TikTok, the favored social media app for video-sharing, has lengthy been dominated by magnificence and make-up content material. Nevertheless, lately, the hair area of interest has been gaining momentum with the emergence of #HairTok. This hashtag has taken the sweetness house on TikTok by storm, accumulating over 6 billion views and an infinite stream of video content material. Large manufacturers are capitalizing on this pattern and partnering with influential figures inside the #HairTok neighborhood. Specifically, newer manufacturers are turning to TikTok as a platform to determine themselves. Much like magnificence influencers, #HairTok influencers are coming from numerous backgrounds. Some are seasoned hairstylists that need to broaden their platforms, whereas others are fanatics of hair care wanting to share ideas or tips with a wider viewers.
Religion Chappelle
Tutorials for curly hair are a preferred aspect with #HairTok, and Religion Chappelle (@faithchappelle) is an rising influencer on this house. She has been steadily rising her Hairtok follower base by sharing movies that show how she manages to take care of her curls. She showcases her most well-liked hair merchandise and explores varied styling methods. Whereas she primarily focuses on her curls, one in all her hottest movies, with over 2 million views, options her utilizing the bestselling sizzling air brush from Revlon. Chappelle collaborates with quite a lot of hair care manufacturers. These embody Shea Moisture, Sample Magnificence, Tgin, Coco & Eve, K18, Olaplex, and Matrix.
Clayton Hawkins
Clayton Hawkins (@itsclaytonhawkins) has established himself because the go-to hairstylist for celebrities. He’s labored with famend personalities reminiscent of Elizabeth Olsen, Dove Cameron, and Olivia Rodrigo. Nevertheless, he has additionally made a reputation for himself on the platform, attracting an rising following of over 60,000. Hawkins’ TikTok movies mix well-liked hair tutorials paired with comedic components, usually showcasing his vibrant assortment of wigs. Not too long ago, he has been creating Y2K and ’90s-inspired TikTok hair movies. He’s additionally been that includes instruments and types paying homage to these eras.
CaLynna Sorrells
CaLynna Sorrells (@curlycalynna) is one other up-and-coming influencer within the #HairTok neighborhood, with a deal with curly pure hair. Though she has a smaller variety of followers of over 20,000 on the platform, loads of the movies have garnered lots of and hundreds of thousands of views because of her thorough step-by-step tutorials. Sorrells’ content material provides an academic factor to the common kinds of hair tutorials. She explores particular matters reminiscent of smoothing versus brushing when trying to type curls or the excellence between moisturization and hydration.
Nerija
The hair blogger Nerija (@nerija) has amassed a TikTok following of roughly 140,000 making tutorials centered round particular points with hair care. She addresses matters reminiscent of using silicones on hair, ideas for avoiding hair breakage, and decreasing hair brushing. Nerija’s content material blends conventional hair sort tutorials with the favored magnificence ASMR pattern. And she or he’s usually showcasing her lengthy, silky hair.
Afsennah
The licensed trichologist Afsennah (@afsennah) has gained over 750,000 followers on TikTok. That’s because of movies that exhibit her wholesome, lustrous hair and supply a wealth of tutorials. Specializing in rising hair, she shares recipes for pure cures. She additionally has ideas for stopping breakage together with tutorials on correct hair-washing methods. Moreover, Afsennah provides dietary recommendation aimed toward selling hair progress.
Elissa Kincade
Elissa Kincade (@elissakincade) has been rising her following inside the #HairTok area of interest. Her tutorials cowl varied matters. These embody how individuals can use hair rollers, hair oil utility methods, and strategies for shielding hair in a single day. In the meantime, her constant hair-related movies, particularly these specializing in claw clip hairstyles, have resonated along with her nearly 150,000 TikTok followers. The movies she’s created on hair loss have garnered vital consideration. Kincade paperwork her private journey along with her hair loss and shares the steps she has taken to advertise regrowth. Manufacturers reminiscent of Beachwaver Co., Design Me Hair, and Nutrafol have taken discover of her affect and collaborated along with her.
