Geely Formally Expands to Australia and New Zealand

March 12, 2025

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Geely Auto has formally launched its model and the next-generation Geely EX5 SUV in Australia and New Zealand. This growth completes Geely’s presence throughout 5 continents, supported by a powerful community and various product lineup.

Geely EX5 Debuts in Australia and New Zealand

The milestone of coming into the Australia and New Zealand (ANZ) market has solidified Geely’s international presence, demonstrating that Geely has leapt ahead to a brand new chapter of the globalisation course of. Sooner or later, the corporate will deal with deepening the distribution channel and constructing systematic aggressive benefits. Geely Auto Group’s CEO, Jerry Gan, talked about, “2025 is the beginning of the Geely 2030 Imaginative and prescient. By the tip of the 12 months, Geely will enter the UK, Brazil, South Africa and different markets and add greater than 300 new gross sales and repair retailers to attain 1100+ channels within the worldwide market”.

The corporate is dedicated to its branding mission of “creating a wise mobility expertise that exceeds person expectations”, incomes belief from greater than 17 million prospects worldwide. So far, the Geely EX5 has expanded into quite a few markets. Inside every week of its launch in Indonesia, it garnered over 1,000 orders and attracted robust buyer curiosity within the Philippines, Costa Rica, and different markets.

Since its debut on the Electrical Autos Expo at Automechanika in Germany, the Geely EX5 has gained worldwide consideration. On the similar time, its first deliveries in Thailand in March 2025 mark the milestone of abroad supply. By the tip of 2025, Geely EX5 might be launched to greater than 20 markets, additional strengthening its worldwide affect.

image | World Branding Forum — Geely launched its model in Luna Park Sydney Picture supply Geely Auto

Geely’s EX5: A International Sport Changer

As Geely’s first international mannequin based mostly on the GEA International Clever Electrical Structure, the EX5 integrates Geely’s core NEV applied sciences, together with the Geely Quick Blade Battery, CTB Construction, and 11-in-1 Clever Electrical Drive.

Geely’s Future Roadmap: Increasing Product Lineup and Market Attain

Within the subsequent 3 years, the Chinese language firm will proceed to extend the variety of its merchandise in abroad markets, launching 8 NEV fashions constructed on the GEA structure to cowl totally different market segments and additional consolidate its aggressive benefits.