Google’s taking a brand new strategy to its newest Black-owned Friday promotion, with the search big teaming up with Ludacris to launch a brand new track, with a music video that featured a spread of shoppable merchandise, all sourced from Black-owned companies.
The video options greater than 100 merchandise, from over 60+ Black-owned companies, whereas it additionally highlights enterprise house owners, creators, athletes and extra.
There’s additionally an interactive model of the video clip, with viewers in a position to information Ludacris on his journey by way of the assorted choices.
It’s primarily influencer advertising and marketing on the grandest scale, with Ludacris serving to to boost the profile of the promotion, and shine a highlight on these associate manufacturers.
Which, actually, is what most platforms at the moment are attempting to facilitate. Not essentially with Grammy Award-winning artists, however by way of the supply of latest instruments and processes which allow manufacturers to showcase their merchandise throughout the video clips of common creators, which may grow to be the subsequent large development in digital commerce.
That’s a part of the live-stream commerce push, offering a way to facilitate reference to common creators, whereas additionally merging that with direct shopping for choices, which has confirmed to be a successful components for driving gross sales in Asian markets.
It hasn’t caught on with western consumers in the identical approach but, however when big-name stars speak, many shoppers hear, and the capability to truly tune in, in real-time, could be a large driver in prompting client motion.
Which can be what Google’s hoping to drive with this push. And it’ll definitely get consideration.
Now you simply must faucet into your networks to hyperlink up with your personal celebrity-led marketing campaign alongside related traces.
