By Kelsey Johnson September 14, 2022
Even a small Etsy retailer can develop right into a enterprise that replaces your day job. Actually! However if you wish to get there, you’ll have to get good at turning first-time prospects into repeat consumers.
So, with a purpose to develop your Etsy retailer right into a full-time enterprise, you might want to put new merchandise in entrance of previous consumers. Repeat prospects are 5 instances extra seemingly to purchase than new prospects. Plus, they spend ~67% extra.
E mail advertising is without doubt one of the greatest methods to focus on present prospects. However, understandably, many Etsy sellers discover e-mail on the underside of their to-do lists. We get it — after creating your product to promote, taking photos, writing an search engine optimization description, and selling on social, you’re out of time and power.
However e-mail doesn’t need to take any extra time. These eight Etsy retailer house owners discovered a option to attain their present prospects and make extra gross sales — with out further work. Wish to understand how they did it? They automated their emails.
In AWeber, you possibly can set emails to ship instantly after you add a brand new merchandise to your Etsy retailer. It takes a couple of minutes to arrange, and as soon as it’s working, you don’t need to carry a finger. And you can begin making gross sales immediately.
How 8 Etsy sellers use AWeber for computerized gross sales
Take a look at the emails these savvy Etsy sellers are already sending.
1. Crochet by Kay sends computerized emails with the latest presents and crafts she sells. Though her design and introduction are easy (brand, three nice introduction sentences, and her latest craft) the Etsy picture itself grabs the eye of the reader. In a time when detailed photos are essential to make gross sales, Crochet by Kay leans into what works and doesn’t distract with further textual content.
Right here’s what her newest message seems like:
2. Sticky Okay’s sends weekly updates on Mondays along with her latest stickers and lovely workplace provides. Her computerized e-mail notifications ship all merchandise she added to Etsy the prior week.
See how this design mimics a conventional gross sales e-mail. The emblem on the high reinforces her model, she says hello to her subscribers, and the e-mail lists merchandise with the picture on the left and the title, description together with value, and date on the proper. Any purchaser can rapidly scan a number of new choices within the retailer. This design can be nice for Etsy sellers who typically add new merchandise to their retailer. (Don’t overlook your social media handles on the backside.)
3. Artistic Crafthouse sends their Auto Newsletters each time they add new wood puzzles, video games, and mind teasers. They’ve additionally arrange a pleasant, easy intro for every of their emails and lean in to the picture to promote the brand new product. And that brand of the puzzle? It hyperlinks on to their Etsy retailer.
4. Solely Doll Issues promotes new outfits for dolls they create with an computerized e-mail every time they add a brand new product. Discover that the outline begins with the value. For those who listing costs, you possibly can embody the outline in your notifications. However for those who don’t, you possibly can simply omit the product description, and add a “purchase now” button that directs to your retailer as an alternative.
5. Tattge has their Auto E-newsletter despatched each day at 1pm each time they’ve new momentary tattoos accessible, together with hyperlinks to the 5 most up-to-date tattoos available for purchase.
Shops like Tattge usually tend to promote a couple of product at a time. That’s why they’ve showcased 5 new merchandise of their each day emails, and even included a hyperlink within the intro textual content on to their retailer. Think about a purchaser rapidly scanning new merchandise, and feeling impressed to return to the shop and purchase different tattoos, too.
6. Artwork Tribute promotes their latest luggage, straps, and canine collars to present prospects with an computerized e-mail.
They included a horizontal line of their e-mail, which attracts the attention down from the header on to their product. You can also make changes to the kinds and textual content surrounding the brand new merchandise.
7. Assured Indicators emails are routinely despatched instantly after they add new indicators to their store — and embody the three most up-to-date merchandise.
Take a look at the skilled header added on this e-mail. Even enterprise companies with large advertising groups ship emails similar to this one — however they need to construct them every time. Skip the money and time and nonetheless make extra gross sales in your retailer.
8. DWELL has their e-mail despatched out each Thursday, however provided that they’ve added house merchandise to their store prior to now week.
Discover the button CTA on the backside that claims “Click on Right here to Store!” Check out a number of parts in your e-mail to encourage your consumers to navigate again to your Etsy retailer. This button actually catches the attention in a largely light-colored e-mail.
So what do all these Etsy retailer house owners have in frequent? They let automation do all of the work for them.
It’s also possible to have the identical success as these eight Etsy house owners by establishing your individual automated product notifications in AWeber. Take a look at how simple it’s:
Find out how to arrange your individual automated Etsy notification emails
Do you may have an Etsy retailer? You’ll be able to ship automated emails to your prospects, too! Arrange an account at no cost at this time and make extra gross sales the subsequent time you publish a brand new product.
Right here’s the way to get arrange, or watch our how-to video.
Step 1: Join your Etsy account to AWeber
Step one in sending emails to your consumers is so as to add them to your e-mail device. Utilizing the AWeber Etsy integration, you are able to do this routinely. And don’t fear — so long as you ask your prospects to opt-in to your listing, it’s absolutely inside Etsy’s guidelines to do that.
1. Signal into your AWeber account and click on on “integrations.”
2. Seek for Etsy and click on on the combination card.
3. Click on “join integration.”
4. Signal into your Etsy account.
5. Click on “Grant entry”
6. Select the listing you need to add Etsy consumers to. We additionally advocate giving them a tag like “Etsy” or “Buyer.”
That’s it! All of your new Etsy consumers shall be added to your e-mail listing. Wish to add your earlier Etsy consumers to your listing? Contact our help staff and we’ll assist you add them in accordance with Etsy’s pointers.
Step 2: Customise your affirmation e-mail
When new prospects enroll from Etsy, you should ship them an e-mail asking them to decide in to your listing. In that e-mail, actually promote the customer on why they need to be excited to obtain your emails.
Replace the message by going to “Record Choices,” “Record Settings,” then “Affirmation Message.”
Want some concepts of what to say? Right here’s what Crochet By Kay’s e-mail seems like:
It’s also possible to request a brand new topic line. Crochet by Kay’s customized topic line is “Verify to be notified by Crochet by Kay.”
Most individuals are used to those emails and can seemingly decide in for those who provide one thing thrilling. However you can too provide a lead magnet to entice them to substantiate and buy extra. Your lead magnet might be one thing so simple as a ten% off coupon for his or her subsequent buy.
Want some inspiration? Listed below are 22 lead magnet concepts you should use.
Step 3: Arrange computerized Etsy product notification emails
Now it’s time to arrange the automated emails that shall be despatched each time you publish a brand new product to your Etsy retailer. It is a full set-it-and-forget-it automation. Put it collectively now, and also you don’t need to do something sooner or later (besides perhaps examine on the emails each few months).
1. Click on “Automations,” “Campaigns,” then “Create Marketing campaign.”
2. From the choices, select “Weblog E-newsletter.”
3. Click on “Exchange Set off” and set it to set off on “Tag Utilized.” Then, add the tag “Etsy,” or whichever tag you arrange in your Etsy integration.
4. Click on the place it says “Verify Feed,” and add your Etsy retailer URL into the Feed URL field. For instance, “etsy.com/store/your_shop_here”.
Be aware: Set the frequency to “Hourly” if you need an e-mail to exit proper after you add the product to your retailer. However, you can too ship a each day, weekly, or month-to-month digest with new merchandise, too.
5. Click on on the message after which click on it once more on the proper to edit the e-mail itself.
6. Replace the topic line to one thing like “Model new in Etsy – {!date lengthy+0}.” Then, add your brand and replace the textual content to no matter you’d like. Subsequent, click on the place there’s a placeholder picture and add your Etsy URL within the Feed URL part once more.
Right here’s how Sticky Okay’s has their e-mail arrange:
7. Preview and take a look at to see what it seems like, then save and exit the e-mail draft and the marketing campaign, utilizing the button within the backside proper nook.
8. The final — and most vital — factor you might want to do is activate your marketing campaign so it would truly ship. Merely click on “Draft” then “Activate Marketing campaign.”
That’s it! AWeber will now ship notifications to each buyer who signed up on your listing or who has made a purchase order at your Etsy retailer.
Wish to ship these emails to folks at the moment in your listing? Merely add the “Etsy” tag to all of them.
Join AWeber to develop your Etsy gross sales
Get Etsy notifications, touchdown pages, a whole bunch of templates, built-in Canva utilization, and extra with your individual AWeber account.
Go forward, join free at this time.
