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A comms division is filled with hard-working professionals searching for inventive methods to get the phrase out about their model, increase public notion and hold the dialog flowing amongst stakeholders.
Throughout a Ragan Strategic Communications Convention occasion, Construct a Higher Newsroom: Steps to Create Highly effective “Storytelling at Scale,” Jim Ylisela, co-founder and senior associate at Ragan Consulting Group, talked about boosting PR content material by creating a model newsroom.
Ylisela mentioned that in a model newsroom, the content material just isn’t a press launch or content material advertising, although these have their place.
“It’s good storytelling,” he mentioned. “It’s graphics and pictures and good video, nevertheless it’s about you. It’s concerning the viewers. It’s concerning the points.”
“Model journalism is storytelling to boost consciousness, to tell, to reinforce your popularity,” Ylisela mentioned, including that organizations are stuffed with consultants “who know loads of stuff.”
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