Lauryn and Michael Bosstick dominated the podcast world for years. Now they’re taking the enterprise … [+]
Lauryn and Michael Bosstick host The Skinny Confidential HIM & HER podcast, which has over 16 million downloads.
But it surely’s nearly a aspect hustle, for them, at this level.
They’ve used their neighborhood to launch a number of profitable companies which now generates over $10,000,000 a 12 months.
And it began with a weblog, The Skinny Confidential.
Lauryn mentioned, “I began running a blog 13 years in the past and I used to be like, ‘I’m going to start out a weblog however I’m going to do it one hundred pc, each single day, and I’m not even going to consider earning money.’ And that’s my recommendation to anybody getting began in content material creation. Don’t begin out with the intention of earning money.”
Though, it wouldn’t generate income for 3 years, she checked out her weblog as a enterprise from the start.
She mentioned, “I used to be like ‘That is what I’m doing. That is my profession. And that is going to occur.’”
The weblog took off and shortly a podcast, together with her husband Michael, adopted.
They might have simply stopped there and lived a snug life making hundreds of thousands of {dollars} off of their podcast.
However they’d the drive, and the fervour, to maintain pushing ahead.
Their first enterprise was the podcast community, Pricey Media, which they based in 2018.
It’s a feminine centered community that hosts over 50 podcasts and has a following of over 60 million throughout social media.
Michael mentioned, “Pricey Media is a multimillion-dollar enterprise. It’s non-public fairness backed. I don’t suppose folks notice that past podcasts, Pricey Media is an investor in 10 or 11 client companies. We’re in streaming alternatives, dwell occasions and merchandising.”
A few of the manufacturers that they’ve invested in, embody: Beekeeper’s Naturals, Cover, Really feel Free Botanics, NEZ and extra.
Due to their success, they’re pitched new companies each single day. However what they search for in a startup can’t at all times be discovered on a stability sheet.
Lauryn mentioned, “I’m somebody who goes primarily off of instinct. I’ve to love the product. And if I can discuss it seamlessly, and it’s one thing that I’d use for my household, and it’s aesthetically pleasing and their social presence is robust; then I’ll go to Michael and he’ll look underneath the hood. He’ll take a look at the numbers, what they’re providing, how a lot we should always make investments, and so forth.”
Michael continued, “We’re additionally searching for somebody who has the power to grit although all of the ache and strain that it takes to run a enterprise. To be an entrepreneur, to be somebody who lays all of it on the road, you need to have an innate capability and likewise to be born with ‘that factor’ that lets you suppose like that.”
They’ve some recommendation for aspiring entrepreneurs on the market.
Lauryn mentioned, “You need to have that perception in your self. As a result of for those who’re going to ask somebody for cash, and also you don’t consider in your self, they’ll really feel that power. And why would I wish to spend money on somebody who doesn’t consider in themselves?”
And so they left us with some nice recommendation for creators.
Lauryn mentioned, “Individuals waste a lot time consuming different folks’s content material. I believe being actually sensible about who you’re consuming and the way a lot you’re consuming. As a result of for those who’re consuming different folks’s content material, it’s taking away from the power of making your individual content material.”
So, put your cellphone down and take a look at creating one thing new right this moment.
Who is aware of the place it can lead. Perhaps you’ll find yourself working with the Bossticks at some point.
