Coaches, consultants, and infopreneurs are consistently trying to find new methods to ensure a worthwhile launch.
This easy Manychat technique for Conquista Tu Mundo with Johnny Abraham, developed by Marketex, is certainly one so as to add to your launch playbook to make sure the profitable trifecta: drive gross sales, enhance model consciousness, and entice leads.
Overview
The worldwide private improvement market share is ready to extend by a staggering $755.16 million by 2027.
Tapping into this market is self-improvement model, Conquista Tu Mundo with Johnny Abraham, which helps individuals conquer their world (“conquista tu mundo” in Spanish) utilizing 4 rules that Johnny developed by way of private expertise.
Businessman and real-estate investor Johnny Abraham based the model in 2019.
Mexico Metropolis’s Marketex, which makes a speciality of data product launches and evergreen methods, pitched a Manychat technique to Johnny.
“Johnny was working with different large companies that helped him along with his launches however none of them had a technique that included Manychat,” says Marketex chief advertising and marketing officer, Luis Vargas.
The technique takes a twofold strategy: a workshop launch, with open and closed cart dates, and to advertise and promote Johnny’s evergreen merchandise, together with Johnny’s on-line workshops and occasions, his podcast, and a paid membership program.
Your entire technique entails attracting and segmenting leads, distributing the precise content material, in addition to automating follow-ups to extend model consciousness and drive gross sales.
- 66% enhance in workshop gross sales
- 14X ROI generated
- 100% enhance in general gross sales in 20 days
The problem
Conquista Tu Mundo with Johnny Abraham has greater than 7 million followers throughout many platforms.
He was struggling to drive extra gross sales and enhance his model consciousness as a result of lack of communication methods and instruments.
“Since he has an enormous viewers and wonderful engagement, it’s humanly not possible to take care of all of them,” explains Luis.
The answer? Manychat.
After they began the challenge, Marketex found that almost all of Johnny’s viewers have been ladies between the ages of 45 and 55 who weren’t very tech-savvy.
“We took this as a possibility to teach and talk that it’s a chatbot, which we named ConquistaBot, so that they don’t assume that Johnny was responding to the messages.”
The objective
ConquistaBot, which was developed for Instagram DM Automation and Messenger automation, delivers the knowledge Johnny’s viewers wants, plus offers them extra particulars about his workshops.
As well as, it additionally guides them to Johnny’s YouTube and Spotify channels to devour long-format content material.
“When selling Johnny’s paid month-to-month workshops, the primary objective was to extend gross sales and show-up charges,” says Luis.
Marketex developed completely different communication methods for every of Instagram’s options – posts, Reels, Tales, and Lives – to introduce individuals to ConquistaBot and have them obtain the knowledge they wanted.
The technique
Beginning with Clicks-to-Instagram advertisements, Feedback Automation, Instagram Story replies, and Instagram Reside replies utilizing Manychat, Marketex’s technique largely leverages key phrase replies.
“Because it’s not possible for Johnny to answer to each remark and DM, we use a variety of key phrases,” explains Luis.
For instance, for workshops, leads reply with the key phrase and from ConquistaBot, they’re taken to a touchdown web page the place the Manychat Pixel is put in.
In the event that they don’t join the workshop, the Manychat Pixel tracks their exercise and sends a follow-up message to remind them to enroll.
Throughout an Instagram Reside, the best key phrase for Johnny’s viewers to take motion on was the phrase “sure”, which fires off details about the workshop.
“This additionally helps us to have extra high-quality subscribers inside Manychat, and in flip, helps us to create audiences for remarketing and extra.”
As well as, when somebody signifies they want help in Instagram DMs, it takes the result in the help crew in WhatsApp.
The outcomes
Since implementation in December, this Manychat technique elevated workshop gross sales by 66% with a conversion fee of 35.43%, and contributed roughly $15,000 in gross sales in the course of the 20 days (open cart to closed cart).
“We additionally elevated the workshop show-up fee by 20%, generated over 40% of Instagram site visitors utilizing Manychat and generated 14x RIO for the model,” says Luis.
Better of all, since implementing Manychat, Conquista Tu Mundo with Johnny Abraham had its greatest month in gross sales, growing gross sales by 100% from November to December 2022.
“Ours centered on Manychat, and we’ve had one of the best outcomes thus far. We managed to make one of the best month ever in income and ROI due to Manychat,” provides Luis.
Key takeaways
- Maintain it easy! You don’t want a sophisticated launch technique. As a substitute, leverage all of Manychat’s options for each Instagram and Messenger and ensure you have choices for upsell and downsell, so that you meet leads the place they’re on the trail to buy.
- Arrange Manychat’s Feedback Automation, key phrase set off, and Instagram Story and Instagram Reside reply function. This manner, you’ll seize results in construct a database you possibly can phase and remarket to later – all inside Manychat.
- Set up the Manychat Pixel. Through the use of Manychat Pixel in your launch touchdown pages, you’re in a position to ship follow-ups to leads who don’t take motion and remind them to enroll with a pleasant message.
Conquista Tu Mundo with Johnny Abraham is a superb instance of how you can implement a easy but efficient technique to spice up gross sales.
The contents of this weblog have been independently ready and are for informational functions solely. The opinions expressed are these of the creator and don’t essentially mirror the views of ManyChat or every other celebration. Particular person outcomes could fluctuate.
