Google’s John Mueller mentioned that in the event you make your content material creation choices based mostly off of key phrase search quantity lists, then these items of content material will probably be mediocre, at finest. John mentioned on Twitter “do not deal with key phrases & “search quantity” lists like this, they’re going to lead you into mediocracy.”
What John is saying is that in case you are on the lookout for content material concepts and use base them on an inventory of key phrases that present excessive search quantity, then the content material doubtless will not be adequate to rank properly in Google Search. In brief, write content material which you could write one thing superior about, and don’t pressure your writing based mostly on what persons are trying to find – particularly if you do not know the subject tremendous properly.
John added, “seeing an inventory like that as a goal for content material makes me fear that you simply’re not going to get loads out of your work, or that your work goes to be fairly superficial.” He mentioned “I would search for subjects that match your experience & ardour. The place are you able to contribute that is not already coated by a number of others, and achieve this in ways in which present one thing new & helpful? Do not deal with key phrases & “search quantity” lists like this, they’re going to lead you into mediocracy.”
Listed here are these tweets:
@JohnMu Please are you able to write on these subjects individually with out coping with Key phrase Cannibalization? pic.twitter.com/GNnMaPvZ8g
— KINGSLEY KUMI🇬ðŸ‡ðŸ‡ºðŸ‡¸ (@chatwithking) October 26, 2022
I would search for subjects that match your experience & ardour. The place are you able to contribute that is not already coated by a number of others, and achieve this in ways in which present one thing new & helpful? Do not deal with key phrases & “search quantity” lists like this, they’re going to lead you into mediocracy.
— johnmu: nothing is everlasting, use 302 at all times 💫 (@JohnMu) October 26, 2022
Discussion board dialogue at Twitter.
