As we method the Google Analytics 4 migration deadline, Google Advertisements Liaison, Ginny Marvin reminds advertisers that some “advertisers may see a major efficiency impression” of their advert campaigns if they don’t migrate.
Ginny wrote this on Twitter, first speaking concerning the Google Analytics 4 deadline, saying “the GA4 deadline is quick approaching. Common Analytics properties will cease processing new knowledge on July 1.” Ginny added, “meaning new knowledge will cease flowing from UA properties into Google Advertisements which may considerably impression marketing campaign efficiency.”
The GA4 deadline is quick approaching.
UA properties will cease processing new knowledge on *July 1*.Meaning new knowledge will cease flowing from UA properties into Google Advertisements which may considerably impression marketing campaign efficiency.
— AdsLiaison (@adsliaison) March 23, 2023
Later, Scott Redgate requested about that, saying “for advertisers who’re at the moment pulling in conversions from UA, and do not improve, spend in campaigns like PMAX will drastically lower if goal ROAS/CPA is ready (as system will not detect any conversions). That would probably have large implications for Google’s income?”
For instance 20% of advertisers do not migrate, and half of their spend is on campaigns like PMAX with ROAS set. Google ready for a ten% haircut to top-line income?
— Scott Redgate (@sredg8) March 23, 2023
Ginny responded to this saying, sure, it could. “Advertisers may see important efficiency impression if their conversion bidding continues to be set to UA after July 1. We encourage clients emigrate on their very own now to make sure every part is correctly transferred to GA4,” she wrote.
Advertisers may see important efficiency impression if their conversion bidding continues to be set to UA after July 1. We encourage clients emigrate on their very own now to make sure every part is correctly transferred to GA4.
— AdsLiaison (@adsliaison) March 23, 2023
So that you higher migrate to GA4 by July 1, earlier than it impacts your Google Advertisements efficiency.
Discussion board dialogue at Twitter.
