How one can Change Platforms as a Creator and Amass New Followers

Go the place your viewers is.

Make your new platform recognizable.

Utilizing a distinct profile or username on a brand new platform may be tempting. In spite of everything, it is a distinctive surroundings on your content material and persona.

Nevertheless, you need your viewers to acknowledge you on all platforms, so maintain issues like your profile picture, username, and deal with according to different social media and your model.

“Your username or deal with ought to be the identical throughout all channels,” John Lee Dumas of Entrepreneurs on Hearth mentioned, “so if you have already got different social media profiles on your content material, keep constant!”

For instance, should you’re a video game-based content material creator who streams on Twitch and needs to modify to streaming on YouTube, use the identical Twitch username and profile picture.

When you can not use the identical username or deal with on the brand new platform, create an identical username by including an additional digit or image.

Be constant.

Inform your viewers.

“We simply did this with Threads, so I’d say just be sure you let your followers in your greatest social media platforms know you’re on one other platform — and ask them to observe you,” Snyder mentioned. “Share content material from the brand new social platform onto your previous current platform to excite them about following you.”

Snyder additionally says to incorporate a call-to-action in your content material, guiding your viewers to your new platform.

“Solely ship your viewers to 1 place — the place you need to construct. For instance: ‘Observe me on Instagram or Threads for tips about [blank].’”

Publish beneficial content material.

In fact, essentially the most important incentive on your viewers to observe you on a brand new platform is high-quality content material that gives worth to your followers.

“At all times ask your self: ‘Is the content material I am sharing offering actual options to my core viewers?’” Dumas defined. “Your viewers needs actual options to their issues, not fluff that requires their bandwidth whereas offering no worth.”

If you have not already, get to know your viewers and take into consideration the content material they need to see from you and the kind that provides essentially the most worth.

Moreover, attempt experimenting with new content material types and codecs, like live-streaming, short-form movies, tales, or audio rooms to showcase your creativity. Simply ensure that your content material is constant together with your model.

Doing so will help you uniquely join together with your followers whereas attracting new followers preferring to see that kind of content material on the platform.

Collaborate with different creators.

A good way to develop your viewers after switching platforms is to collaborate with extra established creators within the house. These creators can introduce you to their viewers and make it easier to carve your area of interest on the brand new platform.

When you‘re pivoting to TikTok and need to develop your viewers, collaborate with a TikTok creator in your area of interest. Do a reside stream, sew one another’s movies, take part in a problem, or do a giveaway.

Repurpose content material.

As Dumas talked about, you could present beneficial content material to your followers to develop your viewers. Nevertheless, that does not imply you could create brand-new content material for each new platform.