I requested ChatGPT to write down the introduction for this put up. Right here’s what it gave me:
On this planet of B2B advertising and marketing, creating partaking and efficient content material is essential for attracting and retaining clients. Nevertheless, the method of brainstorming concepts and placing pen to paper (or fingers to keyboard) can generally really feel daunting and unproductive. That’s the place music is available in. Listening to music has been proven to have a mess of advantages for the mind, together with improved temper, elevated focus, and enhanced creativity. On this weblog put up, we’ll discover how incorporating music into your writing course of can assist B2B entrepreneurs produce higher content material and join with their viewers on a deeper degree.
Now, that’s not a dangerous introduction, per se. It jogs my memory of a highschool pupil writing a 5-paragraph essay. It is aware of the notes, however not the music — it’s laborious to think about somebody feeling captivated with this content material, its creator, or the model that introduced it to you.
However the issue right here isn’t AI. B2B manufacturers have been placing out robotic, commodity content material for years. AI simply makes it potential to churn it out quicker.
How can B2B content material entrepreneurs be sure audiences will love their content material? How can writers create content material that builds a relationship with the model?
Make it sing.
As a author, I discover listening to the correct mix of music helps me put soul and persona into my stuff.
Why Music?
Nice writing has rhythm. It ebbs and flows, generally dashing up and up and up and up till it looks as if it may possibly’t go any quicker…generally…slowing. To. A. Crawl. It shimmies. It jives. It shakes throughout like a jellyfish (sorry, Freddie).
If a tune has the identical rhythm, tempo and melody right through, it begins to grate—assume “99 Bottles of Beer on the Wall.” The identical is true together with your writing. A bit of music within the background will work its approach into your unconscious and out via your content material.
What Music?
Style in music is very subjective (apart from mine, which is impeccable), and the proper music for productive writing will range from individual to individual. For instance, I can’t write to songs with lyrics—the vocal observe captures my full consideration.
So once I want an power increase, I am going for synthwave music. Consider it as a by no means ending soundtrack to the perfect 90s online game that by no means existed.
For enhancing, I swap to “lo-fi hip-hop” music. The soiled secret: It’s actually simply clean jazz with a makeover to enchantment to the youths. Simply the identical, it’s good for protecting up distracting background noises and moving into deep focus mode.
Lastly, for a mind break and fast burst of power, some new-school pop punk is excellent:
You may substitute gangsta rap for high-energy, classical for enhancing, and nation and western in your mind break. Discover what works for you; simply don’t sit in stone-faced silence writing staid and bland content material.
Music and Your Model
To this point, we’ve been speaking about how music can brighten up your B2B content material and increase your artistic course of. However music might be greater than only a conduit between your mind and your keyboard.
A part of differentiating your model in a sea of B2B content material is growing a singular model voice. That voice ought to come throughout not simply in written content material, however in each kind of media you set out.
If you make social media movies in your model, what’s your soundtrack? It’s not sufficient to go to your favourite inventory music website and seek for “Inoffensive Company Vibes.” You’ll both get one thing that sounds just like the intro to the nightly information, or a type of ukelele/fingersnap/whistling monstrosities that cross for breezy company pop music.
For TopRank Advertising’s Break Free B2B Advertising collection, we needed one thing with a bit of perspective, one thing attention-grabbing—the audio equal of a grizzly bear capturing laser beams. So we did this:
As our model evolves, we’ve been exploring extra chill, refined, however nonetheless distinctive sounds:
Which sort of music matches your B2B model will range. What’s necessary is to be conscious of music whether or not you’re utilizing it to set the temper for creativity or selecting the background music for a content material advertising and marketing mission. Don’t throw in no matter comes up in your first search. Be simply as strategic growing your model’s musical persona as you might be with the remainder of your branding.
Face the Music and Dance
B2B content material advertising and marketing is presently getting flooded with repetitive, bland, AI-generated content material. That is totally different than just some years in the past, when content material advertising and marketing was flooded with repetitive, bland content material written by people.
The one option to rise above both of those content material deluges is by writing with ardour, persona and magnificence. It’s growing a model identification in your B2B enterprise that’s constant throughout media, together with the soundtrack that performs within the background.
So crank up the tunes, maintain your content material enjoyable, and dance your approach into your clients’ hearts.
Need to step up your content material sport? We’re right here to assist.
