Since 2016, and simply round this time of the yr, I attempt to see how Reward Video Adverts have carried out previously yr and in addition examine New Yr transition and tendencies which can be holding up.
Because of the unsure nature of few world occasions (battle, inflation, rates of interest and so forth) we’re seeing a common decline in Advert-Fill Charges and CPM.
Don’t be discouraged but! If historical past is any indicator, I’ve seen related tendencies enjoying out in 2010, 2015 and 2020, particularly within the early months of the yr. Then it normally roars again and play large beginning April until the top of the yr. So, what ought to builders count on to earn from Rewarded Video Adverts this yr?
I used a mix of what I noticed again in 2010 (banner Advert), 2015 & 2020 (video advertisements)… and tried to mix few tendencies that we’re choosing up since November of 2022. Whereas this doesn’t in any manner assure what we are going to see this yr (hey, in spite of everything it’s nonetheless a prediction), here’s what I feel would doubtless occur this yr (i.e assuming every part else stays as is or don’t deteriorate)
Video Advert Fill-Price
Fill-Price: Fill charge largely is determined by geography. As I discussed on earlier paragraphs there’s numerous demand for North America and Western Europe viewers. Because of this, advertisers are keen to pay extra in these geographies as in comparison with different areas. Here’s what we’re seeing in our community of shoppers which have built-in AppLixir Reward Video Adverts.
Rewarded Video Advert Fill-Charges
| Fill Price by Geo | Internet Fill-Price | Cellular Fill-Price |
| Africa | 30% | 50% |
| North America | 85% | 90% |
| Australia | 90% | 90% |
| Japanese Europe | 65% | 70% |
| Scandinavia | 80% | 90% |
| South America | 60% | 70% |
| Southeast Asia | 60% | 60% |
| West Europe | 80% | 85% |
I wish to word few issues relating to Video Advert Fill-Charges. Varied components akin to Privateness Compliance, Distinctive Identifier IDs and Advert matchings are creating Advert supply points which can additional cut back the above Fill charges by 5-10%.
Relating to eCPM, we count on a slight decline from 2022. Particularly sure Geos (South America and Japanese Europe) has probably the most decline. Once more, taking a look at previous tendencies and factoring socio-economic circumstances,
As I’ve talked about above, the principle issue figuring out CPM / payout is geography of your person base. Demand for first-tier markets (North America and Western European nations) is 10 instances increased than demand for third and 4th tier markets. here’s what it’s best to count on (once more, not a assure).
Rewarded Video Advert eCPMs
| Video Advert Fill Price by Geo |
Internet Fill-Price |
Cellular Fill-Price |
| Africa |
$ 1.00 |
$ 1.30 |
| North America |
$ 5.00 |
$ 8.50 |
| Australia |
$ 5.00 |
$ 8.50 |
| Japanese Europe |
$ 3.00 |
$ 5.10 |
| Scandinavia |
$ 6.00 |
$ 7.80 |
| South America |
$ 3.00 |
$ 3.90 |
| Southeast Asia |
$ 3.50 |
$ 4.55 |
| West Europe |
$ 4.00 |
$ 7.00 |
So, what does all this Fill charge / eCPM values imply to you?
By combining the 2 components of CPM and fill-rate, you may get a fairly good concept of what your income shall be with AppLixir Reward Video Adverts (Be aware that outcomes could fluctuate relying on varied components so be certain that to learn our different articles relating to advert income).
In case you have 100,000 each day energetic customers within the US; you should have an 85% Video Fill-rate @$5 for Internet and $8.50 for Cellular.
For instance, let’s assume your Internet Sport has 80,000 Every day energetic customers distributed evenly worldwide.
Rewarded Video Advert Internet + Cellular Internet Incomes
|
Video Advert Fill Price by Geo |
Every day Lively Person (DAU) |
Internet Fill-Price |
Income |
|
Africa |
10,000 |
30% | 15.00 |
| North America |
10,000 |
85% |
212.50 |
| Australia |
10,000 |
90% |
225.00 |
| Japanese Europe |
10,000 |
65% |
97.50 |
| Scandinavia |
10,000 |
80% |
240.00 |
| South America |
10,000 |
60% |
90.00 |
|
Southeast Asia |
10,000 | 60% |
105.00 |
|
West Europe |
10,000 | 80% |
160.00 |
| Whole |
80,000 |
$ 1,145 |
Rewarded Video Advert Cellular Incomes
| Video Advert Fill Price by Geo | Every day Lively Person (DAU) |
Internet Fill-Price |
Income |
| Africa |
10,000 |
30% | 19.50 |
| North America |
10,000 |
85% | 361.25 |
|
Australia |
10,000 |
90% |
382.50 |
| Japanese Europe |
10,000 |
65% |
165.75 |
| Scandinavia |
10,000 |
80% |
312.00 |
|
South America |
10,000 | 60% |
117.00 |
| Southeast Asia |
10,000 |
60% |
136.50 |
|
West Europe |
10,000 | 80% |
280.00 |
| Whole |
80,000 |
$ 1,775 |
