Google Search has a function named “situations” that exhibits you when an occasion occurred annually in historical past. So should you run an occasion yearly, Google could present the situations of these occasions over time in Google Search.
Khushal Bherwani first noticed this and posted an instance on Twitter who confirmed this for a question on [international kite festival] – I can replicate it however right here is the end result:
Clicking on every end result will deliver you to a revised and refined question with the date and identify of the occasion.
Google can even present this in a extra data panel-formed interface.
Listed here are extra examples:
@b4k_khushal & @rustybrick I’ve seen Cases” carousel for the primary time on cell SERP. pic.twitter.com/C1upqfNMQl
— Anuj thaker (@Anuj_Thaker03) January 8, 2023
I do surprise if this is able to work for conferences, like SMX Superior, that repeat yearly?
Discussion board dialogue at Twitter.
Replace: One other instance:
Very cool, I am seeing this for some occasions, like conferences (see screenshot beneath) -> Google Search Cases, For Recurring Occasions & Festivals
Good catch by @b4k_khushal https://t.co/ra0ZzZXy96 by way of @rustybrick pic.twitter.com/HqQFaJLaR0
— Glenn Gabe (@glenngabe) January 10, 2023