The Hans Brinker Hostel in Amsterdam has launched its newest commercial, paying homage to none aside from itself. Working with DDB Amsterdam and 180 Amsterdam, ‘The Notorious’ is a marketing campaign that sheds mild not on the hostel however its visitors.
To correctly perceive the context behind The Notorious, one should take a step again into Hans Brinker’s previous. Constructed as early because the thirteenth century, the hostel solely boomed into recognition within the Seventies. A number of years later within the 90s, the institution started working adverts declaring itself as ‘the worst resort on this planet’.
Though the puzzling assertion made travellers assume twice about reserving a keep, it was efficient sufficient to win awards on the Effies and Cannes Lions. Persevering with its legacy of infamy amongst all of the accommodations on this planet, The Notorious attributes its infamous picture to its visitors.
‘The Notorious’ by Hans Brinker
The marketing campaign video begins with a pathway of puddles and the narration: “Within the resort enterprise, a spot is barely as well-known as its visitors make it.” Trailing upwards from the bottom is a girl mendacity on a mattress in crumpled garments and an odd helmet. The narrator introduces the girl as Kate, final evening’s celebration finisher and starter.
The following scene options Pedro, a visitor who sways down the hallway to his room. Because the digicam pans out, he’s seen pantsless and solely in his underwear. The narrator shares that Pedro’s mantra is “Why be revered while you might be remembered”, to which he falls gracefully into his room as quickly because the door unlocks.
Lucas, the third visitor, seems to be spooked as he sits along with his arms round his knees on a decrease bunk mattress. He stares at one thing in entrance of him – a llama standing calmly between two bunk beds. “With visitors like these, it’s no shock folks name us well-known. Or maybe higher mentioned, notorious,” finishes the narrator because the animal exits the room. “And that’s simply how we prefer it.”
Apart from a brand new marketing campaign, Hans Brinker has unveiled a recent web site look and company identification. The web site options the identical visitors in The Notorious, plus obscure but alluring critiques that create a way of curiosity. Different activations will comply with quickly to inform all the Hans Brinker story.
