Breaking outdated habits could be difficult, particularly in gross sales, the place change is going on at warp pace. Many gross sales groups are proof against incorporating video into their every day routine. Nonetheless, this reluctance to make use of video isn’t essentially a results of the medium itself; in truth, misconceptions and ingrained habits could also be in charge. To seek out out the explanations behind this considering and to assist dispel these myths, we carried out a number of consumer interviews, and the video myths we’ve come throughout had been an eye-opener. Some even talked about to us that they chorus from utilizing movies as a result of they imagine it’s a time-consuming course of or just because it’s not prime of thoughts since they’re so used to sending out emails.
However are these myths about video legitimate? Is it that arduous to make a video? Hippo Video has compiled a listing of the highest eight myths about utilizing video, together with options that may assist sort out these issues head-on. Let’s dive in.
Video Fantasy 1: “I’ve to reshoot my video since I hold forgetting my traces”
There are two varieties of individuals relating to recording movies: those that want to wing the script and people who meticulously write it down and memorize it. In each circumstances, errors are unavoidable, as you’ll be able to most frequently misspell a phrase, overlook your traces, really feel clean halfway via the video, and so on. All this results in having to document one video a number of occasions, thus creating the phantasm that movies are a time-consuming course of when, in truth, they’re solely video myths. It’s simply that you simply’re lacking one important instrument—a teleprompter.
Hippo Video’s teleprompter is like having a secret weapon in your arsenal. In contrast to atypical teleprompters that simply show phrases on a display screen, this one comes with two distinctive scrolling modes: an ‘auto-scroll’ you could customise with the right line spacing, font measurement, and scroll pace. Plus, with only a faucet of the spacebar, you’ll be able to pause and resume the scrolling, permitting you to take full cost of your content material.
The subsequent is the ‘voice stream‘ function, which is the true differentiator. Now, as you ship your traces, the display screen will scroll in excellent sync along with your voice. No extra awkward pauses or jumbled phrases! And if you happen to occur to cease talking, the teleprompter will cease scrolling too. It’s like having an invisible assistant that may learn your thoughts and stream along with your each phrase. This one function could make all of the distinction in nailing a speech or presentation with confidence and magnificence. Don’t stress over forgetting your traces or tripping up in your phrases with Hippo video’s teleprompter in entrance of you.
Video Fantasy 2: I don’t have time to create a number of movies
Gross sales reps typically have a laundry checklist of duties to finish all through the day. On common, they’re anticipated to succeed in out to greater than 100 prospects and make a number of calls all through the day. So it’s no shock that video creation takes a again seat when there’s a lot to do. Throughout our chat with a few of these busy bees, we found that point administration was truly the most important hurdle for creating customized movies for extra prospects. They wished for a strategy to scale their movies with out sacrificing time and high quality.
Now, how can we sort out this? Nicely, Hippo Video to the rescue. With two superb options—video flows and Humanize AI, gross sales reps can sort out each desires: the necessity to create movies sooner and in addition at scale.
Let’s unpack this a bit extra. Video flows permit you to select pre-built templates primarily based in your gross sales stage, comparable to prospecting, introduction, follow-up, and so on. Now all that’s left is so that you can document private intros and sew them with pre-recorded movies for a tailor-fit output for each prospect—prepared all inside minutes. To take it even additional, construct your personal template flows primarily based on your online business calls for—so that you don’t have to start out afresh each time.
Now assume customized movies at lightning pace! With Humanize AI, you’ll be able to document one video and generate a whole bunch of custom-made variations—every with a voice-personalized distinctive greeting addressed to the person recipient. Delight your prospects with a customized, immersive expertise—at scale—leveraging the ability of AI.
Video Fantasy 3: I’m not nice at modifying
Gross sales reps are nice at what they do—promoting—and nobody expects them to be professionals at video modifying too. Nonetheless, we talked to a few gross sales reps who admitted that their modifying expertise had been holding them again from making movies. In addition they really feel it takes a tonne of time to take a seat and meticulously edit body by body for that excellent video.
That’s till they’ve met our AI editor. The AI editor transcribes your movies into textual content, making video modifying as straightforward as modifying a doc. Minimize out filler phrases, undesirable traces, and gaps within the video not by going via the video frame-by-frame, however by fast strokes of the keyboard. Equally, add titles, decrease thirds, transitions, and interludes by merely coming into textual content to create professional-looking movies with none prior expertise and in minutes.
Who stated modifying is just for the professionals?
Video Fantasy 4: I don’t know if it pursuits anybody
For gross sales reps who’re new to movies, we regularly hear them fear about whether or not anybody will truly click on on their movies after placing a lot effort into creating them. So, if you happen to’re feeling not sure about utilizing movies as a gross sales instrument, we’ve acquired some suggestions to verify your movies are click-worthy.
One game-changing issue that helps you join with prospects is personalization. It’s important to offer a customized expertise each step of the best way.
Start by personalizing every factor of your electronic mail, proper from the topic line to the e-mail content material, to make it related to the recipient. Research have proven that including the phrase ‘video’ to your electronic mail topic line will get you extra clicks, as folks will know that there’s a video ready for them to observe.
Subsequent is to use a sexy video thumbnail and in addition point out the video period in order that they know the way a lot time they need to dedicate to it. You would additionally use a prospect’s web site or LinkedIn web page as a digital background to invoke curiosity in them and in addition present that you’ve got taken the time to analysis and tailor your message to them.
And if you happen to use it as your video thumbnail, it’s going to pique their curiosity and get them to click on. These small touches could make an enormous distinction in making a profitable video advertising and marketing marketing campaign.
Video Fantasy 5: I’m not good at being in entrance of the digicam
We’ve come throughout a number of video myths and this one is by gross sales reps who say that they’re introverts and that they really feel awkward in entrance of the digicam. For those who’re one in all them, don’t fear—we’ve acquired your again. To offer you a place to begin, we’ve two options that might aid you out. First, go for the display screen + webcam document choice to take some strain off your self. And if that also feels too intimidating, attempt the video stream function, the place you solely have to document a brief intro and outro video after which repurpose the center portion. With just a bit little bit of persona sprinkled in, you’ll be making participating movies very quickly!
Video Fantasy 6: Movies can solely be despatched as an electronic mail
In case you are a gross sales rep who believes on this fable and is questioning the place the movies shall be performed, we’ve just one piece of recommendation: don’t restrict your self to only sending movies as a part of an electronic mail. In case you are, then you definately’re lacking out on a world of prospects! With superior video platforms like ours, the probabilities are limitless. Give viewers an entire new expertise and join with them in a extra customized means by including movies to a devoted web page, also called a gross sales touchdown web page.
You too can add custom-made call-to-action buttons or create a fascinating and informative video hub to make viewing extra healthful.
Plus, it’s straightforward to share movies on any social channel of your selection by merely pasting a novel URL supplied by our platform. With all these choices, you’ll be able to actually join along with your viewers in a customized means and information them to take the subsequent greatest step with out being pushy.
Video Fantasy 7: Movies can solely be used for selective gross sales phases
Whereas some gross sales reps imagine that movies are only for introducing themselves to potential purchasers, it’s time to rethink this! Imagine it or not, movies could be useful at any gross sales funnel stage. Aside from utilizing movies to introduce your self to your prospects, they may also be used to determine prospects’ distinctive ache factors, showcase demos, remind them of upcoming conferences, and even stroll them via the contract and proposal course of, amongst different issues. It’s all about your creativity and motivation to search out the most effective methods to combine video into your gross sales technique. It’s time to faucet into your creativeness and discover the limitless prospects that video integration can deliver to your gross sales methods.
Video Fantasy 8: Movies might finish in spam if I ship it in electronic mail
Are you hesitant to incorporate movies as a part of your gross sales outreach since you’re fearful your movies will simply find yourself in spam folders? Belief us, you’re not alone and it’s simply a kind of video myths. As a substitute of merely attaching your video to an electronic mail, attempt utilizing a video internet hosting platform. Not solely will your video be saved safely within the cloud, however you’ll additionally don’t have any measurement restrictions and fewer threat of undelivered emails. Plus, utilizing a separate window to view the video can remove any pesky playback points. And right here’s a professional tip: ensure so as to add some textual content to your electronic mail together with the video attachment to make sure it doesn’t get flagged as spam. With the following tips in thoughts, you’ll be able to confidently share your movies with out worrying concerning the spam folder.
Get your gross sales workforce able to get began with movies
It’s comprehensible to really feel hesitant about new instruments and fall into the lure of believing these video myths, however embracing cutting-edge mediums is usually a game-changer for your online business. In at this time’s aggressive panorama, movies aren’t only a nice-to-have function – they’re important for standing out from the group. However don’t fear, we’ve acquired your again! Hippo Video is the right answer for busy gross sales reps who need to create a customized expertise for prospects, with out the trouble of in depth effort. Be part of the video revolution with Hippo Video and hold your workforce forward of the curve!
