In the event you’re on the lookout for good methods to develop your ROI and your buyer database, then take a leaf out of Centro Médico Everlasting’s e book.
Partnering with Manychat Company Accomplice Jugo de Limon Digital and Conversational Advertising and marketing, Centro Médico Everlasting not solely grew their buyer base by greater than 10,000 leads however generated over $15,000 in gross sales in 30 days utilizing Manychat.
Overview
Based mostly in Nuevo León, Mexico, Centro Médico Everlasting focuses on regenerative therapies with stem cells, treating circumstances comparable to osteoporosis and arthritis.
Centro Médico Everlasting CEO, Juan Roman Garza, was on the lookout for an company to assist him enhance the Manychat automation that they had created in-house.
That’s the place Pepe Lozano, founder and CEO of Jugo de Limon, stepped in. He helped Centro Médico Everlasting develop its database, obtain $15,385 in gross sales for its stem-cell remedy, and enhance its ROI by 12.9% utilizing Manychat.
The problem
Earlier than Jugo de Limon got here on board, the homeowners of Centro Médico Everlasting had developed their Manychat automation themselves.
Pepe and his staff recognized that there was no dialog construction, and so they weren’t serving customers accurately or producing buyer databases.
In brief, they weren’t utilizing Manychat to its full potential, nor had been they utilizing it to e book extra appointments.
“They obtained blocking warnings,” Pepe says. “They didn’t know all the advantages and features that the platform affords.”
The aim
Centro Médico Everlasting wished to enhance customer support, automate first-contact inquiries, and acquire contact info to e book appointments.
As soon as Jugo de Limon defined all of the alternatives they had been lacking, they had been satisfied that with the suitable improvement and administration, they may obtain nice outcomes with Manychat.
The technique
Right here’s how Jugo de Limon helped flip issues round for Centro Médico Everlasting.
First, they established the welcome messages, default reply, and menu.
“We recognized key phrases that folks utilized in messages, and we created the corresponding dialog flows to reply crucial FAQs,” explains Pepe.
Subsequent, a collection of qualifying questions had been developed so leads might establish their situation and the middle might get hold of a pre-diagnosis that helped them supply an answer.
Jugo de Limon developed a Clicks-to-Messenger advertisements marketing campaign technique, utilizing JSON and Remark Development Software.
From April 2021 till March 2022, Jugo de Limon ran Clicks-to-Messenger advertisements selling a stem cell success story, focusing on individuals who lived 20km radius of the clinic in Monterrey Nuevo León, with an curiosity in wellness and various medication.
From the advert, a movement was developed the place a gross sales consultant is immediately assigned in Manychat Reside Chat.
This movement additionally accounts for working hours, after-hours, weekends, and holidays, which incorporates sending a message through WhatsApp or gathering the consumer’s contact info to comply with up the subsequent enterprise day.
In the identical movement, they use an automatic “faux follow-up”, the place the chatbot greets the lead with the true identify of the salesperson that may get in contact with them. This Pretend Observe-Up technique, developed and taught to Pepe by his Manychat Educator Trilce Jirón Garro, is a staple in her group’s schooling course of and may be present in all of her scholar’s flows.
When the salesperson reaches out in Reside Chat, the lead already is aware of them by identify.
The outcomes
Utilizing Manychat, Jugo de Limon helped Centro Médico Everlasting improve appointments and gross sales of stem-cell therapies, in addition to construct a database of greater than 10,000 customers.
With a one-month funding of $1,282, the middle obtained 1,200 messages at a value of $1 message, producing 140 contacts and 80 new first-time appointments.
This meant that every new appointment booked value solely $31.80 every, producing $2,544 USD. From this, 10 clients bought full stem-cell therapies value $15,385, an ROI of 12.9%.
“We are actually creating a Recurring Notifications technique for 2023 that may ship instructional content material, and we’re additionally planning to launch Manychat for WhatsApp,” provides Pepe.
“Using Manychat at the side of the eye of gross sales representatives has been of nice significance with the intention to improve gross sales and appointments.”
Key takeaways
To drive demand and purchase extra clients to develop your database and your backside line, apply Jugo de Limon’s three techniques:
- Don’t embrace a particular supply or low cost in your advert. As a substitute, reserve these for leads who give their particulars – and supply the primary appointment totally free after you’ve certified the lead on a name.
- Add a private contact by together with a “faux follow-up” in your message flows. This fashion, your lead is aware of the identify of the customer support agent who might be following up with them the subsequent enterprise day.
- Personalize the dialog additional by together with responses that acknowledge working hours, after-hours, weekends, and holidays. Embrace the choice for them to ship a message through WhatsApp and acquire the consumer’s contact info, so that you by no means miss a invaluable lead.
Incorporating these components into your Manychat technique may help you entice and convert extra leads, leading to a better ROI.
The contents of this weblog had been independently ready and are for informational functions solely. The opinions expressed are these of the writer and don’t essentially mirror the views of ManyChat or every other get together. Particular person outcomes might differ.
