Google is experimenting with displaying blue badge icons and labels on sure search adverts for advertisers who’ve been verified by Google Adverts. The blue label incorporates a blue circle with ridges and a checkmark inside it. That is a part of Google’s ongoing advertiser verification program, and it seems that the corporate is now testing the usage of small blue checkmarks for verified advertisers.
Noticed within the wild. Khushal Bherwani first noticed the badge on Twitter.
Why we care. Verification badges can improve manufacturers credibility and trustworthiness with potential clients. When customers see the blue badge, they know that the advertiser has been verified by Google, which signifies that the advertiser has met sure necessities for promoting on the platform. This might help customers really feel extra assured in clicking on the advert and probably making a purchase order or taking one other desired motion.
Moreover, the blue badge might help the advert stand out from different adverts that shouldn’t have the badge, probably resulting in larger click-through charges and conversions.
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In regards to the creator
Nicole Farley is an editor for Search Engine Land protecting all issues PPC. Along with being a Marine Corps veteran, she has an intensive background in digital advertising and marketing, an MBA and a penchant for true crime, podcasts, journey, and snacks.
