Podcasting and video are two undeniably highly effective alternatives for reaching new audiences and growing model consciousness.
In actual fact, there are at the moment over 140 million podcast listeners within the U.S. alone, and greater than 40% of U.S. customers report watching on-line movies every day.
However creating sturdy video or audio content material takes time, effort, and sources. Luckily, AI is about to shift how each enterprise creates audio and video content material — leaving your staff with extra time to concentrate on big-picture technique, and fewer time on pre-production, enhancing, and extra.
Right here, be taught why Riverside’s Head of Advertising and marketing, Abel Grunfeld, is extra excited than ever about the way forward for audio and video in the case of AI.
How AI Will Change Podcast and Video, In accordance with Riverside’s Head of Advertising and marketing
1. AI will allow podcast and video hosts to facilitate deeper conversations.
As somebody who commonly interviews thought leaders for the HubSpot Weblog, I am all-too-familiar with the challenges of pondering of excellent inquiries to ask your friends.
And one of many worst errors an interviewer could make is asking a visitor the identical query they‘ve been requested numerous occasions earlier than. It may come throughout such as you haven’t finished your analysis, and your viewers may really feel that the interview is redundant and does not provide something new.
Luckily, AI is a strong instrument for researching your visitor and formulating questions forward of the interview.
As Grunfeld advised me, “When coping with guest-style interviews, AI helps tremendously with analysis. As an example, it might allow you to perceive somebody’s perspective on a given matter and you may then create new inquiries to see whether or not that is nonetheless the case, or problem it and go deeper.”
Think about prompting an AI chat instrument to offer distinctive questions for a given interviewee, or just to conduct analysis concerning their firm to assist fill within the background context you should facilitate an interesting interview.
2. AI will help you check your idea throughout pre-production.
Pre-production duties — together with on-location shootings, set design, and discovering the appropriate expertise — might be time-consuming and costly.
And, as Grunfeld factors out, you might need a imaginative and prescient in your head that’s troublesome to convey to your staff. So regardless of your greatest efforts, your staff could be mis-aligned in the case of the place you are all headed.
Grunfeld advised me, “Inside the entire pre-production course of proper now, whenever you work with a crew, every part relies on what you say. However possibly the visualization for you is totally different than for me.”
He continues, “I feel what AI lets you do with instruments like Midjourney is take the guesswork out of it and visually present and check your idea so you may decide whether or not it is as compelling as what you bear in mind.”
In the end, AI lets you save time and sources by guaranteeing you get it proper the primary time. As Grunfeld places it, “AI lets you create alignment and to be rather more efficient by way of determining what you want by way of set, expertise, digicam angles, and so forth. It lets you de-risk whereas being extra ready and productive.”
3. AI will rework the post-production course of by drastically decreasing the time it takes to edit.
One of the vital difficult facets of podcast and video manufacturing is the post-production course of, which is why Grunfeld believes that is the place AI could have the most important impression.
As he factors out, “In comparison with a 30 or 60-minute dialog you might need within the manufacturing stage, post-production can take as much as 10 hours. So there’s a disproportional effort required to handle the post-production.”
Publish-production requires you to outline success and set clear standards; and, as Grunfeld advised me, AI works greatest underneath these parameters.
As an example, AI can shortly transcribe your calls with accuracy. Riverside provides its personal extremely correct AI transcription instrument at no cost. Better of all, it is obtainable in 100+ languages.
You’ll be able to then use AI to automate the content material creation course of. As Grunfeld advised me, “You do not want to enter the content material anymore and manually make sequences or decide whenever you need to present which individual, and with which format. It is all going to be automated. And this implies anybody — no matter knowledge-level — could make partaking, talking-style movies with the clicking of a button.”
4. AI will allow you to promote your podcast or video episodes extra successfully.
Oftentimes, I resolve which podcast episode I will hearken to subsequent primarily based off of what I see on Instagram.
Once I see an interesting clip of a podcast dialog, it usually hooks me into wanting to listen to your entire episode.
And I‘m not alone. As Grunfeld factors out, “We are able to’t anticipate anybody to speculate an hour or extra watching a video or listening to a podcast with out realizing if it‘s value their time — so social clips are an efficient alternative to get consciousness on a video or podcast, however they’re a variety of work they usually’re tedious.”
He continues, “That is one other space the place AI will step in. Slightly than manually combing by way of an hour video dialog, you may let AI choose the magic moments mechanically and create a clip that is able to be printed.”
As an example, Riverside simply launched its personal instrument, Magic Clips, which leverages AI to establish key moments in your recording and edit them as standalone clips. This allows you to optimize your movies or podcast episodes for numerous social media platforms.
You too can leverage AI to create extra compelling social promotion round your video or podcast episode. As an example, you may ask it to create you title, video or podcast summaries, present notes, and extra.
Better of all, you need to use AI to repurpose your video or audio for social posts or your weblog, which allows you to get extra worth from each bit of content material you produce.
5. AI allows your staff to concentrate on crucial facet of podcast or video: Storytelling.
Grunfeld advised me, “Proper now, persons are under-evaluating the time spent on the general content material technique and the way video and or audio or podcasts slot in, they usually’re under-evaluating the significance of the premise of a person episode or dialog.”
He encourages podcast and video producers to take the time to consider the technique, and attempt to join the dots between what you‘re making and what you’re promoting — and finally, the way it all connects again to what you are promoting.
Luckily, AI will assist producers’ earn time again to concentrate on these higher-picture parts.
Grunfeld says, “AI instruments allow you to allocate the time you save to actually concentrate on the premise of the content material you are creating. And AI additionally ensures manufacturing high quality that matches your model. While you’re a enterprise, the content material you place out into the world shapes notion, so that is important.”
6. AI can resolve the information hole and permit for extra numerous views.
One of the vital thrilling facets of AI is the way it can take away boundaries by way of inventive expression, know-how, sources, and information. In different phrases, it might make podcast or video creation extra accessible.
Traditionally, podcasting or video manufacturing requires audio or video engineering expertise, enhancing expertise, and storytelling expertise. But when AI is ready to offload many of the engineering and enhancing expertise required, that simply leaves one factor: Storytelling.
And Grunfeld advised me this final shift is the one he’s most enthusiastic about.
He says, “Movies and podcasts are about telling tales. And lots of people won’t notice they’ve a particular story to inform. It may be troublesome to inform your story in a approach that makes you proud.”
He continues, “AI turns you from an engineer editor or heavy-duty creator in direction of extra of a curator. You’re the storyteller, and also you’re simply curating the enhancing and construction you need to use to carry your story to life. Which implies extra individuals will be capable of specific themselves.”
He provides, “I feel the way forward for video and audio might be extra numerous by way of thought and perspective – which finally creates extra conversations and extra progress.”
Lastly … Will avatars substitute actual hosts?
One of many issues I’ve in the case of AI and podcast or video manufacturing is the notion that AI may take the place of human podcast or video hosts.
Luckily, Grunfeld doesn‘t imagine this may turn out to be the norm. He advised me whereas he may see room for AI avatars in the case of simple tutorial-based video or audio content material, he doesn’t see AI taking the place of human-to-human conversations.
As he places it, “I feel it is the human-to-human component that offers power and that lets you construct on high of one another, and I’m undecided if an avatar can create that very same emotional response.”
“And so, whereas I think about there might be use circumstances for avatar-led creations, I can’t think about having a dialog between two individuals — besides one is a thought chief with a terrific story, and the opposite is an avatar. As a result of if there is no power, there is no have to have a dialog within the first place.”
