For those who work in tech — and even in case you don’t, actually — you’ve heard the excitement a couple of new robotic assistant referred to as ChatGPT.
Created by OpenAI, the free synthetic intelligence (AI) content material device is able to having human-like conversations, answering difficult questions like “what’s quantum physics,” and passing elements of licensing exams for legal professionals and docs, together with the ultimate examination for a prestigious MBA program.
ChatGPT is clearly able to fairly superb feats. Some even fear that AI instruments like this threaten the white collar workforce.
Whereas that debate continues, you should utilize the product to your benefit to promote your services or products. From writing emails, to creating cellphone scripts and dealing with objections, it’s clear that AI instruments based mostly on massive language fashions can be utilized in each stage of the gross sales course of. Listed below are some examples.
How one can Write Gross sales Prospecting Emails Utilizing ChatGPT
One benefit of ChatGPT is that it might probably iterate on what it’s already produced. You’ll be able to tweak wording, size, and that means by primarily saying, “do it once more, however this time, higher.”
And massive names are getting on board with utilizing AI know-how. Microsoft, an OpenAI investor, has begun utilizing AI capabilities in its personal gross sales software program to take away roadblocks from the promoting course of. ChatGPT will pull knowledge from buyer information from Salesforce together with Workplace electronic mail software program to generate customized electronic mail responses for busy salespeople.
We tried creating some gross sales prospecting emails with ChatGPT. Right here’s what we discovered.
Immediate: Write me an off-the-cuff prospecting electronic mail promoting ZoomInfo.
That’s nice, however let’s make the content material particular to a sure firm. Simply write a observe up immediate like so.
Immediate: Are you able to make the above electronic mail particular to a U.S.-based funding banking agency with 500 workers?
Now let’s get much more granular. Think about you used ZoomInfo’s Scoops to find out that an organization was in search of a brand new database for firm and phone info. We will regulate the e-mail to name out capabilities extra particular to this subject.
Immediate: Spotlight ZoomInfo’s firm and phone info with particular knowledge factors.
Good, however it’s getting a bit prolonged. No worry! ChatGPT can summarize content material and shorten this a bit.
Immediate: Shorten the above electronic mail.
Now you’ve acquired some emails to ship out to prospects, and it solely took a couple of minutes.
However that’s not all. ChatGPT can sort out chilly calling, too.
Writing Gross sales Chilly Name Transcripts Utilizing ChatGPT
For those who’d favor to select up the cellphone, the AI platform can help you there, too.
Immediate: Create a chilly name transcript based mostly on the above electronic mail.
That is an efficient framework to go off of, however might have some human tweaking. For instance, “might I converse with the choice maker answerable for gross sales and advertising on the funding banking agency?” just isn’t the best technique to sound, nicely, human. However as talked about above, refining these messages throughout the platform is an choice, or you may edit your self, however this template offers you a pleasant head begin.
There are different good use circumstances for ChatGPT’s scripting capabilities. One which comes up usually is objection dealing with.
Objection Dealing with with ChatGPT
Immediate: Write a response to a prospect that has objections about ZoomInfo’s knowledge decay.
These are simply examples, however gross sales professionals are already diving in to utilizing generative AI instruments. Matt Lakajev, co-founder of Tele-Sense Advisory and host of The AI Gross sales Revolution podcast, lately stated that he’s already utilizing ChatGPT to craft invaluable follow-up emails.
We predict so, too. Nevertheless it’s essential to name out — AI just isn’t excellent.
Even within the means of crafting this text, I needed to rephrase prompts to ensure the platform delivered what I used to be in search of. It’s additionally essential to notice that it is a device, not a salesman or a content material creator. It’s one thing that may help in your prospecting, however it is advisable to proofread, truth verify, and add human touches the place it is sensible.
AI can prevent time, however be sure you’re not counting on this “machine” to do all of it. Even OpenAI’s CEO, Sam Altman, lately warned that it’s a mistake to depend on the chatbot for actually essential duties, and that it might probably “create a deceptive impression of greatness.”
However if you wish to save time on a few of the extra robotic points of constructing and refining a gross sales outreach sequence, ChatGPT’s free preview is at the least price enjoying round with.
