Gross sales and Advertising Alignment Stays a Main Problem
Shut alignment between gross sales and advertising and marketing is doubtlessly the best alternative for enhancing enterprise efficiency right now. But at most organizations, gross sales and advertising and marketing are nonetheless working in separate silos, and are sometimes working at cross functions. Solely 10% of organizations surveyed reported passable alignment and optimally efficient communication between these two groups.
The Good thing about Alignment
When gross sales and advertising and marketing groups absolutely embrace a partnership to search out, nurture, and develop advertising and marketing leads, this analysis demonstrates a larger chance for general success. It’s clear that each groups must often talk and optimize their efforts. Each must agree on widespread definitions of the method and revisit them as wanted for ongoing modifications.
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