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Goal is making bedtime magical with new Disney and Marvel collections by Pillowfort. That includes over 50 objects, these collections mix beloved characters with Pillowfort’s signature design, creating bedrooms the place children can dream of heroic adventures and royal splendour.
“The addition of the Disney Princess and Marvel collections into our Pillowfort line combines the ability of two manufacturers customers like to create actual pleasure at an unimaginable worth for his or her households,” stated Jill Sando, Goal’s Govt Vice President and Chief Merchandising Officer of Attire & Equipment, House and Hardlines. “On this only-at-Goal assortment, we’re bringing the magic of Disney Princess characters and Marvel Tremendous Heroes to children’ bedding and decor in a completely Goal approach — delivering unimaginable design and high quality merchandise that oldsters can belief at superb costs they gained’t discover wherever else. The merchandise are so enjoyable and joyful — it’s all the things tens of millions of individuals love about Disney, Marvel and Goal.”
In response to Braden Dent, Vice President of Retail Gross sales & Advertising, Disney Client Merchandise, “The Pillowfort collections that includes Disney Princess and Marvel character designs combine the enduring storytelling of Disney Princess characters and Marvel Tremendous Heroes into on a regular basis household life, providing these beloved manufacturers at an accessible value level.” Dent additional said, “This assortment exemplifies how Disney brings its beloved manufacturers into significant, on a regular basis moments for followers and customers.”
The Disney and Marvel collections for Pillowfort
Launched in 2016, Pillowfort affords a whole lot of inexpensive mix-and-match items that assist households create inspiring areas that may final and develop with their kids. The Disney Princess and Marvel collections develop on this goal with greater than 50 whimsical, charming children’ bedding and decor objects — with most beneath $30.
The assortment of character-inspired hooded blankets ($25), figural dolls and pillows ($20), plus sheet units, quilts and even glow-in-the-dark comforters (all beneath $65) are available in mushy colors with a up to date, storybook really feel. The inclusive vary of characters contains Disney princesses like Ariel, Belle, Cinderella, Moana and Tiana, and Marvel Tremendous Heroes corresponding to Black Panther, Captain America, Hulk, Iron Man and Spider-Man.
The Disney and Marvel collections have been designed with enjoyable and performance prime of thoughts. Merchandise function high quality supplies and considerate particulars like pillows that do double obligation as make-believe play equipment — for instance, a baby can put their very own hand contained in the pillow formed just like the Hulk’s fist for enjoyable pretends play, and the blankets function hoods that mimic the character’s head or hair, to make the kid really feel like their favorite Disney Princess character or Marvel Tremendous Hero.
Store the total vary on Goal.com now, and in Goal shops by late April.
Increasing Excellence: Goal’s Evolution in Owned Manufacturers
Goal’s owned model technique revolves round providing high-quality, guest-centric merchandise at an distinctive worth. With over 40 owned manufacturers producing $30 billion in annual gross sales, Goal leverages its industry-leading design staff to evolve its product assortment primarily based on shopper wants repeatedly. A latest instance is the Pillowfort assortment, that includes unique Disney and Marvel-themed children’ bedding. This marks the primary of three Disney collaborations in 2025, with Cat & Jack and Cloud Island collections for teenagers’ and child attire and equipment to observe.
Goal’s Years-long Relationship with Disney
Goal and Disney have a artistic, years-long relationship that has introduced magic to Goal buyers. Just a few examples embody the Disney retailer at Goal, a “shop-in-shop” in-store and on-line expertise that brings Disney toys, video games, attire and equipment to Goal buyers; a collaboration with Marvel Studios’ “Black Panther: Wakanda Eternally;” and the Disney100 Retro Reimagined assortment — an unique, limited-time assortment of retro Disney toys and different merchandise, in celebration of Disney’s a centesimal anniversary in 2024.
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