As a lot of you understand, Google has been working to construct out the infrastructure for a brand new model of Google Analytics (generally known as Google Analytics 4 or GA4). This will probably be a substitute of the present model of Google Analytics most of you employ (known as Common Analytics).
At present, Google Introduced a timeline for the deprecation of the present model of Google Analytics that everybody makes use of. That is the primary concrete timeline they’ve offered and is far ahead of had been indicated by Google up up to now. Google’s announcement immediately states that:
“All commonplace Common Analytics properties will cease processing new hits on July 1, 2023. Given the brand new Analytics 360 expertise was not too long ago launched, Common Analytics 360 properties will obtain a further three months of latest hit processing, ending on October 1, 2023.”
What This Means
This implies:
- A full transition from Common Analytics to GA4 (together with deployment, configuration, testing, and utilization) must be accomplished by July 1, 2023, if you’re utilizing the free model, and October 1, 2023, if you’re utilizing 360.
- Common Analytics is not going to accumulate NEW knowledge after July 1, 2023, if you’re utilizing the free model, and October 1, 2023, if you’re utilizing 360.
- Common Analytics properties (the interface) can nonetheless be used for historic evaluation for a minimum of 6 months after knowledge stops being processed. Which means you gained’t be capable of entry your knowledge within the Common Analytics interface beginning as quickly as January 1, 2024, if you’re utilizing the free model and April 1, 2024, if you’re utilizing 360.
What You Ought to Plan to Do / Start to Put together For
There are a number of issues you may start to plan for and/or put in movement:
- Launch a brand new GA4 property, remembering GA4 is completely different than what you’re doubtless used to.
- Create a measurement technique and configure your GA4 property to gather the info decided by that technique.
- Assess and plan updates to your reporting wants (similar to updates to Knowledge Studio studies that at the moment depend on Common Analytics knowledge).
- Present coaching on GA4 for workforce members that use Google Analytics.
- Create a plan for exporting and saving your historic Common Analytics knowledge.
For these at the moment engaged in a Digital Analytics consulting program with MoreVisibility, we are going to focus on your subsequent steps and our timing across the above outlined planning section. If you’re not, then please attain out to our workforce for help or your Shopper Strategist so we are able to focus on consulting and assist choices.
