the very first thing an editor sees of their inbox. And I’m going to go towards the grain right here and say, please don’t attempt to be intriguing or intelligent.

Your topic line ought to be concise and associated to the content material of your pitch.

An editors inbox is normally inundated with spammy emails or folks wanting one thing for nothing. So it’s vital to make it clear what your e mail is about, for instance, ‘Visitor article pitch’ and some phrases on the subject you need to write about, equivalent to; ‘Social media advertising’. 

By being tremendous clear in your topic line you’ll have extra of an opportunity of your e mail getting opened and responded to. 

I do know it may be tempting to attempt to go for one thing intriguing or intelligent, however because the previous advertising saying goes, ‘Clear at all times beats intelligent’. Don’t make me work to decipher what your e mail is about, get straight to the purpose.

Step three: Give you a novel angle 

If you happen to’re pitching to a well-established web site or publication, chances are high the subject you need to write about has already been written about. 

This is the reason it’s so important to do your analysis earlier than you ship in your article pitch. Editors don’t need 20 articles on primarily the identical matter. 

Brainstorm some angles on your article after which search the web site to see whether or not your thought has already been written about it. If it has, return to the drafting board and provide you with one thing recent. 

That being mentioned, when you’re tremendous eager to jot down on a specific matter however an article already exists, examine the publish date. If it’s been a couple of years for the reason that article was first revealed you can at all times supply to replace it with recent insights and a unique perspective. 

As an editor, I completely find it irresistible when writers do this sort of analysis earlier than reaching out. It positively makes an impression. 

Step 4: For bonus factors, recommend a construction

If you happen to actually need to impress the editor of the publication, present a quick define of how you propose to construction the article too. It’s at all times good to see you have got a transparent plan in thoughts.

Instance: “I envision the article being divided into three essential sections: ‘Getting Began with Sustainable Gardening,’ ‘Case Research: Exceptional Eco-Gardens,’ and ‘Prime 10 Sustainable Backyard Practices.’ Every part will supply actionable recommendation and provoking tales.”

Step 5: Point out your deadline

Editors admire writers who’re organized and might meet deadlines. You’ll want to point out when you possibly can ship the finished article in case your pitch is accepted.

Instance: “I can submit the completed article, together with high-quality pictures, inside three weeks of receiving approval.”

Examples of a terrific article pitch 

Now let’s check out some examples of easy methods to write a pitch for an article:

Topic: Article Pitch: Unraveling the Secrets and techniques of Minimalist Dwelling

Expensive [Editor’s Name],

I’m writing to suggest an article concept that I imagine will resonate along with your readers and align with [Publication Name]’s deal with sensible life-style content material.

Title: “Unraveling the Secrets and techniques of Minimalist Dwelling”

My article will delve into the next key factors:

• The Essence of Minimalism: I’ll introduce the idea of minimalism, explaining its origins and the way it has advanced in recent times. It will function a primer for readers unfamiliar with the subject.
• Minimalism in On a regular basis Life: By means of real-life examples and knowledgeable insights, I’ll illustrate how anybody can incorporate minimalist ideas into their each day routine, from decluttering their dwelling areas to simplifying their digital lives.
• Minimalist Success Tales: I plan to function interviews with people who’ve totally embraced minimalism, sharing their private journeys, challenges, and the profound optimistic impacts it has had on their lives.
• The Environmental Facet: With sustainability on the forefront of many minds as we speak, I’ll discover how minimalist dwelling can scale back consumption and its ecological footprint, making it a well timed and related matter.
• Sensible Ideas and Assets: To empower readers to take motion, I’ll present sensible ideas, advisable studying, and on-line assets that may assist them embark on their minimalist journey.
• Visible Attraction: The article will probably be supplemented with high-quality pictures, infographics, and a minimalist design to have interaction and information readers successfully.

I imagine this text aligns completely with [Publication Name]’s mission of offering precious, actionable content material to its viewers. It’s a recent perspective on a broadly mentioned matter, providing each inspiration and sensible steerage.

If this concept resonates with you, I’d be thrilled to debate it additional and supply an in depth define or any further info it’s possible you’ll require.

Thanks for contemplating my proposal. I sit up for the chance to contribute to [Publication Name].

Finest regards,

[Your Name]

[Your Contact Information]

Topic: Enhancing Your Content material: Article Replace Proposal

Expensive [Editor’s Name],

I’ve been an avid reader of [Publication Name] for a while and have observed your dedication to delivering informative and up-to-date content material to your readership. I’m reaching out as we speak to suggest an article replace that I imagine will add worth to one among your current items.

Article Title: “[Existing Article Title]”

I just lately got here throughout your article titled “[Existing Article Title]” and was impressed by the standard and relevance of the content material. Nonetheless, given the ever-evolving nature of the subject material, I imagine there’s a possibility to reinforce and refresh the article to make sure it stays a precious useful resource on your readers.

Right here’s how I envision the replace:

• Present Analysis and Tendencies: I’ll conduct in depth analysis to determine the most recent developments and traits associated to the subject lined within the article. It will embody current statistics, case research, and knowledgeable insights.
• Updates and Relevance: I’ll evaluate the present content material to determine any outdated info or references. I’ll then replace the article to mirror probably the most present and correct info out there.
• Further Assets: To supply readers with much more worth, I’ll add related assets equivalent to hyperlinks to current research, instruments, or sensible ideas which have emerged for the reason that unique publication.
• Partaking Visuals: I’ll improve the article with visually interesting components, together with up to date graphics, charts, or infographics to enhance readability and engagement.
• web optimization Optimization: I’ll be sure that the article is optimized for engines like google to take care of its visibility and relevance in on-line searches.
• Repromotion Technique: After the replace, I’ll work along with your group to develop a technique for repromoting the article to make sure it reaches a wider viewers and continues to drive visitors.

I imagine this replace won’t solely enhance the article’s high quality but in addition lengthen its lifespan and usefulness to your readers..

If you happen to’re keen on discussing this proposal additional or if in case you have any particular articles in thoughts that you simply’d wish to see up to date, please let me know. I’d be completely satisfied to offer a extra detailed plan and timeline for the replace.

Thanks for contemplating my supply to reinforce your content material. I sit up for the potential of collaborating with [Publication Name] to ship much more precious assets to your viewers.

Finest regards,

[Your Name]

[Your Contact Information]

Ultimate ideas 

Crafting the right pitch for an article could take some effort and time, but it surely’s an important step within the journey to changing into a profitable freelance author. 

Bear in mind to do your analysis, interact the editor’s curiosity from the beginning, and clearly talk the worth of your article. 

Use the examples and ideas supplied right here as a information, and don’t be discouraged by rejection—each author faces it in some unspecified time in the future. 

With persistence and dedication, you’ll improve your possibilities of seeing your byline in print and sharing your data and fervour with a wider viewers. 

Pleased pitching, and better of luck in your writing endeavors!

Visitor Writer: Rachael J. Low is a contract copywriter and editor who works with numerous advertising companies producing high-quality copywriting for his or her shoppers. You could find out extra about her providers at https://www.rachaeljlow.com

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