KITCHENER, Ontario – July 19, 2016 –Vidyard, the video intelligence platform for enterprise, at the moment introduced that Frost & Sullivan awarded the corporate its 2016 North American Buyer Worth Management Award for the video analytics market.
Frost & Sullivan acknowledged Vidyard for its video advertising and marketing and analytics know-how energy, its means to assist prospects achieve perception and intelligence on its movies and viewers, and its progressive method to buyer success and buyer expertise.
“To attain management in buyer worth isn’t a simple activity, however it’s one made much more troublesome because of at the moment’s aggressive depth, buyer volatility, and financial uncertainty—to not point out the issue of innovating in an surroundings of escalating challenges to mental property,” mentioned David Frigstad, Chairman of Frost & Sullivan. “Inside this context, the receipt of this award signifies an excellent larger accomplishment by the workforce at Vidyard.”
Frost & Sullivan credited Vidyard for achievement in a number of areas:
- Reworking viewers into prospects: Vidyard goes past fundamental video analytics to generate distinctive insights on every viewer and assist companies qualify extra leads and convert extra alternatives. Vidyard’s customized video answer helps entrepreneurs enhance engagement and conversion charges by means of the facility of one-to-one content material personalization. And thru its integrations with advertising and marketing automation and CRM, Vidyard helps companies perceive the true ROI of every video asset. “With Vidyard, firms can mix gross sales and advertising and marketing energy into their movies for higher buyer engagement and ROI,” mentioned the report.
- Valuing privateness: Vidyard works with current CRM and advertising and marketing automation options and follows their privateness requirements. Vidyard connects viewership again to the id within the central advertising and marketing and gross sales programs to make sure purchasers can leverage video engagement knowledge whereas adhering to current company safety requirements.
- Assembly prospects’ wants: Vidyard pays shut consideration to how its prospects use its merchandise and the way these functions evolve, and the corporate then makes use of that information as a supply of inspiration for innovation. Vidyard just lately acknowledged the rising development of reside streaming and up to date its system to offer analytics for streaming necessary events and occasions.
- Buyer expertise: Vidyard showcases its answer as an funding that generates enterprise worth past simply being a video internet hosting answer. Vidyard presents analytics to operations groups, gross sales groups, and advertising and marketing specialists to point out them the worth for a wide range of features. It makes use of buyer testimonials and its spectacular checklist of companions to ship a stronger general expertise for its prospects. “Vidyard additionally has demonstrated analytics information that show gross sales and advertising and marketing methods’ ROI.”
- Monetary efficiency: Vidyard is a B2B skilled and stays concerned with its companions, prospects, and surrounding group. It extends nice buyer worth and stays clear to them by offering limitless connection and help. In the meantime, Vidyard has skilled a 300-percent progress in income yr over yr and maintains two workplaces in North America with greater than 120 staff.
Within the award report, Frost & Sullivan famous that on-line video consumption has exploded over the previous couple of years and predicted the web video analytics market will develop to $427 million in 2020 as content material suppliers and entrepreneurs search larger understanding of their viewers to allow them to enhance advertising and marketing and gross sales methods. Whereas the web video analytics market is maturing, Frost & Sullivan reported customers nonetheless wrestle to know the advantages of measurement or depend on surface-level analytics that don’t present actual perception.
“On-line video is altering the enterprise panorama as a lot or greater than another know-how development of the previous couple of years,” mentioned Michael Litt, CEO and co-founder of Vidyard. “We’re thrilled that Frost & Sullivan acknowledged Vidyard because the video platform that greatest helps firms make the most of video to drive actual outcomes for his or her companies.”
Having led the video advertising and marketing platform trade, Vidyard now focuses on increasing the facility of video past the partitions of selling departments. Prospects now use Vidyard inside gross sales, help, company communications, and buyer success groups to drive larger viewers engagement and monitor the true influence of every video asset. Vidyard’s buyer base contains world leaders resembling Honeywell, Lenovo, LinkedIn, Cision, Citibank, MongoDB, Sharp, and 27 of the highest 100 world software program firms.
About Vidyard
Vidyard (Twitter: @Vidyard) is the video intelligence platform that helps companies drive extra income by means of the usage of on-line video. Going past video internet hosting and administration, Vidyard helps companies drive larger engagement of their video content material, monitor the viewing actions of every particular person viewer, and switch these views into motion. International leaders resembling Honeywell, McKesson, Lenovo, LinkedIn, Cision, Citibank, MongoDB and Sharp depend on Vidyard to energy their video content material methods and switch viewers into prospects.
Media Contact:
Brad Hem
Cellphone: (281) 543-0669
press@vidyard.com
