How Hashtags on Fb Nonetheless Work for Companies in 2024

Natural visibility on Fb has taken a success up to now few years. However strategic hashtagging helps you handle this problem. Hashtags on Fb enable you to categorize your content material and make it simpler for customers to search out your posts. Whereas they is probably not as common as they’re on different platforms, they’re nonetheless very efficient if you happen to use them appropriately.

On this submit, we take a deep dive into the world of Fb hashtags. We present you tips on how to use hashtags on Fb and the way what you are promoting can profit from them. As a bonus, we even share a listing of the preferred Fb hashtags in 2024. Let’s get began.

What are Fb hashtags?

Fb hashtags are clickable hyperlinks created by including the # image to phrases and phrases and added to your Fb posts. If somebody clicks on a sure Fb hashtag or searches for it, they’ll see extra posts containing the hashtag. This helps them to study extra concerning the matter and uncover extra content material associated to it.

The quick reply is: Sure.

Hashtags on Fb flip into clickable hyperlinks to categorize conversations on the platform. A seek for #NFL will convey up Fb posts associated to the NFL. This permits folks to maintain up with conversations associated to the league similar to recreation commentary, predictions and extra. However remember the fact that solely the posts that use this hashtag will present up on this search.

Meaning simply posting concerning the matter isn’t sufficient to succeed in individuals who aren’t following your Web page. It’s essential to use a related hashtag to make sure that non-followers can uncover your submit and interact with it.

Following the identical #NFL instance, FanDuel shared a throwback video from a 2015 NFL recreation. The video included the #NFL hashtag together with a number of different related hashtags to convey extra visibility. Naturally, it garnered tons of engagement together with 900+ feedback and 600+ shares.

To see how nicely Fb hashtags be just right for you, contemplate working a social media experiment. Create two comparable posts with and with out the hashtag and publish them when your viewers is most engaged. Then see the magic occur.

Earlier than you begin including hashtags to your Fb posts, it pays to know tips on how to use them extra strategically. What number of do you have to use and in what context? How do you format them?

Let’s try some finest practices and recommendations on tips on how to use hashtags on Fb.

1. Keep away from areas in multi-word hashtags

To create a hashtag from a single phrase, you solely want so as to add the # image to the entrance. For multi-word phrases, you’ll want to be a part of all of the phrases, in order that they grow to be a single clickable hyperlink.

Including areas between the phrases will break up the hashtag, making solely the primary phrase clickable. Meaning your submit is unlikely to indicate up in entrance of related customers.

Should you’re nervous about readability, capitalize the primary letter of every new phrase to make it simpler to learn. So #tacotuesday turns into #TacoTuesday.

2. Keep away from all punctuations and symbols

Whilst you can add numbers to your hashtags, skip distinctive characters similar to symbols and punctuations. Including these will render your hashtag ineffective and won’t make the hashtag produce a single clickable hyperlink. Meaning if you wish to share a hashtag containing “%,” you’ll should spell it out as “p.c.”

3. Use hashtags to categorize conversations and subjects

You possibly can technically use hashtags randomly throughout your Fb posts. However if you wish to get extra out of your Fb hashtags, you’ll want to use them purposefully. Consider separate hashtag campaigns for various targets similar to model consciousness, occasion promotion and so forth.

Use hashtags to categorize conversations and subjects and make it simpler for customers to search out related posts. So when somebody clicks on a hashtag on #BrandNameTips, they’ll uncover suggestions associated to your model. Equally, your model can uncover user-submitted content material with a chosen hashtag.

As an example, Fabletics influencers have to make use of the hashtag #FableticsPartner. This helps the model categorize influencer-created posts and makes it simpler to search out content material to repost.

4. Be part of trending subjects and conversations

From sporting occasions such because the World Cup to #NationalDonutDay, hashtags are completely truthful recreation for topical content material. So long as you’re posting tasteful and related content material associated to an occasion, you might very nicely rating some additional consideration to your submit by tacking on a tag.

For instance, THB Bagelry & Deli shared a submit selling #NationalBagelDay to interact their native viewers for a BOGO deal that was a part of a marketing campaign to make use of Nationwide Bagel Day to donate a portion of their gross sales to a very good trigger.

Understand that the hashtag doesn’t essentially should be immediately related to what you are promoting. Search for hashtags round subjects and conversations which can be trending for the time being. What are occasions or incidents that everybody’s speaking about? Which hashtags are they utilizing for these discussions?

5. Incorporate hashtags into sentences

Use Fb hashtags naturally in your sentences every time potential. This helps you keep away from having to repeat two variations of the identical phrase: one hashtagged and one not. And it makes your submit look much less spammy.

For instance:

Get an opportunity to win a #GoProHero12

Is far cleaner and easier than:

Get an opportunity to win a GoPro Hero 12. #GoProHero12

Right here’s how GoPro makes use of the hashtag naturally in a sentence.

6. Use Fb hashtags inside purpose

On a associated be aware, be aware of what number of hashtags you add to your posts. Too many and your submit will come throughout as messy and spammy.

SocialPilot recommends utilizing two to a few hashtags in your Fb submit.

If you wish to add extra, put most of them on the finish of your caption as a substitute of hashtagging each different phrase in a sentence. Undoubtedly #dont #do #this in the primary caption space.

Experiment with totally different hashtag volumes to see what works finest for you. For this reason it pays to maintain an in depth eye in your social media analytics.

Hulu retains it easy by solely hashtagging the title of the present and nothing extra.

Advantages of utilizing Fb hashtags

Many manufacturers don’t see the necessity to use hashtags on Fb. However listed below are some the explanation why you shouldn’t ignore them.

1. Improve model publicity

Fb hashtags are a pleasant contact from a search perspective, permitting you to get extra eyes in your model’s posts. This interprets to elevated model publicity, which is essential for reinforcing model consciousness.

Dumpling City makes use of the hashtag #StatenIslandFood in its Fb posts. When somebody searches for the hashtag, the restaurant’s posts present up within the outcomes. This helps get the enterprise in entrance of extra folks, including to its model publicity.

2. Encourage viewers interplay

The extra folks see your posts, the extra doubtless you’re to spice up your engagement. That’s why hashtags positively contribute to your Fb engagement charges.

Along with boosting your submit visibility, hashtags grow to be hyperlinks that folks can click on to study extra concerning the matter. Including them to your posts helps you create alternatives for folks to work together along with your content material.

3. Supply questions and suggestions

Since hashtags enable you to categorize subjects and conversations, use them to arrange questions and suggestions. Create hashtags devoted to this goal and encourage your viewers to make use of them to share their queries and suggestions.

That method, you may simply discover all of the questions and feedback folks have for what you are promoting beneath a devoted hashtag. This can assist assist your customer support efforts and information your content material ideation growth.

You possibly can even observe hashtags associated to your business to search for questions and complaints not particular to your model.

4. Create an omnichannel expertise

Hashtags are important on your omnichannel technique. They assist tie your social media posts collectively throughout a number of platforms. So that you get to create a constant omnichannel expertise.

This makes it simpler on your viewers to interact with the marketing campaign regardless of which platform they’re utilizing. It even improves the probabilities of folks remembering your marketing campaign as a result of they’re seeing the hashtag in every single place.

Take, for instance, the #DMsChallenge marketing campaign that Dr. Martens launched not simply on Fb:

But in addition on X (previously Twitter):

And Instagram:

Earlier, we suggested that you simply use hashtags to leap in on trending subjects and conversations. However now the problem is about “tips on how to discover the trending hashtags on Fb.” To provide you a head begin, we share a listing of trending Fb hashtags on the time of writing.

30 common hashtags on Fb

1. #trending – 875 million
2. #love – 743 million
3. #images – 227 million
4. #tbt – 210 million
5. #music – 170 million
6. #photooftheday – 159 million
7. #dance – 147 million
8. #viralvideo – 141 million
9. #motivation – 134 million
10. #luxurious – 80 million
11. #buying – 72 million
12. #inspiration – 66 million
13. #funnyvideos – 66 million
14. #dancechallenge – 60 million
15. #nofilter – 59 million
16. #photographer – 55 million
17. #sundown – 52 million
18. #soccer – 46 million
19. #success – 42 million
20. #photographychallenge – 42 million
21. #problem – 34 million
22. #canines – 34 million
23. #evening – 34 million
24. #sky – 32 million
25. #sports activities – 30 million
26. #cats – 27 million
27. #giveaway – 25 million
28. #motivationalquotes – 20 million
29. #mondaymotivation – 16 million
30. #vibes – 15 million

High 10 Fb hashtags for B2B

1. #entrepreneur – 43 million
2. #digitalmarketing – 32 million
3. #startup – 15 million
4. #management – 15 million
5. #contentmarketing – 6.1 million
6. #growthmindset – 5.3 million
7. #marketingtips – 4.4 million
8. #businessgrowth – 4.4 million
9. #businesstips – 3.8 million
10. #b2b – 3.7 million

High 10 Fb hashtags for style and wonder

1. #style – 359 million
2. #magnificence – 183 million
3. #model – 174 million
4. #skincare – 91 million
5. #ootd – 84 million
6. #fashionista – 34 million
7. #skincareroutine – 18 million
8. #skincaretips – 8.7 million
9. #skincareproducts – 8.3 million
10. #beautytips – 7.6 million

High 10 Fb hashtags for health

1. #health – 196 million
2. #exercise – 66 million
3. #fitnessmotivation – 43 million
4. #gymlife – 23 million
5. #gymmotivation – 16 million
6. #fitnessmodel – 16 million
7. #fitnessgoals – 5.7 million
8. #healthandwellness – 5 million
9. #fitnesslifestyle – 4.5 million
10. #fitspiration – 2.9 million

High 10 Fb hashtags for meals, beverage and restaurant

1. #meals – 170 million
2. #foodie – 81 million
3. #pizza – 48 million
4. #healthyfood – 39 million
5. #restaurant – 32 million
6. #foodlover – 31 million
7. #bar – 22 million
8. #fooddelivery – 8 million
9. #homecooking – 7.3 million
10. #foodtruck – 5.6 million

High 10 Fb hashtags for expertise and software program

1. #expertise – 47 million
2. #chatGPT – 13 million
3. #devices – 9.7 million
4. #artificialintelligence – 4.4 million
5. #machinelearning – 3.5 million
6. #technews – 3.4 million
7. #softwaredevelopment – 1.4 million
8. #AItools – 255k
9. #techtalk – 131k
10. #softwareupdate – 56k

High 10 Fb hashtags for journey

1. #journey – 174 million
2. #trip – 38 million
3. #travelphotography – 33 million
4. #wanderlust – 18 million
5. #tourism – 15 million
6. #traveltheworld – 7.6 million
7. #adventuretravel – 3.3 million
8. #solotravel – 1.9 million
9. #travelpics – 1.1 million
10. #goexplore – 658k

The significance of hashtag analytics

Should you’re not analyzing hashtags, how are you aware which hashtags to make use of? Or whether or not your hashtag technique is working?

Hashtag analytics give you necessary metrics on hashtag utilization and efficiency. This helps you observe which hashtags are popularly utilized in your business, how common they’re and rather more.

Understanding these and different Fb analytics can provide the knowledge you’ll want to pivot or enhance your campaigns for optimum engagement. Monitoring your submit attain and engagement can provide you sufficient perception to know what resonates along with your audiences.

Use these insights to tell your technique and optimize to spice up your Fb visibility and engagement.

Get extra out of your Fb hashtags

Though not the be-all, end-all of your Fb presence, hashtags nonetheless have their time and place on the platform.

That doesn’t imply it’s important to add hashtags to each single Fb submit. The trick is to search out the proper steadiness between totally different content material sorts and know which of them ought to have a hashtag.

Try our interactive device to discover the proper social media content material combine on your model.

Fb hashtags FAQs