Google Advertisements despatched out emails on Friday to advertisers of a change coming to its insurance policies beginning in October 2022. The change says that in case your locations comprise advert experiences that don’t conform to the Higher Advertisements Requirements then the advert shall be disapproved.
I believe this was despatched to all advertisers as a result of I acquired numerous notifications from SEMs about this. The e-mail reads with the topic line “Google Advertisements Coverage Replace – Vacation spot Necessities Coverage.”
In October 2022, the Vacation spot necessities coverage shall be up to date to incorporate a brand new coverage requiring advert experiences on locations to adapt to the Coalition for Higher Advertisements’ Higher Advertisements Requirements. Locations containing advert experiences that don’t conform to the Higher Advertisements Requirements shall be knowledgeable by way of the Advert Expertise Report, and any adverts that result in such locations shall be disapproved.
For extra details about the kinds of disallowed advert experiences, please go to the Coalition for Higher Advertisements web site. For extra info on the Advert Expertise Report, please go to the Net Instruments Assist Heart or Advert Expertise Report Discussion board.
We are going to start implementing the coverage replace in October 2022.
Our data present that this coverage change could have an effect on your account. Please take away any disallowed advert experiences earlier than October 2022. Thanks in your cooperation.
Sincerely,
The Google Advertisements Staff
Here’s a screenshot of this electronic mail that I acquired (click on to enlarge):
Discussion board dialogue at Twitter.
