Gross sales enablement is the continual, cross-functional effort to equip a gross sales group with the content material, assets, and help it must make extra gross sales.
In massive enterprises, gross sales enablement could also be a formalized apply with workers devoted to the trigger. For small or medium companies, nonetheless, gross sales enablement may be a extra informal effort to maintain feeding the ever-hungry gross sales machine.
Video is without doubt one of the greatest methods to considerably—and sustainably—help your gross sales staff for various causes:
1. Video is extra partaking.
Greater than half of all viewers will watch a video to the top. (How many individuals are studying your white papers?)
2. Video makes complicated concepts straightforward to know.
Animation makes essentially the most of visible pondering to talk summary ideas with readability.
3. Video is definitely customized.
Gross sales movies could make significant connections when tailor-made to the distinctive wants of every lead.
With animated gross sales video manufacturing, you may convey the ability of video into your gross sales group with out the prices of conventional live-action video. Get impressed by these 4 concepts for utilizing video as a gross sales enablement device:
Animated Gross sales Video Manufacturing Concepts
1. Gross sales Introduction Movies
With video, salespeople can domesticate a private reference to their prospects, even earlier than the primary name. On this instance, “Brad”—a gross sales growth consultant for the fictional firm, Zodio—makes use of video to introduce himself in an genuine and personable means. By introducing ourselves with a extra human contact, we will construct belief in leads.
Pull this video into any current Vyond account to get a head begin by yourself intro video. (Brad isn’t actual, so you may completely copy his work with out him figuring out.)
2. Account Growth & Upselling
Video is a enjoyable and dynamic medium for convincing your most loyal prospects to increase their account. When outfitted with template movies just like the one above, members of your gross sales staff can upsell their purchasers in a compelling and fascinating means. This video is a good instance of delight prospects utilizing animation. (Maintain an eye fixed out, too, for its use of live-action webcam footage!)
You’ll be able to load this gross sales pitch video into any current Vyond account to make use of it as a customizable template.
CUSTOMIZE THIS SALES PITCH VIDEO
3. Video to Exchange PowerPoint Displays
When it comes time to seal the deal, most gross sales groups are nonetheless utilizing static PDF variations of PowerPoint shows designed for the massive display. Minimize via the noise and interact prospects by sharing necessary data in a extra dynamic means. Above, we will see simply how simply a presentation template might be tailored for video after which tailor-made to the shopper with one thing so simple as a brand new voiceover monitor.
If you have already got a Vyond account, you may use this gross sales video presentation to create templates in your personal gross sales staff.
CUSTOMIZE THIS SALES PRESENTATION VIDEO
4. Create Coaching Movies for Gross sales Enablement
Gross sales enablement is as a lot about coaching as it’s about content material growth. With bite-sized microlearning movies, you may prepare your gross sales staff on CRM programs, product information, and important expertise like telephone etiquette. Coaching movies just like the one above are nice for tackling single matters, constructing the groundwork for a complete gross sales coaching program over time. This video additionally reveals how animation permits for customized characters that higher mirror your staff.
Able to give it a go? The video above is one among a number of templates that Vyond customers can adapt into their very personal coaching movies.
With Vyond, Gross sales movies are as straightforward as 1-2-3.
Assist your Gross sales staff seal the cope with Vyond: the main gross sales enablement video platform for do-it-yourself animation. Vyond makes it straightforward for anyone to create their very own animated movies. With its sturdy staff collaboration options, Vyond Studio permits you to ship gross sales movies that scale by empowering Gross sales to personalize, customise, and fine-tune content material themselves. Create your first animated video in the present day with a free 14-day trial of Vyond.
