The QRCA is bringing Latin America to you! The primary ever QRCA LATAM digital convention Unlocking Qualitative Analysis Insights in Latin America is going down on September twenty eighth. For researchers and types, it means a chance to immerse themselves on this planet of qualitative analysis in Latin America (LATAM) with seasoned professionals from numerous nations.
At this digital convention, our presenters will share finest practices, the right way to navigate the cultural nuances of this rising area, discover multicultural challenges, in addition to share the right way to keep forward of the most recent tendencies and using AI in multicultural analysis. QRCA occasions are recognized for constructing communities, having interactive periods, and sharing experience with the analysis neighborhood, this can even be a superb method to join with business consultants, change experiences, and acquire precious data!
Open to members and non-members of QRCA, this occasion is a must-attend for professionals and companies within the discipline, whether or not already working in Latin America (together with Brazil) or focused on qualitative analysis within the area.
“QRCA is a world community of qualitative analysis professionals, together with market analysis, UX, CX, sociologists, ethnographers, linguists, social media and different qualitative consultants, and the useful resource for elevating qualitative analysis experience in any respect ranges, the place members community and share finest practices, tendencies and know-how, and make the most of distinctive instructional content material.”
There are a number of causes to attend these occasions, nonetheless, listed here are the highest three:
First, higher perceive QRCA, and the way QRCA may help elevate qualitative analysis experience in any respect ranges
Attendees will study concerning the QRCA journey, and the way we bought to be a number one group within the qualitative world and the way QRCA may help your small business.
Second, study from consultants
This digital convention is happy to have presenters representing Mexico, Brazil, Colombia, Argentina, Spain and the U.S. Under is an outline of the periods, some described by the audio system.
Dr. Guido Lara will discuss Current and Way forward for Qualitative Analysis
As researchers we all know the significance of understanding the social interplay when analyzing and deciphering language. Nevertheless, it is usually essential to develop expertise that incorporate ethnography, dialog evaluation, and semiotics. This session will give attention to a number of the new challenges primarily based on synthetic intelligence with regards to language.
Leandro Izquierdo will current How are we as Latin People?
His presentation is predicated on “a examine to grasp the opinions and views that Latin People might have concerning completely different conditions, delving into their mind-set, attitudes, and normal life-style.” His presentation will likely be primarily based on a examine with contributors in Argentina, Bolivia, Brazil, Chile, Colombia, Mexico, and Peru and the way the priorities and behaviors of Latinos have modified after the pandemic. The outcomes about perceptions associated to the longer term, function of manufacturers and extra, present alternatives for deeper conversations.
Olivia Tykocki will share about The Language of Variety in Latin America
Based mostly on qualitative research performed by Sago in Latin America, this presentation will give attention to methods to succeed in new markets in Latin America (excluding Brazil), the significance of understanding the native cultures in acquiring genuine insights, challenges encountered when working in multicultural markets, the significance of communication, and way more.
Jaime Solorzano will share his experience about Gen Alpha Insights – Synthetic Intelligence Bulletin Board; LATAM & Spain
The Technology Alpha continues to develop considerably, representing about “11 p.c of the worldwide workforce”. This presentation will likely be primarily based on a qualitative/quantitative examine performed in Mexico, Colombia, Argentina, Brazil, and Spain. A number of the focus will likely be on Gen Alpha’s life-style, pursuits, values akin to household, associates, examine, faith and spirituality, know-how, and purchasing behaviors. This Case Research is predicated on an modern method “utilizing on-line bulletin board with some moderation assisted by robots and complementary evaluation primarily based on synthetic intelligence.”
Graziela Rodrigues and Pedro de Araujo Carrança will current Papo reto’ (straight speak): Peculiarities of Qualitative Analysis in Brazil – Cultural Nuances
It’s essential to grasp the nation’s cultural and language nuances. One thing that have to be thought of in Brazil is the verbal cultural custom, and its affect on how we acquire insights and the way we use it to speak. “Brazil is likely one of the greatest customers of instruments akin to tales and reels, along with having a big presence on TikTok. This context implies a naturalness to share data, current methods of life and report experiences in a really vivid and non-invasive means, the perfect mixture for many who must turn into aware of a sure tradition.” The presenters can even share some myths related to Brazilians with regards to tradition, language and the way these affect purchasing behaviors.
Sidi Lemine will share about Utilizing Emotion Recognition AI to Assist Multicultural
Like many people know AI is right here to remain, however do we all know its affect on multicultural analysis?
This session will discover the right way to let go of bias in multi-market analysis, in addition to potential threats and the right way to higher deal with translation, moderation, and evaluation in a multicultural market, in an genuine means by eradicating bias, and extra, “which implies the right dealing with of information construction in preparation for AI evaluation and the right choice of instruments is paramount.”
Daniel Berkal will current about Using AI for Quallies: Sensible Ideas Past the Hype
This session will share real-world solutions for leveraging AI designing a proposal, creating brainstorming periods, amassing knowledge, in addition to analyzing it. “Uncover precious insights and find out how AI can drive innovation, streamline processes, and overcome moral challenges. Interact in discussions and acquire actionable takeaways to include AI in your qualitative analysis practices.”
Third, a highlight in Latin America
Spanish is thought to be the second most native language spoken on this planet. With a highlight in Latin America, this convention will share sensible solutions on the right way to navigate challenges, cultural nuances, the most recent tendencies, and the affect of AI in multicultural analysis with a spotlight in not solely Spanish talking nations but additionally in Brazil, a rising market analysis area.
The QRCA LATAM occasion will happen on September twenty eighth from 10AM – 2PM CDT (Chicago/Bogota), 9 AM – 1 PM Mexico Metropolis, 12 PM – 4 PM São Paulo time.
For extra detailed data on any of the periods and to study extra concerning the audio system please go to the registration web page with convention data in English, Spanish or Portuguese by merely scanning the QR code to register. Dwell interpretation in English, Spanish, and/or Portuguese will likely be supplied throughout every session.
