There are a number of totally different steps to arrange a cell video advert marketing campaign, however it’s all the time vital to make sure that you’re utilizing the correct codecs and specs to optimize your video. Right here’s a recap of all of the video advert specs for various social media platforms and promoting channels.
Social media video advert specs for 2023
Listed below are all of the social media video advert specs that will help you get your UA marketing campaign working. If you happen to’re on the lookout for extra info, try our different articles on the subject proper right here.
Instagram’s video advertisements specs
There are a number of video advert placements on the platform. One of many greatest ones is the feed, though it’s barely shedding steam with extra advertisers shifting to Tales and now Reels. There are a number of ratio allowed for the Instagram feed advertisements (from sq. to portrait), listed here are all of the specs:
Instagram Tales are a staple of promoting on the platform. The perfect ratio is a portrait ratio with not an excessive amount of empty house. It’s additionally vital to keep in mind that there are safezones for Instagram Tales advertisements and the highest and backside on the display screen needs to be free of knowledge to not overlap with the CTA button and the model title.
With Instagram pushing Reels video on the platform, it was no shock that they created an advert placement for it. When creating Reels advertisements, it’s vital to try to adapt your advert’s content material so it could match seamlessly with natural Reels. Watch out in regards to the protected zone, you shouldn’t present vital info or textual content on the backside and the correct of the display screen, in any other case customers may need a tough time seeing it.
Instagram Discover is without doubt one of the newest advert placement to be added to Instagram’s roster. These advertisements will first be seen from afar, so be sure that all of the vital info is seen within the center sq. since it is going to be totally proven within the grid.
Fb’s video advertisements specs
Fb is a cornerstone of app advertising. Although ATT was a bit difficult for Fb’s promoting system, it’s nonetheless vital to remain updated with it and know what’s wanted to create environment friendly advertisements.
In contrast to their Instagram counterparts, Fb Tales are much less used, so they might attain a smaller viewers, they may nonetheless be an fascinating placement relying on who you’re attempting to achieve. Listed below are the advert specs you’d want:
TikTok’s video advertisements specs
TikTok’s progress and huge viewers turned the social media platform into a vital advertising device. With now 1,8 billion customers, it’s vital to create space for TikTok in your UA technique.
Prime View is TikTok’s costliest placement, it’s the advert each person sees after they open the app. Similar to all TikTok advertisements, Prime View are skippable, which implies that you want a great hook to maintain viewers .
TikTok’s in-feed advertisements are the commonest kind of advertisements on the platform. The principle rule based on the video app is to make TikToks not advertisements. To your video advert to be efficient, it must seem like natural content material.
Watch out with the safezone, and don’t neglect to place captions. Individuals might use TikTok with the sound on, however they nonetheless get pleasure from having captions.
YouTube’s video advertisements specs
What’s a UA technique with out YouTube advertisements? YouTube advertisements will put your app or cell sport in entrance of a number of eyeballs, the one vital factor to recollect is that your video advert must be in panorama to take full benefit of the video reader.
Although YouTube does supply advertisements in Shorts, to date it’s not doable to put your advert solely on Shorts. Google robotically reframes advertisements for Shorts if want be.
Twitter’s video advertisements specs
Twitter could also be having a tough time with advertisers proper now, however there’s nonetheless loads of house on the social media platform to put video advertisements. Twitter’s viewers is kind of particular and so they like extra authentic content material than different platforms. Advertisements which can be too basic might not work as nicely.
Snapchat’s video advertisements specs
LinkedIn advert specs
LinkedIn advertisements are a newer addition that’s slowly gaining recognition. With Twitter’s unstable present place, a number of advertisers fled to LinkedIn. With a transparent skilled viewers and extra investments of their promoting system, LinkedIn is slowly gaining floor as an advert device.
Reddit’s video advertisements specs
Reddit continues to be a newcomer of types within the promoting world. With a extremely area of interest and particular viewers, not everybody can reap the benefits of promoting on the platform. Similar to most social media, it’s good to incorporate subtitles in your video advertisements to make sure the message will get throughout nicely.
Pinterest’s video advertisements specs
If you happen to’re planning on becoming a member of Pinterest’s advert platform, you must intention for 15 seconds most. Although Pinterest customers are extra used to static content material, video advertisements are a good way to achieve this viewers. It could be particularly helpful to some apps or video games (like all these renovation cell video games for instance).
Advert platforms video specs for 2023
Social media platforms aren’t the one highway to environment friendly UA campaigns. Though they’re now a vital a part of app advertising, it’s additionally vital to depend on advert publishers to spice up your app or cell video games’ visibility.
Most specs are comparable from one platform to a different, and there are solely slight variations between them which makes it simpler for inventive asset manufacturing. Listed below are all of the advert specs you’ll want to know.
AdColony’s video advertisements specs
AppLovin’s video advertisements specs
Chartboost’s video advertisements specs
Google’s video advertisements specs
Google might be one of many greatest UA channels, it may drive your visibility and enhance model consciousness because of a powerful promoting platform that has been in place for years. It’s a should for each UA marketing campaign.
ironSource’s video advertisements specs
Microsoft’s video advertisements specs
Microsoft can be an fascinating participant, with the agency’s need to push into the cell gaming market (particularly with all of the bulletins about engaged on a devoted cell video games app retailer), it could be fascinating to pay extra consideration to Microsoft’s advert platform as a result of it might develop exponentially after the arrival of the Xbox cell video games retailer.
Netflix’s video advert specs
Netflix’s advert tier is a latest addition to the advert platform membership. Launched late 2022, the advert tier simply reached 1 million subscribers within the US after a lukewarm launch. Now could be the time to look into it a bit extra intently. Particularly with Netflix’s foray into cell gaming, the streaming firm is clearly pushing into the cell sphere.
Unity’s video advert specs
Vungle/Liftoff’s video advert specs
If you happen to need assistance producing prime quality creatives that convert, don’t hesitate to achieve out to us. We’re right here to assist!
Hello there, I am Marine (she/her), I am a Content material Supervisor at Apptamin. Apptamin is a inventive company specialised in app movies (video advertisements, app retailer movies, and so forth.).
