The Emmys. The Tonys. The Oscars. The Finnys.
It’s Award Season, buddies (#AwardSzn), and NetLine has been included within the enjoyable!
Our sixth Annual B2B Content material Consumption Report Gained a Finny Award
Not too long ago, NetLine offered at B2BMX 2023 and was invited to attend The Killer Content material Awards.
Demand Gen Report, the host of the occasion, has held the KCAs since 2012. The occasion offers a chance to have a good time B2B manufacturers that push the envelope, embrace new storytelling strategies, codecs, and marketing campaign methods to raised have interaction audiences via their content material.
All-in-all, there have been 29 winners in 14 classes…and NetLine occurred to be one in all these winners!
Our 2022 State of B2B Content material Consumption and Demand Report for Entrepreneurs gained a Killer Content material Award (higher often called a Finny) within the Analysis-Based mostly class. With greater than 100 nominees within the area, NetLine gained one in all two awards being handed out within the class, with Splunk + TechTarget taking residence the opposite prize.
There to just accept the Finny on NetLine’s behalf had been Marissa Wolfgang, Senior Advertising and marketing Supervisor, and David Fortino, Chief Technique Officer. After sharing a bit about our flagship report with these in attendance, David shared his humble ideas.
“I’m simply lucky sufficient to characterize the model and run round the remainder of the 12 months speaking about every report,” he stated. “It’s really our curiosity and keenness turning first-party, buyer-level consumption knowledge into one thing that helps inform entrepreneurs to make higher choices tomorrow.”
The Youtility of NetLine’s Annual Content material Consumption Stories
Award apart, the popularity our flagship report acquired was super.
That’s superior, congratulations!
— Lee Odden – B2B Advertising and marketing (@leeodden) March 2, 2023
A few of the kindest phrases of congratulations, nonetheless, got here from B2BMX keynote speaker and KCA Grasp of Ceremonies, Jay Baer.
“What I like about this Report,” Jay stated, following the announcement of NetLine’s win,” and I do know this work properly (we’ve partnered with NetLine many instances at my agency, Persuade & Convert)—it’s this concept of generosity and bravado [which Jay spoke about during his B2BMX closing keynote]; I’ve accomplished loads of analysis stories in my profession, however NetLine’s State of B2B Content material Consumption and Demand Report is the Mack Daddy-Daddy Mack of analysis stories.”
“It’s gigantic. It’s a huge canine. It solutions each query (a B2B marketer may want to reply). It’s the sort of analysis that individuals would anticipate to pay an entire bunch of cash for. And NetLine simply provides it away.”
Getting this type of praise from a advertising chief like Jay Baer is an unimaginable factor. Not solely is it nice listening to it immediately from him, face-to-face, however he’s the man who wrote a guide all about this very topic: Youtilty.
As he defines it, “Youtility is massively helpful info, offered at no cost, that creates long-term belief and kinship between your organization and your prospects.”
That is exactly what we aspire our State of B2B Content material Consumption and Demand Report for Entrepreneurs to be. Certainly, we’d name this a youtility and are happy to know the person who coined the time period agrees.
Reflecting on NetLine’s Award-Successful Consumption Report
Extremely privileged, happy, and honored to have the ability to work on behalf of @NetLine_Corp every day.
Fingers down, it’s been probably the most rewarding skilled expertise of my profession. Thanks, #B2BMX
Can’t wait to see what the longer term holds for us.
Sláinte. 🍻 https://t.co/66i7XswIDp
— Jon Steiert (@jwsteiert) March 2, 2023
After the occasion, David Fortino continued to replicate on the workforce’s achievements.
“We began this report again in 2017 with a easy aim,” he stated. “Permit the information to do the speaking. Because of this, we’d be investing in our future prospects by arming them with knowledge right this moment that can be utilized to make extra knowledgeable advertising choices tomorrow. To say that so much goes into, and rides on, our flagship report can be an understatement.”
Every year, we publish with the intention of constructing it higher than the earlier iteration. Our focus is to make the findings impactful, concise, and actionable.
Whereas incomes the eye of our friends is one thing we hope to earn, actually, we set out with the aim of bettering the circumstances of B2B entrepreneurs and professionals the world over.
We should additionally share our thanks with the oldsters who deliver this report back to life every year: Marissa Wolfgang, Bao Lengthy Liu, Jon Steiert, David Fortino, Dan Frignito, and Chris Kohler. Every of those professionals performs a vital function within the manufacturing of the report which can’t be ignored. Thanks all a lot!
Making ready for NetLine’s 2023 Content material Consumption Report
As we put together for the discharge of our 2023 Content material Consumption Report, we needed to pause and say thanks to the B2B neighborhood.
Successful an award is improbable, actually, however we’re extra appreciative that you just discover our work significant.
We’re desperate to get the seventh version to you and listen to what you discover most impactful.
