How a lot do social media managers make? Nicely, that relies upon.
We all know that’s in all probability not the reply you’re on the lookout for, however it’s the reality. Wage ranges are impacted by the whole lot from geographic location to years of expertise and extra.
Fortunately, tons of sources have collected knowledge that accounts for these variables. In the event you’re on the lookout for a median social media wage in your distinctive scenario, likelihood is you could find it on this article.
We’ve compiled knowledge from sources throughout the net to give you the whole lot you must find out about common social media supervisor salaries. Use this data to set truthful expectations and negotiate the pay you deserve.
What’s a median social media supervisor wage?
Social media administration went from being questioned as a profession path to turning into a full-team operation. These new circumstances have companies competing to safe expertise, creating a great marketplace for these searching for a profession in social media.
Let’s take a look at how all this variation impacts base pay for social media managers of all stripes. Listed below are the wage ranges you’ll be able to anticipate by geographic market, trade, expertise, schooling and gender.
How a lot do social media managers make within the US?
Social media managers working in america can anticipate wage fluctuations primarily based on the area they work out of.
As of September 2022, the typical wage for social media entrepreneurs throughout the US is a base pay of round $70,000 with alternatives for upward of $6,000 in further compensation.
Supply: BuiltIn
Right here’s how that quantity adjustments whenever you take a look at particular cities throughout the US:
- New York Metropolis, NY: $76,908
- Los Angeles, CA: $71,380
- Chicago, IL: $66,974
- Miami, FL: $80,750
- Denver, CO: $65,978
In keeping with a current research from Upwork, over 40 million American employees anticipate to work remotely within the subsequent few years. In the event you’re a social media supervisor who counts your self amongst them, you’re a median wage of $71,000.
How a lot do social media managers make in Europe?
In keeping with findings from the UK and Eire version of the Sprout Social Index™, hiring social media expertise is the #1 problem going through European social media groups right this moment.
Because of the rising position of social media in Europe, hiring has turn into more and more aggressive within the area. Listed below are the typical salaries social entrepreneurs can specific in international locations all through Europe, in response to Glassdoor:
How a lot do social media managers make in numerous industries?
With regards to social, some industries appear to outperform others.
It could be as a result of viewers engagement or content material creation alternatives. Regardless of the case is, that social efficiency is commonly mirrored again in a social media supervisor’s incomes potential.
Zippia segmented their social media supervisor wage knowledge by trade and located that professionals working in:
- Expertise can anticipate a median wage of $76,786.
- Manufacturing can anticipate a median wage of $71,841
- Finance can anticipate a median wage of $68,394
- Retail can anticipate a median wage of $68,247
How a lot do social media managers make primarily based on expertise?
Social has formally been round lengthy sufficient for us to look at long-term social media supervisor profession trajectories. Meaning there’s new knowledge on what entrepreneurs can anticipate to make as they acquire extra expertise.
Rachel Karten, social media advisor and writer of the Hyperlink In Bio publication, surveyed 1,000 social entrepreneurs to analyze compensation traits. Her analysis discovered that:
- Social media professionals with 1-3 years of expertise make a median wage of $56,605
- Social media professionals with 3-5 years of expertise make a median wage of $64,320
- Social media managers with 5-7 years of expertise make a median wage of $78,129
How a lot do social media managers make by gender?
Gender pay disparity is a persistent difficulty in advertising, the place the total common pay hole for full-time employees is a whopping 12.6%.
These discrepancies additionally exist on this planet of social. Karten’s Social Media Compensation Survey checked out common wage by gender and located that:
- Males obtain a median wage of $78,989
- Girls obtain a median wage of $71,223
- Non-binary people obtain a median wage of $63,536
How a lot do freelance social media managers make?
Freelance social media managers and consultants have the ability to regulate their workload, due to this fact controlling their revenue. Conserving that money move up begins with setting the precise charges.
Knowledge from Upwork exhibits that the median hourly price for social media managers ranges from $14-$35.
Undertaking-based charges range by enterprise dimension and venture sort. For instance, the typical value of account administration providers for small companies is round $400-$2,000. Alternatively, bigger firms would possibly pay wherever from $2,500-$10,000 for a similar providers.
3 Traits driving social media supervisor wage expectations
The present state of the US job market is complicated, to say the least.
Regardless of this, present and aspiring social media managers ought to stay optimistic. In a world the place social traits form the whole lot from shopper shopping for habits to model popularity, social media managers aren’t a “nice-to-have.” They’re enterprise vital.
To higher perceive different drivers behind the information listed above, let’s check out three traits affecting social media supervisor wage expectations.
Wage expectations are reaching pre-pandemic ranges
In the course of the onset of the COVID-19 pandemic, many job seekers lowered their wage expectations in favor of stability throughout unsure occasions. In keeping with a current report from Glassdoor, these expectations are on the rise once more.
The sum of money job seekers anticipate when on the lookout for a brand new position has elevated 43% from first-quarter 2021 to first-quarter 2022. Right this moment, job seekers expect to make 34% (or $9,253) greater than their present wage.
That quantity was nearer to $7,000 earlier than the pandemic, so there’s nonetheless some work to be accomplished to shut the hole. However, if this steep development is a sign of something, it’s that these working within the enterprise and expertise sectors could also be recouping these losses quicker than anticipated.
Social media roles have gotten extra specialised
How many individuals does it take to handle a strategic presence throughout a number of social networks?
In right this moment’s social panorama, fairly just a few.
Shopper social media utilization has been steadily rising over the previous few years. Extra individuals are turning to social to speak with and about companies, creating new alternatives throughout the channel. Coincidentally, this additionally creates extra work for social media groups.
A fast search on any job board will reveal a number of new titles that fall below the umbrella of social media administration. Every of those new roles requires their very own social media ability set, whether or not that be account administration, knowledge and analytics, content material creation or buyer care.
This improve in departmental scope has created new paths for profession development, serving to social media managers declare extra executive-level titles and better salaries.
SMMs are talking up about unfair expectations
Saying social has advanced over the previous few years is like saying “water is moist” to a social media supervisor. These working exterior of social, nevertheless, might not share the identical understanding.
SMM job descriptions are so broad and, dare I say, wild trigger higher-ups actually do not know what they need to accomplish by being on social media.
— Vuh-suun-dher-ah (She/Her) (@ThisDhara) October 26, 2021
This disconnect has led to a number of job postings that request a full staff’s value of labor from a single individual. It’s an outdated concept of what a social media supervisor can accomplish alone, even worse when it comes with an outdated wage.
A number of established social media managers have taken to #MarketingTwitter to voice their frustrations about these mismatched expectations. To higher perceive the dialog at giant, we used Sprout Social’s Superior Listening software to investigate Tweets despatched on the subject from January 1, 2022, to August 17, 2022.
We discovered that for the reason that begin of 2022, 2,183 authors have pushed over 430,000 engagements after talking out about discrepancies between work and wage expectations for social media managers. This Tweet from @ChiThukral sums the dialog up nicely:
the whole lot a social media supervisor does: advertising, content material creation, graphic design, video enhancing, group administration, technique, copywriting, buyer help and publishing on 8 channels
social media day is a reminder to provide them credit score, respect and pay them their value
— chi (@ChiThukral) June 30, 2022
Social media managers are specialists in relation to elevating consciousness for manufacturers and causes. As they lean on these abilities to advocate for his or her profession and compensation development, we’ll proceed to see positive factors in wage averages.
Get the social media supervisor wage you deserve
With regards to wage discussions, preparation is crucial. Gathering market-specific pay knowledge earlier than kicking off the dialog can guarantee a good negotiation course of. It’s important to know your value.
If you wish to study extra about your development path within the wild world of social, take a look at this information to social media careers. We’ve acquired the within scoop on seven totally different profession paths so you could find your dream job.
