Freedonia Customized Analysis Research Sparks Media Frenzy with Eye-Opening New Knowledge

Freedonia Customized Analysis (FCR), a division of MarketResearch.com, launched a brand new examine on the influence of New Jersey’s single-use bag ban, which discovered that New Jersey’s plastic consumption tripled after the ban was enacted.

As a result of ban, customers bought reusable non-woven polypropylene luggage from retailers as an alternative choice to single-use luggage, however solely used them a median of two to a few occasions, spurring a big improve in plastic and dangerous greenhouse fuel emissions.

The attention-opening information from the single-use bag ban examine acquired a wave of media protection together with the Wall Road Journal, Fox Information, Forbes, USA At this time, and plenty of different retailers.

For a more in-depth have a look at this groundbreaking examine and the analysis workforce behind the information, we’re interviewing Kristen Pieffer, Senior Analyst and Venture Supervisor at Freedonia Customized Analysis. Learn the Q&A under to seek out out extra.

What was your position on this venture?

I managed this venture from the start via to execution—designing the analysis path, choosing teams and constituents to interview for major analysis, constructing the demand mannequin, conducting evaluation, delivering the venture to the shopper, and fielding questions from the media. We had a number of analysts engaged on this venture, utilizing a mixture of major and secondary analysis.

Most initiatives I work on are usually not shared publicly or mentioned with the media. Often purchasers use the information for inner functions and so we conform to hold the whole lot confidential.  

Why do you suppose this examine acquired a lot media consideration?

Whereas the shopper’s communications workforce performed a big position in partaking the media, the focused information within the report was additionally very compelling. We have been cautious to convey out speaking factors within the report that may generate essentially the most curiosity and have a wow issue. The scope of the venture had a really particular timeline to seize the height demand spike in 2022. As a customized analysis workforce, we are able to go very deep into the information, quite than specializing in the broader image like syndicated market analysis stories sometimes do, and this permits us to unearth focused info that may be extremely insightful.

Why was FCR the best analysis agency to provide this examine?

We’re superb at sizing tough-to-measure markets and conducting major market analysis. In our interview course of, we attain out to trade leaders and individuals and different vital touchpoints throughout numerous nodes within the trade to assemble a full image. We’re capable of present colour round what’s occurring out there and the way these dynamics are impacting buying choices. Our in-depth interviews assist clarify the “why.”

What’s at all times in our arsenal is The Freedonia Group’s historic numbers. We begin our initiatives by taking a look at Freedonia’s numbers. We could change them, primarily based on what we’re listening to in real-time out there, however the information now we have internally from The Freedonia Group—such because the historic demand, key underlying elements, and completely different product sorts out there—give us a superb base of information. After we do interview, we all know the suitable inquiries to ask to fulfill the scope of the venture.

How does FCR work with purchasers? What’s your method?

We work to pinpoint the scope of the venture and have a really particular contractual settlement that outlines what deliverables will appear like. As a workforce, we’re very communicative and share info as we’re getting it, so purchasers have the chance to dig deeper if they need. Our proposal is clearly laid out with the metrics we’re reporting on, the narrative, and the deliverables you possibly can count on to see. We substantiate the information in our stories in a wide range of methods, via major interviews and analyzing historic demand, after which we triangulate the most effective estimate primarily based on this info.

Has FCR seen a variety of repeat purchasers over time?  

Sure, I simply acquired off the telephone with a repeat shopper! Many consumers come again to us frequently to re-orient. They need a superb understanding of the market and their rivals. For instance, they might have to understand how their rivals are positioned in every particular person product class and channel. We’re capable of get them this very detailed information.

What ought to potential purchasers remember when commissioning a customized analysis venture?

Know what information you’ve internally, the scope you wish to have a look at, and the questions you should reply. We at all times inform purchasers to return to us as an extension of their workforce. We work carefully with the shopper to know the explanation for the venture and the way they are going to be utilizing the information. Shoppers must be comfy speaking freely about what their intentions are with us. 

About Freedonia Customized Analysis

Freedonia Customized Analysis is a third-party market analysis agency that gives unbiased and verifiable market sizing, segmentation and forecasting, aggressive intelligence, voice of market and worth chain analyses specializing in world industrial markets. FCR conducts major analysis, together with in-depth telephone interviews and on-line surveys of rivals, product finish customers, and suppliers, and has entry to the whole library of Freedonia Group syndicated stories. This focused intelligence could be particularly helpful for tough-to-size markets or very particular market niches with little or no obtainable printed information. Our expertise spans a variety of industries, with world protection.