Studying Time: 6 minutes
With platforms like BigCommerce, anybody can now launch an ecommerce retailer and begin promoting their merchandise on-line.
What’s difficult, nonetheless, is to run the shop strategically to extend gross sales and increase conversions to maximise revenue.
A technique of doing that’s to gather product opinions in your BigCommerce retailer.
Product opinions might help you reassure hesitant consumers and affect their shopping for choice.
In contrast to any type of paid commercials or promotional content material, opinions come from actual individuals who have first-hand expertise with the precise product.
Actually, 88% of customers belief these opinions as a lot as private suggestions. Even higher: customers don’t thoughts spending 31% extra on a enterprise with good opinions.
How one can arrange BigCommerce product evaluate emails
That brings up an necessary query — how do you get individuals to jot down product opinions on your BigCommerce retailer?
Lengthy story brief, you possibly can use an electronic mail service supplier like Omnisend to ship out product evaluate emails on your BigCommerce retailer. These emails can incentivize your clients to jot down opinions about your merchandise on-line.
You’re more likely to get a direct response when the acquisition continues to be on high of the person’s thoughts. Marks & Spencer used product evaluate emails to spice up their buyer opinions by 400%.
The catch is to reduce as a lot friction as attainable between your request and their potential to submit a evaluate.
Establishing product evaluate emails on your BigCommerce retailer isn’t rocket science. Right here’s how one can get began.
Step 1: Choose a strong electronic mail advertising service supplier
To start out organising your BigCommerce product evaluate electronic mail, you first want to decide on a strong electronic mail advertising service like Omnisend.
Omnisend seamlessly integrates together with your BigCommerce retailer to trace your clients’ habits and ship them related messages at every step of their journey.
To make it simpler so that you can acquire product opinions, it additionally enables you to join your BigCommerce retailer to various wonderful evaluate apps like Yotpo or Stamped.io.
(PS: It’s free to make use of too!)
With Omnisend, you’ll be able to care for just about the whole lot associated to electronic mail advertising on your BigCommerce retailer. And this, in fact, additionally consists of product evaluate emails.
Step 2: Gather buyer electronic mail addresses in your BigCommerce retailer
When you’ve chosen your electronic mail advertising service supplier, you must begin amassing your buyer’s electronic mail addresses.
To start out constructing your electronic mail listing, you’ll be able to join the signup varieties in your BigCommerce retailer to Omnisend.
The vast majority of BigCommerce themes include a default signup type on the backside of the web page. Often, they appear one thing like this:
Connecting these signup varieties to Omnisend will aid you seize the e-mail addresses of your clients extra simply.
To combine the signup type with Omnisend, you must attain out to the Omnisend help group by way of in-app chat, electronic mail, or Fb Messenger with the next particulars:
- a hyperlink to your retailer (if you’re contacting by way of electronic mail or Fb Messenger)
- directions on how you can discover your signup type (a hyperlink, a screenshot, or simply instructions)
When you try this, the group will find your signup type and combine it from their finish. The method is tremendous fast and environment friendly. So that you don’t want to fret about it.
It’s also possible to use Omnisend’s personal built-in signup varieties, together with its ever-popular exit-intent popup (which solely seems when a guests begins to go away your web page). Right here’s an instance from WarFit:
Step 3: Arrange automation
The subsequent necessary step is to arrange your electronic mail automation—these automated emails get triggered primarily based on person actions.
To ship out product evaluate request emails, you first must go to your Omnisend dashboard.
Now click on on the Automation tab. Right here you’ll see a button that claims + New workflow. Click on on it and observe the steps proven beneath.
As soon as that’s carried out, you must arrange the set off settings on your automation workflow.
Because you need to ship out product evaluate emails, you need the emails to set off solely after a purchase order is made and the product is efficiently delivered.
So choose the next set off.
Order Standing Modified > Order Success Standing is Fulfilled
You are able to do that below the Edit Set off part on the fitting aspect of your display screen, as proven within the screenshot beneath.
This set off will basically ship out your emails as soon as the product has been efficiently delivered to your buyer.
You may edit the message on the e-mail by clicking on the third field in your display screen. You may add your message within the Content material part on the fitting aspect of your display screen.
Step 4: Section clients primarily based on suggestions
On this step, you’ll be segmenting your clients primarily based on their suggestions in your merchandise.
This may aid you ship extra focused emails to your customers with extraordinarily related content material, making your electronic mail advertising campaigns much more efficient.
It’s also possible to use the info to strategize how you can enhance the person expertise of consumers with destructive suggestions. This may aid you enhance your model worth of their eyes.
However because the segmentation is to be primarily based in your buyer’s suggestions, you’ll have to attend till you acquire at the least a superb quantity of suggestions in your merchandise.
After getting the opinions, log in to your Omnisend dashboard and click on on the Viewers tab. (For the sake of this tutorial, I’m demonstrating the steps with none contacts in my listing).
Click on on the + Create phase button. Now below the Filter by purchasing habits part, choose Positioned order. You’ll now see an choice known as Order date with a drop-down arrow subsequent to it.
Click on on it and choose Order suggestions. Now you’ll have two choices: Good and Dangerous. You may choose each individually to phase the 2.
Product evaluate request electronic mail examples for inspiration
Now that you simply’ve discovered how you can arrange product evaluate emails on your BigCommerce retailer, let’s have a fast have a look at some examples for inspiration.
1. Charlie Hustle
Right here’s a brilliant neat and easy product evaluate request electronic mail from the clothes model Charlie Hustle.
The corporate has chosen a minimal design for the suggestions electronic mail template. The distraction-free and frictionless design helps them get the total consideration of readers on the evaluate request they’ve despatched.
The corporate embeds a type and star ranking choice to encourage clients to share their expertise with the product.
It’s an ideal instance of simplicity and minimalism that delivers outcomes.
2. Dairy Queen
Quick-food firm Dairy Queen’s vibrant product evaluate request electronic mail is one other good instance to get you impressed.
The corporate makes use of a number of components within the electronic mail, and every contributes to creating it stand out.
The catchy product picture, completely designed CTA, and social share icons mix superbly with the design.
Prospects may also share their opinions from throughout the electronic mail. This makes leaving suggestions tremendous simple for them.
Over to you
In in the present day’s web-based world, 91% of individuals learn opinions earlier than making a purchase order.
And web sites with product opinions are more likely to convert 3.5 instances greater than these with out them.
So not having them is like leaving cash on the desk. When you don’t need that to occur, begin sending out product request evaluate emails with Omnisend immediately.
As you have got seen above, sending out evaluate request varieties with Omnisend is tremendous simple. The perfect factor is that you may begin for free.
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