Do you know that at Universum, whereas we’re well-known for our annual expertise survey, we’ve additionally reached greater than 25 million distinctive expertise in 126 international locations within the final 12 months by extremely focused social media campaigns for our shoppers headquartered within the EMEA area?
We do Recruitment Advertising and marketing primarily based on knowledge
That’s proper.
The above are Meta-owned platform (Fb and Instagram) numbers solely. After all, we additionally run campaigns on LinkedIn, Snapchat, Reddit, Google Adverts, and TikTok, to call however a number of. The important thing? Combining distinctive expertise attributes, thrilling content material, and particular focusing on measures.
We’re sharing these numbers with you, as a result of our devoted staff right here at Universum, has been working tirelessly at constructing, optimising, and reporting on shopper campaigns whereas enhancing even additional in 2022 by reaching 10% extra expertise than in the identical interval final 12 months.
All whereas Meta has greater than 3 million lively advertisers (Earthweb Statistics, 2022), all combating on your goal teams’ consideration!
We name this devoted staff that’s in command of the sensible recruitment advertising campaigns, the Activation staff.
They’re those crafting stunning employer manufacturers and bringing them to life, and advising 𝘍𝘰𝘳𝘵𝘶𝘯𝘦 500 corporations about their subsequent moved on social media.
Whereas we can’t wait to see what 2022 and the subsequent years have in retailer for us, we determined to current you a few of the staff members.
Kerstin Tscherring, the World Supply Product Supervisor interviewed her closest working colleague.
Allow us to introduce you to one among our Activation EMEA Superstars, Valeriia Madudina ⭐
Valeriia joined Universum as a Digital Advertising and marketing Specialist a few 12 months in the past and has since run a large number of profitable campaigns for our international shoppers, reaching hundreds of thousands of expertise worldwide. She ensures she stays on observe with the most recent social media traits, that are evolving at lightning pace. Kerstin sat down along with her to speak in regards to the secret to her success.
Frequent recruitment advertising problem
The entire corporations – massive or small – we work with are distinctive. Have they got a standard problem relating to recruitment advertising?
Although we work with shoppers in fully completely different niches, and it will appear that they’ve little or no in frequent, they’re all united by one purpose: to draw the best expertise utilizing the best social media channels.
What makes an Employer Model stand out?
Tens of millions of individuals use social media every day for fully completely different functions: leisure, purchasing, chatting with mates, searching for a job, and so forth. You will need to perceive that the competitors for consideration is large, so use the correct mix of advert channels, advert codecs, in addition to a direct message that can be clear to your viewers from the start.
What has been your largest studying thus far?
Working in digital advertising won’t ever bore you! To ship one of the best outcomes, we have to recurrently monitor traits, work together with promoting platforms, check completely different creatives and techniques, analyse outcomes, research the psychological portrait of the audience, and way more – all this stuff give me plenty of vitality!
Work apart – please inform us one thing that makes uniquely you.
I really like private improvement and I all the time search new methods to enhance non-work-related abilities in my spare time. At the moment, I’m learning Swedish.
We’d fortunately make it easier to uncover our Social Media Campaigning capabilities and would like to study extra about what you might be planning when it comes to Employer Branding Activation, this 12 months and past. We’re trying ahead to additional enhance our recruitment advertising ways on your firm’s want. Please get in contact!
Do you might want to enhance your Employer Branding content material?
Utilizing a data-driven strategy coupled with our distinctive expertise focusing on methodology, Universum assist employers develop and talk related and fascinating employer model content material.
