American style label Marc Jacobs has dropped the primary magnificence product for its Heaven by Marc Jacobs line. Heaven, its insurgent teen style and wonder model, introduced the Heaven x Bleach Hair Dye in partnership with Bleach London.
Saying its debut, the marketing campaign showcases the transformation of common personalities into style icons with vibrant, daring hair. Shot by photographer William E. Wright, the top product displays Heaven’s imaginative and prescient and targets to a T.
Heaven by Marc Jacobs x Bleach Hair Dye
Collaborating with salon Bleach London, the vegan hair dye assortment consists of three cool colors that seize ‘90s nostalgia. Accessible in bubblegum pink, brick pink, and lime inexperienced, the eye-catching hair dyes are semi-permanent and appropriate for gentle and darkish hair.
The model’s gentle colors might increase hair well being issues, however that’s nothing to concern. In spite of everything, the hair dye formulation underwent 18 months of growth and accommodates Provitamin B5 and UV safety. Moreover, the product has conditioning and glossy properties, guaranteeing a certain pop of color on bleached and unbleached hair.
In an interview with Dazed Digital, Co-Founder and Artistic Director of Bleach, Alex Brownsell, shared, “There has by no means been a hair color collaboration between a excessive style and wonder model earlier than. Every shade has been rigorously curated to characterize each of us beneath a single aesthetic, with colors not accessible available on the market.”
To actually convey again the feel and appear of the ‘90s, the product packaging was custom-designed by artist Michelle Bry. That includes technicolour designs that border on cute and creepy, imagery of Japanese and Western punk pop influences come to thoughts.
Heaven by Marc Jacobs was first launched in 2020, focusing on the youthful demographic with no gender boundaries. Coined the ‘teen dream style’ line, its present product lineup consists of garments, outerwear, baggage, footwear, and equipment which might be a capsule in time.
