3 min learn
Gross sales engagement instruments have turn out to be one of many essential instruments within the gross sales tech stack of many companies. Consumers at the moment are grappling with info overload. However, they’re well-informed, research-driven, and have lofty expectations. So salespeople needs to be armed with info that’s correct, related, and well timed based mostly on the customer’s wants and phases of their gross sales cycle.
Klenty is one such gross sales engagement platform that helps gross sales groups personalize their outreach based mostly on intent, automate repetitive duties and construct an clever, repeatable gross sales technique.
Humanizing buyer journey
Gartner notes that “It takes 18 or extra dials to attach with a prospect over the telephone and call-back charges are beneath 1%.” It applies to emails too. A mean particular person receives near 129 emails per day. Emails are thought-about highly effective instruments to succeed in out to prospects, though 90% land in spam or ignored.
It’s important to make each interplay with the prospect memorable to construct real relationships and belief. Personalizing communication utilizing movies, utilizing components particular to prospects inside these movies can go a good distance in making gross sales outreach a hit for gross sales groups. It’s exactly what Hippo Video and Klenty integration is making an attempt to realize.
Hippo Video integration with Klenty
Hippo Video’s native integration with Klenty will enable Klenty customers to seamlessly create, edit and share video emails proper inside its platform. It would allow gross sales customers to speak head to head utilizing asynchronous movies with prospects world wide.
This integration will profit gross sales groups (huge and small) that purpose to boost vendor expertise, enhance gross sales displays for prospects, and provide scalable personalised options to assist offers transfer ahead.
Integration options & how does it work?
Integrating Hippo Video & Klenty
In contrast to different integrations, native integration makes Hippo Video the go-to video platform for Klenty’s customers to humanize their outreach with prospects. It will imply gross sales reps should not required to maneuver out of Klenty’s platform to benefit from the myriad of advantages and comfort that Hippo Video affords.
A noteworthy level right here is the automated account creation. An account will get created routinely inside Hippo Video for the person who accesses and runs the setup of Hippo Video inside Klenty for the primary time.
With this, all of the movies the person data are immediately synced with the cloud server of Hippo Video and are simply accessible through the Hippo Video library inside Klenty.
Sending video emails to prospects
Klenty customers can now immediately click on and file movies inside their electronic mail editor, whether or not a gross sales pitch or a welcome onboard message. First-time video customers can leverage the dynamic video teleprompter function out there on the recording display screen that shows the pitch as scrolling textual content to make it appear pure serving to them really feel much less self-conscious.
The mixing permits customers to carry out fundamental modifying capabilities like trimming the video, including textual content, cropping, and blurring delicate info on-screen inside Klenty. As well as, they’ll even hyper-personalize these emails utilizing merge fields like prospect’s first title or firm title, branding components to face out from the inbox muddle.
The listing doesn’t finish right here. As soon as a video is recorded, edited & able to be despatched out, customers can add CTAs and calendar hyperlinks contained in the video. This enables prospects to e book a gathering from the video with out coming again to the e-mail tab.
To woo prospects, gross sales groups rely closely on personalization & different ways, and Hippo Video makes this doable at scale.
Klenty customers can embed their movies and gross sales pitches in video gross sales pages which can be fully customizable. It means they’ll white-label the web page with their firm emblem, add different video & non-video belongings as a carousel, personalize names that seem on the video, and add their contact particulars.
All of this may be finished inside minutes, with none coding, and simply on the click on of a button – precisely what customers are searching for. They’ll create as many pages and customise them based mostly on their use-case and gross sales cycle stage.
As soon as that is finished, all that the rep has to do is choose a web page to embed the video they’ve simply recorded and hit ship.
Including movies to cadences
As a result of gross sales engagement helps attain prospects at scale, automation turns into an inherent a part of the gross sales course of that might generally rob the factor of heat and private connection that gross sales professionals are attempting to construct.
However with Hippo Video’s native integration, Klenty customers also can embed movies inside sequences. Hippo Movies’ hyper-personalization capabilities enable gross sales groups to succeed in a number of prospects at scale, interact with them like by no means earlier than, safe extra responses & conferences, increase productiveness whereas including a human factor to automation.
Actual-time video exercise & reviews
Gross sales reps can plan and execute the following steps for the prospects, equivalent to transferring them to a wholly new gross sales sequence, qualifying them, and even scheduling duties based mostly on their interplay with movies despatched, with the assistance of real-time video exercise. Hippo Video notifies gross sales reps in real-time as and when prospects open, watch & work together with video emails together with the share of video watched, leaving no ambiguity in gauging whether or not or not a prospect is .
Complete reviews on general video efficiency are additionally out there for gross sales reps to measure the movies which can be performing effectively and those that aren’t. It vastly helps them perceive purchaser persona and optimize movies to execute higher gross sales campaigns.
Conclusion
Customized movies have gotten rapidly common amongst gross sales professionals, and gross sales engagement platforms are embarking on a pattern to make the shopper journey and expertise frictionless.
Movies might be an effective way to attach with prospects, particularly when digital promoting is dominating the world. They carry the salespeople and patrons collectively and assist ease the disconnect that might come up out of an absence of in-person interplay.
Gross sales engagement platforms cowl a big periphery of mediums, and this integration will remedy salespeople’s issues to attach with prospects throughout channels and nonetheless get to observe engagement from a single interface.
To put in the Hippo video for Klenty – click on right here.
A content material strategist at Hippo Video and a communication specialist who’s obsessed with constructing content material and enterprise community.
