Heinz had OpenAI’s Dall-E 2 generator create a sequence of creative ketchup-inspired photographs, the AI proved that it merely simply has to be Heinz.
The AI group fed the software program random ketchup-related phrases and imagery, the outcomes had been overwhelmingly plastered with parts of Heinz’ signature branding. The advertising and marketing stunt developed a variety of perplexing photographs, together with a ketchup bottle floating in a swimming pool!
An ideal follow-up to the marketing campaign merely proved that Heinz is synonymous with ketchup. The well-known condiment maker teamed up with inventive company ReThink Canada for a marketing campaign that requested folks across the globe to do a easy activity: draw ketchup.
Each of those attention-grabbing market campaigns for the beloved model is actually an eye-opener into the sheer energy of branding
