For these of you who’ve been creating movies, video analytics isn’t a beginner. In reality, at the moment when creating movies is changing into extra of a necessity than a novelty, we see many video creators discuss open charges, watch charges, and many others. However is that every one the video metrics it is advisable to actually perceive the heartbeat of your viewers? Fortunately, at Hippo Video, we predict in any other case since they solely scratch the floor of what actually resonates with viewers. For this reason now we have what we name a ‘mannequin video report’. It’s an all-inclusive video report that not solely offers you a deeper understanding of what your viewers needs and what retains them hooked in your content material, but in addition gives a 360-degree view of your crew’s efficiency with movies.
Let’s dive into the intricacies of what this ‘mannequin video report’ has to supply and the way it will revolutionize the best way you take a look at video analytics.
Understanding the heartbeat of your viewers by a video report
Video analytics, also known as video report, is a instrument that gives you with a chicken’s eye view of how your viewers has responded to your video content material. It’s like having a treasure trove of knowledge at your fingertips that you need to use to optimize your outreach and develop extra personalised interactions together with your prospects.
In line with Hubspot, 35% of companies are utilizing intermediate or superior analytics to trace the efficiency of their movies.
A more in-depth take a look at the Energy of the “Mannequin Video Report” from Hippo Video
At Hippo Video, we imagine {that a} mannequin video report shouldn’t merely be restricted to measuring the efficiency of your movies. As a substitute, it ought to offer you an all-encompassing view of how your gross sales crew is utilizing the instrument to spice up conversions and shut extra offers.
Let’s break it down for you.
1. The usual video report
With each video you create, Hippo Video offers a complete video report. This report gives precious insights into the full variety of performs, distinctive viewers, common watch charge, absolutely watched proportion charge, and the variety of actions taken in your video’s calls-to-action (CTAs). Moreover, it offers demographic details about the areas from which your movies are being considered. Furthermore, the timeline actions report reveals the particular moments in your video the place viewers’ engagement could have dipped or peaked, offering precious insights for future enhancements.
To be taught extra in regards to the function of video metrics and the kinds of metrics, this weblog will come in useful, as now we have defined every part it is advisable to learn about video metrics and their success.
Our shares and monitoring function is designed to provide gross sales reps a 360-degree view of all of the movies they’ve created and shared with their prospects. This consists of each direct shares in addition to these shared through built-in platforms comparable to Slack or e-mail. Moreover, this function offers detailed insights, comparable to opens, views, performs, replies, medium of share, and rather more. Because of our sensible filter system, you’ll be able to carry out extra exact searches that make it easier to save time. These filters embody context names, dates, replies, and different standards that make it easier to zero in in your most related content material.
By utilizing Hippo Video’s Shares and Monitoring function, you’ll be able to put collectively a complete view of your sharing actions throughout a variety of channels. This helps you determine essential context and acquire insights that permit you to optimize your strategy, enhance your messaging, and in the end shut extra offers.
3. Crew reviews
Need to know the way your whole crew is doing in terms of creating movies that drive gross sales? Hippo Video’s crew reviews offer you precisely that. You’ll get an general crew report that gives a fast overview of your crew’s efforts in creating movies, in addition to a extra detailed report that breaks down particular metrics.
Utilizing filters, you’ll be able to seek for reviews based mostly on date vary, crew member title, and even group (gross sales crew, advertising and marketing crew, and many others.). The detailed reviews present info such because the listing of movies created, distinctive viewers, common web page time, and common video consideration span. You’ll even get info on the variety of movies shared, supplying you with a whole image of your crew’s efficiency.
The Shares and Monitoring and Crew Stories options are solely a glimpse into the analytical depth of our mannequin video report. Inside this report, you’ll additionally have the ability to observe who’s participating together with your movies, what sections of the video they’re re-watching, and once they’re sharing your movies. These are invaluable observations for creating focused and profitable video content material.
Elevate your gross sales recreation with Hippo Video
In conclusion, our mannequin video report is not only restricted to static metrics but in addition considers how your video is being employed by your gross sales crew. By offering a complete view of each, we’re capable of supply essentially the most superior video analytics obtainable. With Hippo Video, you’ll be able to actually perceive the impression of your movies and take your video content material to the subsequent stage.
And what’s extra? With Hippo Video’s recent pricing plans at your fingertips, there has by no means been a greater time to harness the complete potential of video advertising and marketing. Join our Freemium plan at this time, and unlock unique video options without cost. Get able to take your gross sales recreation to the subsequent stage!
