Since 2015 Google has been serving lighter-weight and thus faster-loading internet pages over Internet Mild to some gadgets that simply haven’t got the velocity or capabilities to load the heavier model of the web page. Properly, that’s now performed; Google retired Internet Mild.
Google posted the information on December nineteenth over right here saying “Eliminated the Internet Mild documentation and retired the Internet Mild person agent. We launched Internet Mild to allow us to serve sooner, lighter pages to folks looking out on entry-level gadgets. Whereas this characteristic has labored as supposed and enabled broader entry to the richness of the net, elevated affordability of extra highly effective smartphones has diminished the necessity for such performance. We stay dedicated to evolving and refining the Search expertise to satisfy the altering wants of our customers.”
Internet Mild was Google’s methodology to point out sooner, lighter pages to folks looking out on gradual cell purchasers. Google transcoded internet pages on the fly right into a model optimized for gradual purchasers, in order that these pages load sooner whereas saving knowledge. This expertise is what Google referred to as Internet Mild. Google stated that Internet Mild pages protect a majority of the related content material and supply a hyperlink for customers to view the unique web page. Our experiments present that optimized pages load 4 occasions sooner than the unique web page and use 80% fewer bytes. As a result of these pages load a lot sooner, we additionally noticed a 50% improve in site visitors to those pages.
John Mueller of Google stated on Mastodon, “It is fairly cool to see these sorts of options turn out to be pointless. Websites have gotten a ton higher (thanks in a big half to work by web site homeowners, builders, SEOs, and so on) & Web entry too. There’s all the time room for enchancment, and it is value watching out for regressions too.”
Properly, that’s now gone. Google retired the Internet Mild person agent, referred to as googleweblight and eliminated the assistance docs on Internet mild. Here’s a screenshot of that doc:
Simply an FYI, Internet mild had no influence on Google rankings.
Discussion board dialogue at Twitter.
