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Typically, the universe serves up alternative on a golden platter.
That’s precisely what occurred when J-Hope, member of the mega-successful Ok-pop group BTS, introduced his solo album could be known as “Jack within the Field.”
Small Women PR, which represents the fast-food restaurant of the identical title, acknowledged the chance and jumped into motion by making a social media and in-store marketing campaign to benefit from the serendipity. The efforts earned greater than 600,000 social media impressions, hits in Billboard, The LA Instances and TODAY.com – all for no finances.
“It looks as if it may have been a shoo-in,” mentioned Mallory Blair, CEO of SGPR. “As a result of there’s a reputation and likeness that’s shared and that’s uncanny and that’s particular and we needed to rejoice that. However you need to give you an genuine purpose why followers ought to then do yet another click on to go to your model’s website. It’s essential to determine what the genuine string is between the 2.”
Figuring out the genuine alternative
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