Again in 2021, Pinterest launched a brand new characteristic known as Concept Pins. Pinterest’s Concept Pins include movies or images grouped collectively in a format much like Instagram Tales. These pins seem within the Watch feed of the Pinterest app, virtually just like the For Your Web page on TikTok. Concept Pins are additionally displayed within the Create part of a model’s Pinterest profile.
In a press launch, Pinterest stated Concept Pins make publishing “high-quality, long-lasting, and savable content material” easy for content material creators.
“With these updates, we’re highlighting the individuals behind the content material and inspiring Pinners to comply with creators and interact with the concepts they discover,” the press launch stated.
As you may see with the manufacturers under, Concept Pins can be utilized to inform a narrative, promote merchandise, give tutorials, and interact with customers. This is how these 10 manufacturers are utilizing Concept Pins.
10 Manufacturers Utilizing Pinterest Concept Pins
1. Fenty Magnificence
Cosmetics model Fenty Magnificence makes use of Concept Pins to advertise the model’s merchandise and showcase the model’s inclusivity. The corporate does this by displaying images of the merchandise and the way they appear on totally different pores and skin tones. Fenty additionally contains movies on its pins of individuals of shade making use of make-up and creating totally different seems to be.
One of many greatest issues going through the cosmetics trade is an absence of inclusivity. Many individuals of shade with darker complexions typically battle to seek out make-up that matches or enhances their pores and skin tone. By utilizing Concept Pins to indicate selection and the way POC look in Fenty merchandise, the corporate units itself other than different beauty corporations and presents itself as an answer.
2. Oh Pleasure
Way of life model and design firm Oh Pleasure is probably the most adopted account on Pinterest with 15.2 million followers. Its founder, Pleasure Cho, makes use of Concept Pins as a technique to converse on to the corporate’s viewers and provides recommendation on trend and residential decor. For instance, in a single pin Cho promotes jewellery from Jared. She speaks straight into the digicam and tells her viewers how she was capable of coordinate the jewellery together with her outfit.
Cho then encourages the viewers to click on by her pins to see extra of her favourite Jared items and the outfits she matched them with. In different Concept Pins, Cho offers her viewers a tour of her house and explains the thought course of behind her decor. This can be a nice technique to construct viewers engagement and to type a bond with viewers.
3. Meals My Muse
Meals My Muse is a foodie account that posts recipes and restaurant critiques. The account is run by former restaurant proprietor Nadia Aidi. Whereas Aidi posts quite a lot of food-related content material, she makes use of Concept Pins particularly to publish movies with step-by-step directions for various recipes.
She additionally contains the total recipe within the description of every pin. This type of content material is nice for visible learners and it reveals off her experience as a chef — establishing her credibility as an skilled foodie.
4. Mejuri Jewellery
Mejuri Jewellery makes use of Concept Pins to publish images of its jewellery items and categorize its content material by theme. In a approach, Mejuri makes use of Concept Pins to create totally different lookbooks. In a single Concept Pin, for example, Mejuri creates a lookbook displaying Pinterest customers the other ways they will stack bracelets. One other lookbook consists of Fall 2021 tendencies, and one other Concept Pin makes use of images to indicate how gold and silver jewellery might be styled collectively.
This methodology of utilizing pins reveals the jewellery Mejuri provides and provides potential consumers sensible details about learn how to model them for any event.
5. Etsy
For its Concept Pins. Etsy leans closely into video content material that offers a behind-the-scenes look into small companies on Etsy’s web site. One Concept Pin features a sequence of clips displaying how one Etsy vendor named Tori Lynn paints and glazes a ceramic mug. One other pin is a time-lapse video of one other vendor named Veruschka changing components of their house right into a workspace the place they handmake and ship out their merchandise.
Such a content material does not simply promote the merchandise discovered on Etsy, it additionally highlights the numerous companies and artists promoting their wares on the positioning. In doing so, Etsy attracts each potential consumers and enterprise homeowners on the lookout for a platform.
6. Vogue Journal
Vogue Journal makes use of Concept Pins to advertise its journal cowl stars through candid movies from the photoshoots. The journal’s newest Concept Pin, for instance, options images and pictures of Serena Williams and her daughter, posing for the journal’s cowl and enjoying on a seashore. Different pins characteristic celebrities like Rihanna displaying her child bump in addition to images from the Met Gala.
Vogue’s Concept Pins enchantment to its viewers’s love of celebrities and trend, and the pins set up Vogue as being on the middle of popular culture.
7. Bustle
Most of Bustle’s Concept Pins include repurposed content material from different platforms like YouTube, Instagram, and TikTok. This methodology is useful as a result of it offers older content material a second life on Pinterest. TikToks of movie star interviews and brief anecdotes from YouTube are steadily uploaded as Concept Pins, displaying off Bustle’s number of pop-culture content material.
8. Free Folks
Most of Free Folks’s pins begin with a video of a mannequin carrying the style retailer’s garments and demonstrating the other ways the clothes objects might be styled. The video is then adopted by images of the merchandise in several colours and in several outfits. This methodology makes all of the Concept Pins comparable and uniform, so followers know what to anticipate.
Much like Mejuri Jewellery, Free Folks additionally organizes its pins by model and creates a digital lookbook that showcases its clothes and niknaks.
9. The Little Bazaar
The Little Bazaar is a web-based retailer promoting boho-style clothes. Like most trend accounts on Pinterest, all of The Little Bazaar’s Concept Pins include images of fashions carrying their garments. Nonetheless, some fashions are additionally prospects who submitted images and movies of them carrying the merchandise.
This type of user-generated content material is nice as a result of it reveals Pinterest customers how the garments look on actual individuals and it might encourage individuals to submit their very own content material as nicely.
10. Lulu’s
Nearly all of Lulu’s Concept Pins include trend and way of life how-to’s, equivalent to ” Type a Corset Prime” and “How To: Macha Gin Fizz.” Nonetheless, what I take pleasure in most about Lulu’s Concept Pins is the duvet pictures. Every cowl picture contains Lulu’s emblem in addition to giant texts giving a fast rationalization of what the pin is about.
This use of Concept Pins is aesthetically pleasing, organized, and helps Pinterest customers navigate to the form of content material they’re on the lookout for.
Concept Pins current extra alternatives for manufacturers to get their content material on Pinterest customers’ feeds, increasing model consciousness. Nonetheless, manufacturers must also see these pins as an opportunity to create participating content material that tells a narrative and supplies worth.
How-to’s, lookbooks, behind-the-scenes footage, and user-generated content material are only a few examples of the numerous methods you possibly can incorporate Concept Pins into your advertising and marketing technique.
