Autumn leaves are falling. Pumpkin spice lattes are brewing. Scary films are taking part in. The magic of spooky season is within the air and it’s time in your model to get in on the enjoyable.
On this article, we’ll unearth trending Halloween 2022 hashtags and the way your model can create a creepy marketing campaign to bolster your bigger social media technique.
Maintain studying (in the event you dare).
Halloween is bewitching social media customers
Within the U.S., virtually everybody celebrates Halloween. About 93% of People plan to have fun in 2022.
For some, Halloween is a minor vacation meant for consuming sweet and dressing up. For others, it’s greater than a vacation. It’s a way of life.
Social media is the place everybody from informal celebrants to spellbound fanatics go to search out the most recent Halloween inspiration, aesthetics, tendencies and occasions. In accordance with our knowledge, the months main as much as this yr’s Halloween season have seen year-over-year progress on social. Particularly, August 2022 noticed a 66.23% improve in engagement quantity from August 2021.
Halloween hashtags on Instagram, Pinterest, YouTube and Twitter drive content material discovery. Manufacturers can use Halloween tags to faucet into conversations their group is having on social.
Widespread Halloween hashtags for the 2022 spooky season
We turned to Sprout Social’s Superior Social Listening instrument to search out out which hashtags individuals are sinking their enamel into this Halloween. Use this listing to encourage your content material this yr.
1. #Halloween and #Halloween2022
Our knowledge from September 1-22, 2022, revealed hashtags like #Halloween and #Halloween2022 are main in recognition.
#Halloween was the commonest with over 466,000 engagements and 778,206,312 potential impressions throughout social platforms.
These hashtags are used on quite a lot of posts, from occasion and giveaway bulletins to Halloweencore ornament inspiration. Their simplicity and prominence means they’re an ideal match for manufacturers of all types.
Beware: with such excessive quantity, it is likely to be tough to search out the precise viewers with these hashtags alone. Pair them with area of interest hashtags related to your services or products for greatest outcomes.
2. #HalloweenCostume
Costumes are a vital a part of Halloween. Whether or not you’re a fan of basic costumes like witches and zombies or popular culture and humor-inspired seems to be, social media is house to the very best inspiration and DIY tutorials.
In accordance with our knowledge, #HalloweenCostume and #PerfectGroupHalloweenCostumes are the main costume-related hashtags.
Hashtags like #Handmade, #Classic and #ShopLocal are additionally in style when mixed with #Halloween. Use them to assist describe your content material and assist different year-long social initiatives.
Retailers, make-up manufacturers and craft shops sometimes have the very best use instances for costume hashtags.
3. #Autumn and #Fall
Halloween is synonymous with autumn coziness. Crunchy leaves. Fall flavors. Chunky sweaters. Scary film marathons.
#Autumn and #Fall are in style hashtags that enhance Halloween content material. You will discover them on way of life posts that assist viewers get within the spooky season spirit and summon the magic of nostalgia.
Does your model launch a seasonal autumn line? May you incorporate your merchandise right into a Halloween aesthetic? If that’s the case, think about using #Autumn and #Fall with #Halloween in your put up.
4. #Spooky
What would Halloween be with out thrills? Slasher villains, haunted mansions and supernatural entities are the cornerstone of the horrific vacation.
Hashtags that borrow from Halloween’s spooky origins are in style for selling movies/exhibits and sharing memes/artwork.
#Spooky and #MichaelMyers are the most well-liked scary tags.
Use tags like this when your content material is supposed to shock (and petrify) your viewers.
5. #HalloweenNeeds
Individuals flip to social media for Halloween how-tos. They wish to discover ways to put collectively char-boo-terie cheese boards, fall bucket lists and Halloween film marathons.
Strive filming an academic video in your followers and use in style hashtags like:
- #HalloweenNeeds
- #Pumpkin
- #TrickorTreat
- #CodeOrange
High Halloween hashtags manufacturers use to conjure vacation spirit (and tricks to create your personal)
Listed below are some distinctive, hair-raising Halloween hashtag marketing campaign examples that may go away you entranced.
#31NightsofHalloween
Twenty-four years in the past, 31 Nights of Halloween premiered on Fox Household (now referred to as Freeform) and was an instantaneous success. The TV particular broadcasts family-friendly Halloween films each evening in October.
The hashtag #31NightsofHalloween and the associated Twitter account have been born on social media in recent times. They’re utilized by the community and its many followers to hype up the seasonal programming block.
Freeform’s on-line group engages with #31NightsofHalloween with unparalleled enthusiasm—from sharing their like to creating memes to creating academic assets.
Our knowledge reveals #31NightsofHalloween discovered large progress from 2020 to 2021, together with a 177% improve in complete quantity and a pair of,099% improve in potential impressions.
To seize the genius of the 31 Nights particular, go all in on seasonal holidays which might be vital to your group. Create your personal annual occasion, problem or giveaway to entertain your viewers. Make sure to incorporate a branded hashtag to assist generate buzz.
#HandmadeWithJOANN and #Halloween
JOANN Materials is the vacation spot for supplies it is advisable make home made costumes and residential decor. They use #HandmadeWithJOANN to show their followers the right way to make blankets, wreaths and extra. Throughout October, they concentrate on Halloween on TikTok, Instagram and Fb.
They pair all their #HandmadeWithJOANN content material with #Halloween to repurpose one in all their tried-and-true tags for spooky season.
Take a cue from JOANN Materials by pairing Halloween and branded hashtags collectively. Not solely will you enhance your attain, you’ll additionally zero in on probably the most engaged viewers.
#BringOnTheCandy
Final yr, Crest launched their #BringOnTheCandy giveaway. Though Halloween might not look like the time to be interested by oral healthcare, Crest discovered a novel angle for his or her model. Crest reminded folks to care for their enamel throughout the Halloween season.
Even when Halloween isn’t a pure match in your model, is there a method you may incorporate it into your technique that feels true to your identification? Don’t be afraid to suppose outdoors the field and stand out from the group.
Halloween hashtags are greater than only a bunch of hocus-pocus
Because the Halloween mayhem continues to develop, social customers can’t get sufficient of spooky season content material. Now that which hashtags are trending and the right way to create your personal, plan a content material technique you may hold your broom on.
Keep in mind to work in the direction of your general social targets by incorporating hashtags which might be related to your viewers, model and distinctive seasonal choices.
Wish to brush up on methods in the present day’s manufacturers are utilizing hashtags to their full potential? Learn: What’s hashtagging and the right way to use it successfully.
