The Disney Parks staff created greater than 500 TikToks, which spotlighted heartfelt tales from forged members. The platform was additionally used to share unique behind-the-scenes content material; info on new meals, beverage, and product choices; and particular occasions resembling park re-openings and celebrations. New park sights/lands and related platform tendencies have been additionally featured.
The staff used eight Stay Occasions to generate buzz. It included attraction ride-throughs with behind-the-scenes particulars from Walt Disney Imagineering, after-hours unique excursions and vacation and celebration occasions resembling parades, fireworks shows and performances.
By yr finish, @disneyparks’ TikTok development made it the quickest rising, most engaged @disneyparks deal with in 2021. Important moments have been highlighted by way of 123 TikToks, which went viral with natural video views within the 1-25 million vary. Engagement charges have been 3 to six occasions greater than different social media. TikTok was additionally fast to have fun Disney’s magic. It included Disney in its “Yr on TikTok 2021” recap and named it a “Model that Acts like Creators.”
Disney Parks’ social media captured the curiosity of a brand new era of individuals. It used reside occasions and video to deal with this viewers who spends lots of time looking TikTok and garnered greater than 541 million video views, 4 million followers, and over 86.7 million likes. For its efforts, it was named winner of the Tik Tok class of PR Each day’s Social Media & Digital Awards. Congratulations!
