Cryptocurrency has the potential to revolutionize how the world transacts. One of many main firms to emerge amid the sector’s development has been OKX. Haider Rafique, the crypto buying and selling platform’s international chief advertising and marketing officer, took the stage Wednesday at Adweek’s Social Media Week Europe to debate how the platform is utilizing social media and the appropriate companions to construct consciousness for the potential of crypto alongside Adweek’s Europe model editor Rebecca Stewart.
The market that by no means sleeps
In line with Rafique, probably the most thrilling factor concerning the crypto panorama for entrepreneurs is that it’s all the time “on.”
“The truth that these markets are 24/7, individuals broadly on the earth are used to markets that open up on Mondays and shut down on Fridays, there are weekends, holidays, and in crypto, the fascinating factor is these markets don’t cease. They’re working continually.”
Rafique stated OKX makes it a degree to take a enjoyable and out-of-the-box method to promoting, permitting the platform to face out from its competitors. The platform leaned into this throughout its rebrand earlier this 12 months.
“One of many issues we needed to do was create a model that had lots of enchantment and would appeal to individuals. However extra importantly, we needed to create a model that would communicate to the way forward for the corporate and the business,” he stated.
To assist amplify its message and mission, Rafique stated OKX wanted to seek out the appropriate companions. Though the model’s partnerships with the likes of Manchester Metropolis and the Tribeca Movie Pageant could have shocked some, Rafique stated his firm dug deep to make sure they have been the appropriate match.
“After we rebranded ourselves, we knew one of many issues that was important to our playbook was associating ourselves with the world-class manufacturers that would assist amplify our model and produce us to the worldwide stage,” he defined.
Utilizing social media to construct belief
Rafique calls social media probably the most elementary cloth for partaking with prospects within the crypto area, alluding to how a lot of the information within the crypto area is damaged on Twitter.
“Twitter can also be an amazing channel for us to interact with prospects,” he stated. “The perfect platform to nurture prospects, work together with prospects, have a voice of buyer sign, is in the end social media. It’s not nearly pushing your merchandise out on social. For us, it’s extra necessary that we hearken to prospects.”
