Spooky season is upon us! With Halloween across the nook, it’s time to refresh ASO methods all world wide and provides them a style of seasonality. Halloween is a superb alternative to spice up installs and get inventive with app visuals.
Reap the benefits of seasonality
Huge seasonal occasions are an effective way to enhance your conversion fee and enhance installs. Every area or nation may have its personal celebrations, so watch out about which occasion you’re implementing and the place.
Seasonality could be a actual push. With Halloween coming subsequent week, there’s a whole lot of enjoyable available with visuals.
Halloween is a celebration with a powerful visible identification, there’s a whole lot of lore (and a few of it could fluctuate from nation to nation) however yow will discover a monster that may assist you together with your conversion fee.
Having seasonal visuals (each inside and out of doors of the app shops) reveals viewers that you just’re conserving your app or recreation updated. Much more, it’s proof that your product has been not too long ago up to date.
It’s also possible to attraction again outdated customers by exhibiting them new content material. Seasonality, particularly for Halloween is an enormous occasion for video games however you can too have some enjoyable with app creatives. Nothing is forbidding you from making an attempt out Halloween-themed icons and screenshots, one other option to present that the app is lively and that issues are taking place.
For video games, good seasonalized property (even higher with precise seasonal components within the video games) might help get featured in one of many thematic collections of the App Retailer and the Play Retailer. Growing the visibility of your app and drawing in new customers.
Begin together with your icon however don’t cease there
Step one for good Halloween app visuals is the icon. It’s the very first thing customers will see on the app shops and the one factor that will make them click on to seek out out extra. A seasonal icon is a must have.
Not solely can it enhance natural downloads instantly within the shops, however it might additionally inspire gamers to select up your recreation once more with the brand new icon on their residence display.
PREQUEL’s Halloween icon from a earlier 12 months is unmistakable. There are lots of methods to create a Halloween-esque icon to your app or recreation. The secret’s to make use of components that may remind folks of Halloween. add some orange and black, a pumpkin, or a ghost, and make it match together with your model.
Simply Dance for instance opted for a vivid orange background and black Halloween components that rapidly remind the consumer of Halloween. Their brand stays unchanged, and nonetheless recognizable.
Animal Crossing opted for a extra discreet model. The Jack-O-Lantern (which can be a seasonal character of the sport) is positioned amongst different characters, simply sufficiently big to be simply noticed. However the principle coloration appears to be inexperienced, with touches of oranges and purple via characters and leaves which present a seasonality extra centered on Fall than Halloween in itself.
Idle Pet Shelter went all in with a design that showcases all key components of Halloween: a darkish background with a full moon, bats, a witch’s hat and broom, and a pumpkin! That is the Halloween spirit!
As soon as your Halloween icon is prepared, don’t overlook the remainder of your creatives! Having a fantastic Halloween icon is an effective step, nevertheless it’s solely the primary one. If the remainder of your creatives shouldn’t be seasonalized, it might create cognitive dissonance and confusion.
Take a look at Hero Bump and Ragnarok Labyrinth, they’ve Halloween-themed screenshots and poster frames however nothing for the remainder of the creatives. In Hero Bump’s case, the preview video’s poster body is Halloween-themed however in case you click on on the play button it’s simply their common preview video with no signal of Halloween wherever, which is complicated and should deter customers from downloading. On their product web page, solely the screenshots are Halloween-themed.
Your product web page must be a seamless expertise, and that works for seasonality as effectively.
Don’t cease at ASO
Whereas ASO is step one of excellent seasonality, it’s not the one place the place you’re showcasing your recreation’s advertising inventive. Seasonality is an effective way to draw new customers nevertheless it additionally helps with present and former customers. With in-app occasions and LiveOps, you possibly can present former customers that there are thrilling issues taking place inside your app. And together with your social media presence, you possibly can maintain your present customers .
Not solely that however ensuring your UA campaigns’ visuals are additionally seasonal, could be a nice added worth. Initially, it’ll persuade customers to obtain your app, since you are matching what they’re at the moment on the lookout for. And it’ll match your app product web page.
Seasonality is not only a option to achieve new followers organically, you possibly can implement it into your app campaigns to drive conversions and even create interplay together with your customers in your social media.
Subway Surfers’ seasonality is all the time a fantastic instance
Subway Surfer is an iconic cell recreation that’s superb at seasonality. For this 12 months’s Halloween celebration, they’ve produced a complete array of matching visuals. For October, Subway Surfers will run via Mexico as a mixed celebration of Halloween and Dias de Los Muertos.
Subway Surfers’ new icon clearly leans on each themes. The spray can is Halloween’s orange and the pumpkin on the character’s hat is clearly one other clue. The purple hues within the background are additionally contributing to your complete factor (purple being a part of Halloween’s coloration scheme).
The most effective a part of Subway Surfers’ seasonality is that the screenshots are matching the icon, making a seamless expertise all all through the product web page.
Subway Surfers’ seasonal occasions will not be simply ASO, but in addition in-game occasions. With new collectible characters and surfs that keep clearly within the theme, it’s a fantastic consumer expertise. Even the preview video is themed.
It doesn’t cease there, even their social media presence is following the theme.
Which means customers, wherever they discovered Subway Surfers may have the identical expertise. Throughout holidays and occasions, reminiscent of Halloween, cell gamers are inclined to wish to play a recreation that matches with actual life.
It is a nice option to win over gamers who have been simply on the lookout for an informal Halloween recreation and would possibly keep longer even after the sport modifications again to its unique (or subsequent) theme.
Some ideas that can assist you get your spook on:
- Begin getting ready upfront. You have to to supply new creatives and it takes time.
- Don’t cease on the icon, solely having a seasonal icon and common creatives might influence conversion negatively whereas having the primary screenshots seasonalized as effectively can go a great distance
- Don’t cease at your product web page, make the most of different ASO instruments like in-app occasions and LiveOps
- Use Halloween’s coloration scheme: orange, inexperienced, purple, and black
- Use a darkish background in your static photographs
- Add some key Halloween-esque components like witches, pumpkins, spiders and spiderwebs, and many others.
Marine Nozerand
Hello there, I am Marine (she/her), I am a Content material Supervisor at Apptamin. Apptamin is a inventive company specialised in app movies (video advertisements, app retailer movies, and many others.).
