Google has retired Internet Mild, Google’s mechanism to serve pages and content material quicker, utilizing a extra light-weight model of that web page, to these with slower web connections. Google mentioned, “whereas this function has labored as supposed and enabled broader entry to the richness of the net, elevated affordability of extra highly effective smartphones has diminished the necessity for such performance.”
What was Internet Mild. Google launched Internet Mild in 2015 as Google Lite, which was designed to assist these with gradual cell connections on their search outcomes web page. Google would take the web page, take away lots of the heavier photos and media and simply present the searcher the textual content of the web page. In 2018, Google even added a Search Console filter to see what pages had been being served over Internet Mild.
Google’s message. As famous above, Google mentioned, “We launched Internet Mild to allow us to serve quicker, lighter pages to folks looking on entry-level gadgets. Whereas this function has labored as supposed and enabled broader entry to the richness of the net, elevated affordability of extra highly effective smartphones has diminished the necessity for such performance. We stay dedicated to evolving and refining the Search expertise to fulfill the altering wants of our customers.”
Internet gentle person agent retired. With this information, Google retired the person agent for Internet Mild named “googleweblight.” So you need to not see this person agent displaying up in your log information.
Documentation eliminated. Google has additionally eliminated the assistance documentation for internet gentle, so the one approach to entry the docs is to go to the Wayback Machine.
Why we care. Plenty of publishers weren’t large followers of Internet Mild as a result of some felt it resulted in much less income or no income. Plus, publishers don’t like when their internet pages and content material don’t look as they anticipate. In any occasion, this function has been retired going ahead.
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About The Creator
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming staff for SMX occasions. He owns RustyBrick, a NY primarily based internet consulting agency. He additionally runs Search Engine Roundtable, a preferred search weblog on very superior SEM matters. Barry will be adopted on Twitter right here.
